1. Five Technical Considerations Before Bringing Your Business Online
Giuseppe Ianni
Business Development Director

2. Giuseppe Ianni Business Development Director | Sana Commerce

3. E-commerce, It’s Mission Critical

4. E-Commerce, It’s Mission Critical
E-commerce websites have significant revenue potential
Demand for more sophisticated e-commerce platforms that better meet current and future business needs
Marketing and frontend e-commerce solutions are just the tip of the iceberg

5. E-Commerce, It’s Mission Critical
Website & Marketing
Scalability
Integration
Product Catalog
Customer Self-Service
B2X

6. 1. SCALABILITY

7. Scalability Peak amount of visitors site must support?
Orders processed daily?
Product catalog size – how many categories & SKUs?
Do I need multiple sites for different brands and regions?
What infrastructure (hardware & software) is needed to support all this?

8. 2. Integration

9. Integration Where is customer data stored? Product data?
How is inventory accounted for?
How is pricing managed?
How are orders communicated an fulfilled?
How are transactions handled?

10. INTERFACED SOLUTIONS
interfaced web store
Two systems to maintain
Rebuild your erp in the web store
Complex interfacing projects

11. INTERFACED SOLUTIONS
VS.
Integrated SOLUTION
interfaced web store

12. Integrated SOLUTION
QUICK and smart integration
One system to maintain

13. 3. Product Catalog

14. Product Catalog: Content
Are different product variants supported and how many? And attributes?
How many categories and sub-categories are supported?
Can I use Bill of Materials / kitting for complex assembly?
Are units of measure supported?
Can one SKU exist under many categories?
Can I offer product customizations to my clients?

15. Product Catalog: Pricing
Can I offer customer-specific pricing?
Are trade agreements, promotions and other discounts supported per account?
How easily can prices be modified?
What about additional fees like fuel surcharges, deposits or service charges? And shipping?

16. Product Catalog: Inventory
How will clients know how many of an item is in stock?
Can future inventory be taken into account?

17. Product Catalog: Search
How can clients drilldown into product results? Search, refine, filter, sort?
Are SEO best practices easily met with this solution?

18. Product Catalog: Ordering
How quickly will we be able to turnaround orders with this solution?
Do all departments easily have access to everything they need in order to pick, pack, ship and invoice?

19. 4. Customer Self-Service

20. Will overtake price and product as the key brand differentiator.
Relationships Matter.
By 2020,
Customer experience
Will overtake price and product as the key brand differentiator.
Source: Customers 2020 Report (2015)

21. Customer Self-Service
Can my clients self-serve online?
Order tracking?
Quote to order?
Can I personalize their experience?
Specific catalogs / pricing / offers?
Relevant tax, currency and language based on their region?
Can they easily place orders?

22. 5. The B2X Scenario

23. The B2X Scenario Are B2B and B2C scenarios supported by this solution?
Are customer and business accounts supported?
Can different roles be defined with custom permissions?
Can purchase limits and approval processes be easily configured?

24. Summary

25. There is a huge transformation going on in the way companies do business.
This creates challenges and opportunities for your customers and therefore for you.
Your partnership with Sana Commerce will enable you to help your Business master this digital transformation.

26. it started with consumer sites.
online retail sales in the U.S. were expected to reach $334 billion
in 2015 and are projected to top
$480 billion
by 2019.
Source: Forrester Research (2015)

27. The e-commerce opportunity

28. 42 benefits of integration
24/7 CUSTOMER FOCUS
Customer Information
Customer Catalog Filter
Customer Representation
Customer Localizations
REAL TIME PRODUCT INFO
Real-Time Availability
Future Availability
Variant Availability
PERSONALIZED MARKETING
Personalized Content
Marketing
Predictive Ordering
Sales Statistics
Cross & Upsell
COMPLEX PRICING
Complex Product Pricing
Customer Pricing
Discounting Rules
Tier Pricing
Orderline Discounts
Invoice Discounts
Sales Tax Calculation
100% CATALOG VISIBILITY
Efficient Store Setup
Multi-Store Roll-Out
Multi-Company
Catalog Filters
Facetted Search
Related Products
Unit of Measure
Variants
Bill of Materials
Product Customizations
Auto Charges
Featured Products
Master Data
FLAWLESS ORDERING
Real-Time Ordering
Data Validation
Credit Management
Cart Calculation
Order Comments
Shipping Address
Shipping Methods
Ordering Channels
Track & Trace
Edit Order
Re-Ordering
Online / Offline Order History
Download The Integration Guide!

29. Summary E-commerce websites have significant revenue potential
Demand for more sophisticated e-commerce platforms that better meet current and future business needs
Marketing and frontend e-commerce solutions are just the tip of the iceberg

30. Summary Website & Marketing Scalability Integration Product Catalog
Customer Self-Service
B2X

31. Giuseppe Ianni Business Development Director | Sana Commerce