1. WXII LEADS THE WAY DURING NOVEMBER 2010 SWEEPS

2. TODAY SHOW REMAINS ON TOP
The Today Show dominates by a minimum of a
full-point in key demos!
M-F / RTG
STATION
PROGRAM
A18-49
A25-54
W18-49
W25-54
WXII
Today Show 7a
2.8
3.5
3.6
4.7
WGHP
Fox 8 News 8a
1.7
2.3
2.7
WFMY
CBS This Morning 8a
0.4
0.7
0.6
1.0
WXLV
Good Morning America 7a
0.1
0.2
0.3
Source: Nielsen Media Research VIP, Nov’10.

3. REGIS AND KELLY LEAD THE WAY FOR DAYTIME PROGRAMMING ON WXII
Regis & Kelly is the #1 choice M-F 9-10am.
M-F / 9-10am
STATION
PROGRAM
W18-49
W25-54
A18-49
A25-54
WXII
9-10a
Regis & Kelly
1.8
2.1
1.3
1.5
WGHP
Dr. Oz
1.1
1.4
WXLV
Better TV
0.0
0.1
Source: Nielsen Media Research VIP, Nov’10.

4. HEATS UP THE AFTERNOON ON WXII
DAYS OF OUR LIVES
HEATS UP THE AFTERNOON ON WXII
Days of Our Lives delivers more
than 2x the audience M-F 1-2pm!
M-F / 1-2pm
STATION
PROGRAM
W18-34
W18-49
W25-54
WXII
1-2p
Days
3.2
2.5
WFMY
1:30-2p
Bold & Beautiful
1.1
1.5
2.8
WXLV
All My Children
0.8
WGHP
Wendy Williams
Source: Nielsen Media Research VIP, Nov’10.

5. OPRAH LEADS THE WAY IN EARLY FRINGE ON WXII !
M-F / 4-5 p.m.
STATION
PROGRAM
W25-54
WXII
Oprah
3.5
WGHP
Judge Judy/Brown
2.0
WFMY
Ellen
WXLV
Swift Justice
0.3
Source: Nielsen Media Research VIP, Nov’10.

6. The #1 choice for Evening News in the market!
WXII 12 NEWS AT 6P
The #1 choice for Evening News in the market!
M-F/6 p.m. RTG
STATION
PROGRAM
W25-54
A25-54
WXII
WXII News 6p
4.9
4.2
WFMY
News 2 at 6p
4.1
3.7
WGHP
Fox 8 News 6p
3.8
3.4
Source: Nielsen Media Research VIP, Nov’10.

7. WXII12 continues to be the #1 choice for Late News.
LATE NEWS LEADER
WXII12 continues to be the #1 choice for Late News.
M-Su/11 p.m. RTG
STATION
PROGRAM
A25-54
WXII
WXII12 News 11p
3.8
WFMY
News 2 at 11p
3.4
Source: Nielsen Media Research VIP, Nov’10.

8. #1 LATE FRINGE
Greensboro/Winston-Salem/High Point stays up late for WXII !
RANK
STATION
PROGRAM
TIME
A25-54 #1
WXII
Saturday Night Live (Sa)
11:30p
3.5 #2
WFMY
Criminal Minds (Sun)
2.9 #3
WGHP
Seinfeld (M-F)
11:00p
1.8 #4
King of The Hill (M-F)
12:00a
1.6 #5
Criminal Minds (Sa) #6
Fringe (Sa)
1.5 #7
Tonight Show (M-F)
1.3 #8
WMYV
House Payne/Meet Brwns (M-F) #9
Letterman (M-F)
#10
TMZ (Sun)
1.1
Source: Nielsen Media Research VIP, Nov’10.

9. NOVEMBER 2010 SWEEPS LEADER
#1 Network News with “Today Show” at 7a.m.
#1 Daytime with the “Live with Regis & Kelly” at 9 a.m. and “Days of Our Lives” at 1p.m.
#1 Early Fringe with “Oprah”
#1 Early Evening Newscasts at 6 p.m.
#1 Late News at 11 p.m.
#1 Late Fringe with “Saturday Night Live”
Source: Nielsen Media Research VIP, Nov’10.