1. Angela Gustafson, Internet Broadcasting
Digital Sales Services
Mobile Products and Solutions
Angela Gustafson, Internet Broadcasting
August 2011

2. Introduction
Mobile advertising is one of the fastest-growing advertising sectors, with revenue projected to approach $4B by 2015.
What does that mean for you?
This session will provide you with all you need to know about Mobile including mobile websites, smart phone Apps, SMS Text promotions, best practices and examples.

3. Today’s Agenda Why Mobile?
What are examples of Mobile Products and Services?
Who should you target?
How can you capitalize?
What does IB have today for mobile solutions ?
What does IB have planned for the future?

4. Borrell Associates – March Conference
“If your plans don’t include Mobile then your plans are not finished.”
Wendy Clark
SVP Integrated Marketing
Coca Cola

5. Mobile Ad Spending

6. Mobile Ad Spending
Overall Mobile Ad spending to increase $4 billion in 2015
Local mobile advertising spending to increase 600% by 2015
Now: 51% mobile ads = local
2015: 70% mobile ads = local

7. Smartphone Market Smartphone Market to grow 55% in 2011
High End Mobile Phones
Market to grow 55% in 2011
Predicted to nearly double by the end of 2015.
Source: MediaPost News, June, 2011

8. Smartphone Market Smartphones run mobile operating systems
Apple iOS (IPhones)
Google Android (Droid Phones)
BlackBerry OS (BlackBerry Phones)
Windows Phone (Nokia Phones)
39% of smartphone owners = Android
28% of smartphone owners = Apple
20% of smartphone owners = BlackBerry
Source: MediaPost News, July, 2011

9. Tablet Market Tablet 12% of the U.S. uses a tablet regularly.
A complete mobile computer
Most well known is the Apple iPad
12% of the U.S. uses a tablet regularly.
Predicted to double by early 2012.
Source: ClickZ, June, 2011

10. Mobile + TV
Over 68% of tablet and smartphone owners use them while watching TV.

11. Mobile Ad Effectiveness
50% of users exposed to Mobile Ads took action
Users are looking for Local

12. What are examples of Mobile Products and Services?
Mobile Websites
Smart Phone Apps
SMS Text Services
Contesting
QR Codes

13. Mobile Websites Commonly called WAP Sites
A WAP browser is used for small mobile devices
A WAP/Mobile site is version of the main Website that is formatted to display properly on mobile devices

14. Mobile Websites
Many of our clients partner with third party providers such as LSN or News Over Wireless
ibPublish2 will provide opportunities for Mobile site display

15. Mobile Websites Mobile Rich Media Mobile Jump Page Mobile Banner Ad
Advertising Placements
Mobile Banner Ads
Mobile Jump Pages
Mobile Rich Media
Mobile Pre/Post-roll

16. Mobile Video Converted from Web Video
Flash video is not supported on some mobile devices
Offer pre or post-roll opportunities with premium rates

17. Smart Phone Apps News Weather Special Interest
Third Party “web Applications”
Users choose to download Apps
Currently created by Third Parties

18. Smart Phone Apps Trends
Companies using Apps to reach consumers directly instead of ads

19. SMS Text Promotions Short Message Service (SMS) SMS Text Promotions
Short text messages between mobile phone devices.
2.4 billion active users
74% mobile phone users
SMS Text Promotions
Text to __________

22. Couponing Trends Location Based Deals
Coupons in mobile games when people reach certain points in the game

23. Contesting

25. QR Codes QR code (Quick Response code)
A 2-D code that is readable by dedicated QR barcode readers and camera telephones

27. How do I get a QR Code? Go to a QR Code Generator

29. Mobile Spending Categories in 2011
Air Travel
Automotive
Cable
Fast Food
Financial
Health
Law Offices
Recreation/Entertainment
Real Estate

30. How can you capitalize?
Target advertisers that are looking to reach a new audience
Approach existing advertisers with a different strategy

31. How can you capitalize? Package specific sponsorships
News, Weather, Sports, Entertainment
Mobile Site and Smart Phone App

32. How can you capitalize? Offer convergence opportunities On-air tags
Cobranded Ads
Mobile Sign-up Page
presence

34. Mobile in Oklahoma – Homeland and Platt College – Mobile and App Sponsor
Visit WAP.KOCO.COM sponsored by Homeland Grocery...
Download the KOCO.com Smart Phone App sponsored by Platt College…
for all your news on the go!

35. Mobile in Orlando – Valencia College Text to Win

36. Mobile in Sacramento – Roseville Auto Mall – Text to Take a Test Drive

37. Mobile in Kansas City – Santa Fe Towing Mobile App Sponsorship

38. Mobile in Kansas City – Reece and Nichols Mobile Website Sponsorship

39. What does IB have today? Mobile Banner Ad Creation and Serving
Mobile Jump Page Creation and Serving
Integration with Third Party Vendors

40. What does IB have planned for mobile solutions in the future?
ibPublish2
We are dedicating a team to focus on what are the right mobile products and strategies
We are forging relationships with third party vendors to become your one stop shop for mobile

41. Review Huge opportunities in mobile
Various Mobile Products and Services available
IB is investing in Mobile

42. Questions? THANK YOU! NEXT DSS SESSIONS
AD STRATEGY - Conquering Online Objections
You instinctually know how to match up against your competition when matched up against print,
billboard, radio, cable and broadcast stations. We will help you have the same confidence when
selling online through role-playing, framing Appropriate responses, reasoning versus industry
trends through hard research.
*****Please note there was a mistake with the times on the calendar************
Monday, August 8 1pm CT (Please note the change in schedule)
Friday, August 12 8:15 am CT
AD SOLUTIONS – What do I have available to Sell?
Every salesperson needs to know what’s available for them to make money. This session will
review basic ad products that are available to all customers. We will also review IB’s selling tools
including the Creative Showcase, Create Your Own Ads Tool, and the Product Catalog.
Friday, September 9 8:15 am CT
Monday, September 12 1:00 pm CT (making up for Labor Day holiday