1. MOBILE ADVERTISING NETWORK
LAKE GROUP MEDIA, INC.
MOBILE ADVERTISING NETWORK

2. MOBILE ADVERTISING
Lake Group Media is the exclusive provider of opt-in SMS Mobile Advertising Network in conjunction with creator and platform/technology developer SMS Media Group
Network is 100% confirmed opt-in
Ads appear with requested SMS messages
Inventory of 10MM+ per month available!

3. WHY MOBILE MARKETING?
Wireless is the world’s fastest growing communications channel
More than half of North Americans use mobile phones
Mobile services will be worth $126 billion worldwide by 2008, and will account for almost 20% of total mobile operator revenues (ARC Group)
56% of brands will use mobile as a marketing channel in 2005!
Response rates as high as 11% to 45%

4. WHY MOBILE MARKETING?
RESPONSE RATES - Research into the branding and response performance of mobile advertising shows that wireless outperforms other media across almost all metrics
Response rates as high as 11% to 45%

5. WHY MOBILE MARKETING?
IMMEDIATE ACTION - No other channel gives the user the opportunity to click on a mobile internet or applications banner to make a call instantly to the advertiser.

6. WHY MOBILE MARKETING?
SEGMENTATION - Mobile offers all the demographics and lifestyle targeting of other media with dramatically improved response rates

7. WHY MOBILE MARKETING?
TRACKING - Mobile advertisements can include unique tracking codes and can also include unique URL’s or phone numbers for tracking call-backs.

8. WHY MOBILE MARKETING?
Permission-Based - All mobile ads delivered through Lake Group Media are confirmed opt-in subscribers.

9. MOBILE ADVERTISING - BENEFITS
SMS advertising is timely - deliver at the exact time your advertisement will have the most impact
SMS can target a mobile audience; mobile phones are on hours per day
SMS Advertising is cost-effective

10. MOBILE ADVERTISING - BENEFITS
Ideal for the market
Response device is already present
SMS is personal

11. MOBILE ADVERTISING - ABOUT THE NETWORK
Lake Group Media’s Mobile Ad Network
10 Million in inventory each month
Delivery to opt-in requestors of consumer information from several sites, including:
Games Inc Lottery Results
Mfaith Bible Alerts
Moffers Shopping Alerts
Russell Grant Horoscope Alerts
SMSMG.com News Alerts
Snocountry Mountain Reports (Weather)

12. MOBILE ADVERTISING - ABOUT THE NETWORK
Advertisers place sponsorship ads that accompany relevant content
Requested breaking news information
Price drop alerts
Lottery Results
Snow Reports
Shopping alerts
“CNET PRICE DROP TEXT ALERTS”

13. MOBILE ADVERTISING - ABOUT THE NETWORK
Example - CNET SHOPPER
Consumers receive “Price Drop Text Alerts” on their mobile phones
Perfect for offers related to consumer/business electronics
Computer Systems Desktops Notebooks
Handhelds Camcorders Software
Digital Cameras Portable Audio Peripherals
Home Video Laptops PDA’s
Networking & Wireless

14. MOBILE ADVERTISING - CNET SHOPPER
SCREEN SHOTS
This is the spot consumer go to sign up for their mobile alerts from CNET!

15. MOBILE ADVERTISING - CNET SHOPPER
SCREEN SHOTS
This is the opt-in for special mobile offers from CNET!

16. MOBILE ADVERTISING - ABOUT THE NETWORK
Campaign Details
Ads are sponsorships of these requested mobile messages; Sponsored ads appear at the bottom of each requested SMS message
Ads are limited to 40 total characters
Ads can include tracking codes or unique trackable phone numbers for call back

17. MOBILE ADVERTISING - ABOUT THE NETWORK
Campaign Details
Ads are delivered within minutes
All ads include tracking & reporting
Recipient list is completely OPT-IN

18. MOBILE ADVERTISING - ABOUT THE NETWORK
Pricing Structure
Advertisers pay $300/M for total ads delivered to mobile phones
CNET Shopper ads sold at premium of $350/M

19. MOBILE ADVERTISING - INDUSTRIES
Industries already using Mobile Marketing
- Banking & Finance - Arts & Entertainment
- Computing/Internet - Dating & Romance
- Education - E-Commerce
- Fundraising - Government
- Healthcare - Music
- Entertainment - Real Estate
- Recreation & Leisure - Recruitment
- Religion - Retail Stores
- Travel - Telecoms

20. MOBILE ADVERTISING - ADVERTISERS
Advertisers already using Mobile Marketing
- Levi’s - Snapple
- Universal Pictures - Nike
- America Online - Taco Bell
- Hallmark - Sony
- Fox - Discovery Channel
- Gap - Guess Jeans
- Clear Channel - J Crew
- New Line Cinema - Proctor & Gamble

21. E-Mail: ryan.lake@lakegroupmedia.com
MOBILE ADVERTISING - CONTACT INFORMATION
For more information about mobile
advertising opportunities, please contact:
Ryan Lake
CEO
LAKE GROUP MEDIA, INC.
Phone: (914)