1. Citrix Service Provider
Darren Harding – CSP System Engineer
Alex de Haro – Partner Account Manager CSP
Marco Massaro – CSP Market Development Manager

2. 2016 building momentum Over 1 Million users 3000+ Partners
37,000 NetScaler Instances

3. Hosted DaaS Market 29.1% CAGR 2014-20191
Anticipated DaaS Market Growth
29%
31%
10%
ANTICIPATING GREATER THAN 50% GROWTH
ANTICIPATING 15%-50% GROWTH
ANTICIPATING
5%-15% GROWTH
67%
2019 4%
29%
Source : IDC, Sept 2015
Source : 2016 DaaS Global Market Trends: The Service Provider Perspective, Citrix

4. Changing customer profiles
2016
Average Size of DaaS Customer in Terms of Seat Count
Circa 2014

5. Small and Medium Business – Needs and Drivers
Lack Technology Expertize1
Cloud is the New IT Infrastructure for SMBs1
Only 19% of SMBs have dedicated IT
Unaware of IT products and solutions
Heavy reliance on service providers
Lack of robust mobile strategies
92% of SMBs use one cloud business solution
87% use at least one cloud infrastructure solution
Med sized businesses considering a Hybrid-Cloud approach
SMB Needs and Drivers
Mobile Solutions are Essential Business Enablers1
60% agree that mobile solutions critical to their business
86% agree that mobile apps are a complement to traditional business apps
71% believe that mobile apps will replace some traditional solutions entirely
1SMB Group

6. Citrix Delivers What Matters Most to Service Providers
Customer Value
More end-user services
Simplified IT functions
Encouraging repeat purchases
End-User Experience
Intuitive use, simplicity
Experience optimized for every device
Graphics fidelity
Native feel
Platform Implementation
Multi tenant
Reference Architecture
Tools & automation
Simple scaling
Azure
Increased ARPU
Broad service portfolio
Higher-value services
Simple service up-sell and provisioning
Growth Economics
Pay-as-you-Go licensing
Replicable business models

7. Citrix Service Provider
Maximizing Profits in the with Cloud services
LOB applications
Customer Services
CSP
Citrix Service Provider

8. Capture the $2.6 Billion Market Opportunity for Virtual ADC Services1
Don’t give away your networking services for free Monetize NetScaler with networking as a service solutions including:
Monetizing NetScaler for server and application hosting and IaaS clouds
1 Source: Via Citrix, Gartner ADC forecast

9. Citrix Cloud & CSP

10. “” Cloud Transformation
By 2020, a corporate ‘no-cloud’ policy will be as rare as a
‘no-Internet’ policy is today. “”
Gartner, 2015

11. Drive insight and efficiency into your hosted services business
Start Today.
Product Usage Insights & Reporting Citrix Cloud - License Usage Insights
Drive insight and efficiency into your hosted services business
Deploy and Management Automation Citrix Cloud - Smart Tools

12. Use License Usage Insights (LUI) to understand how customers are adopting and using services
Product Usage Insights & Reporting Citrix Cloud - License Usage Insights

13. Go Faster. Power customer solutions using Citrix Cloud services
ShareFile with Cloud Storage Citrix Cloud - ShareFile
Coming Soon for CSPs
Go Faster.
XenApp and XenDesktop Service Citrix Cloud – XenApp and XenDesktop
Power customer solutions
using Citrix Cloud services
Coming Soon for CSPs
XenMobile Service Citrix Cloud - XenMobile
Coming Soon for CSPs

14. How to Win 2017 Attach NetScaler to XA/XD
Drive Sharefile adoption in your customer base
How to Win
If you are not a CSP, think of becoming one!
Consider Azure to host your workloads