1. Reality and Opportunity PDP Consultancy Firm
KASET PHATTANA.COM.LTD
Reality and Opportunity
PDP Consultancy Firm

2. General information Start up: 1978
Director of the Group: Mr. Sermsak Yokubon (Founder)
Groups members:
Kaset Phattana Industry Co., Ltd (East & North),
Khon Kaen Agricultural Development,
Thai Agricultural Machinery Company (North) &
Siam Engineering Import & Export (Bangkok)
Company products:
Combine Harvester,
Rice Harvester,
Thresher,
Grain Driers (Batch & Continuous Flow)
Product capacity: 700 – 1000 unit/year
Company policy: the real need of farmers, from place to place
Market:
40 % Domestic
60 % Export (Sri Lanka, Malaysia, Burma, Lao & Philippines)
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3. Technology not sufficient
PEST annalist
Government supports Agr Development
Agriculture more developed, If sustainable economics is to be boosted
Agricultural based country
Technology not sufficient
Integration Factors
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4. High cost of production Weak R&D
Skilled and experienced employees
Knowledge of market and culture
Located in an agricultural place
Received ISO certificate
Awarded recognition by Ministry of Science & Technology
No competition in Khon Kaen
Specialization in product
Captured external market (5 countries).
Company Philosophy: The company moves forward with reliable Quality, Responsibility and Services and always aim to carry on development of new appropriate agricultural mechanization technologies
Parts are brought from outside Khon Kaen (Japan, BK, second hand engines used)
Since employees come from diverse background, it’s very difficult to manage and bring up common understanding.
High cost of production
Weak R&D
The share in external market is very small. Market opportunity is there still to grow.
Room for diversification and development
High cost of transportation while exporting
Competition from Japan and China
Political unrest
Risk of copying technology (by importing countries)
Low income customer (farmers)
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5. Finding opportunity in weakness: Reorganize organizational structure
Market study
Importance to cost of production
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6. Process Business line Requirement line KP com Chance for market growth
Growing method must be improved
More machine in Harvest and after-harvest service with high quality
Processing of agricultural products must be improved in technology and verified
More variety of processed products from agriculture with high quality and healthy affect
Growing
Harvest and after
Processing
Market, Custormer
KP com
Chance for market growth
Business line
Requirement line
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7. Matrix BCG (Boston Consultant Group)
The company is currently in this stage. There is huge opportunity to go up (high growth rate)and to the left(high market share)
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8. 4/29/2018

9. Open branch in other countries including spare part stores
1- Invest in marketing, advertisement
2- Invest in R&D to:
reduce cost
improve quality & design
introduce advanced & new products (required in agriculture)
introduce mobile products
Create an environment for growth of innovation
Conduct survey on end users
3. Conduct more trainings for farmers
Develop net of dealers
Open branch in other countries including spare part stores
Collaborate with Banks for access to credit
Review payment structure; allow payment in installments
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10. 1st month: Study the organizational structure
2nd month
Study the past performance
3rd month
Analyze the situation
4th month
Do market research
5th month
Implement action plan accordingly
5 months plan
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11. Question?
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12. Thank you
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