1. PowerDsine 5524 Available now
Selling Green.
PowerDsine 5524
Available now
© 2011 Microsemi Corporation. CONFIDENTIAL

2. © 2011 Microsemi Corporation. CONFIDENTIAL
Green. PD-5524
Reduce energy consumption on network cables by as much as 50 percent compared to alternative midspans and PoE network switches
Extends the industry-leading efficiency of our PowerDsine family by using a smaller internal power supply that can later be augmented with external supplies to increase per-port capacity as power-hungry devices are added.
© 2011 Microsemi Corporation. CONFIDENTIAL

3. © 2011 Microsemi Corporation. CONFIDENTIAL
Business Drivers
Flexibility
Customers can optimize their power infrastructure for the highest possible efficiency today, and increase power delivery as demand grows
Energy efficiency
4-pair technology = 50% less power lost over cables – 24kWh annually assuming continuous operation of 24 ports at full power
Additional power savings through device scheduling using PowerView Pro
Reliability
UPS backup
Use of RPS provides additional layer of backup for ultimate reliability
Ease of deployment – plug and play
© 2011 Microsemi Corporation. CONFIDENTIAL

4. Target customer profile
Environmentally friendly- Green.
Possibly going through a corporate re-branding to promote themselves as “green”
Growth industry – adding devices
Cost conscience – looking for lowest total cost of ownership (more than immediate savings)
High demand for reliability (schools, banks – security applications)
© 2011 Microsemi Corporation. CONFIDENTIAL

5. © 2011 Microsemi Corporation. CONFIDENTIAL
Selling Green. CTO / CIO
Questions to ask
How important is it that you reduce your power consumption?
How concerned are you about meeting your monthly opex budgets?
Solutions to offer
PD-5524 offers the lowest total-cost solution while reducing your total power consumption
PowerDsine continues to be the leader in PoE technology as the first to deliver energy-efficient PoE, reducing power loss over cables by 50% over any other PoE device; switch or midspan
Benefits to offer
Technolgy leader and pioneer in PoE
Network flexibility (when they want to add devices, IT manager won’t come to them asking to replace the switch)
IEEE 802.3at standard – contributing member of all IEEE standards
Cross-functional value (Who cares?)
Supports Marketing/Executive level messaging – We are Green!
Supports IT managers with remote powering
Supports Security team with ultimate reliability for surveillance devices
© 2011 Microsemi Corporation. CONFIDENTIAL

6. © 2011 Microsemi Corporation. CONFIDENTIAL
Selling Green. CSO
Questions to ask
How important is reliability?
Have your devices ever gone down in the case of an AC power failure? What would happen if they did?
How often does your team struggle to get IT support in adding a new camera or access control device?
Solutions to offer
PD-5524 allows remote security devices to be connected to a UPS
Use of an RPS device provides an extra layer of reliability to integral powering of security networks
PowerView Pro offers additional security through device prioritization
Benefits to offer
PowerView Pro for device scheduling, reboot and prioritization
Flexibility to expand network as power-hungry devices added
Cross-functional value (Who cares?)
CTO/CFO – Opex cost savings
IT Managers
Plug and play installation makes new installations easier for IT Managers
Buying power separate from data allows easy incremental addition of PoE devices
Improved reliability provides strong message for admissions and/or HR offices
© 2011 Microsemi Corporation. CONFIDENTIAL

7. Selling Green. IT Manager
Questions to ask
How difficult is it to gain approval for a new PoE switch when you need to expand your networks with additional PoE devices?
What happens when a new device is spec’d out with higher power requirements than are available in your existing system?
How much time is spent/lost when you have to upgrade your network for PoE?
Solutions to offer
PD-5524 uses a smaller power supply for lower total power, but allows for installation of an RPS to expand power availability with addition of higher power devices
Addition of a PD midspan allows PoE deployment with only plug-play installation of a midspan
Benefits to offer
PowerView Pro offers remote reboot
Cross-functional value (Who cares?)
CFO/CTO – lowest total cost of ownership
Marketing/Brand management - We’re Green!
Security officer - reliability
© 2011 Microsemi Corporation. CONFIDENTIAL

8. Selling Green. Reseller
Questions to ask
How often do your end-users demand devices that are easy to install?
How often do your end-users complain of rising energy costs?
How often do you need to expand existing networks to support additional or higher-power devices?
What keeps your end-users up at night?
Solutions to offer
PD-5524 offers network flexibility
Benefits to offer
Plug and play installation
Upgrade ports to PoE without replacing data
RPS attachment for full-power in each port
Reduce power loss by up to 2.25W per port over alternative devices
Up to 240 KWh savings / year assuming continuous operation of 12 ports
IEEE 802.3at standard
What’s in it for me?
Higher margins than PoE switch ports
Build long term relationship with end-users by installing flexibility and reliability into their networks
Repeat purchases
Partnering with an industry leading manufacturer
Reliable/reputable, device failure is rare
Lifetime warranty on 5524 devices
© 2011 Microsemi Corporation. CONFIDENTIAL