1. The Secrets to Creating a Competition Crushing Culture
Steven Handmaker
Chief Marketing Officer

2. WHAT IS CULTURE?

3. “IT’S ENERGY SURROUNDS US AND BINDS US.”
You can’t actually see culture itself, but you can see how it comes to life.
Each workplace has it’s own culture.
At Assurance, our culture surrounds us everyday.

4. INTERESTS BELIEFS ATTITUDES VALUES EXPERIENCES
It’s made up of values, beliefs, interests, experiences, and attitudes shared by a group of people.

5. GREAT CULTURES UNDERPINNED
Right people on the bus
Clearly defined goals
Engagement is a goal
Transparency is vital
Pain behind the pain
Appreciation and authenticity are free
Fun and humor doesn’t make you less smart
Starts and ends with the why

6. THE ASSURANCE CULTURE Right people on the bus Clearly defined goals
Engagement is a goal
Transparency is vital
Pain behind the pain
Appreciation and authenticity are free
Fun and humor doesn’t make you less smart
Starts and ends with the why
It’s made up of values, beliefs, interests, experiences, and attitudes shared by a group of people.

7. SO WHERE IS OUR CULTURE?

9. DOMINATE: Our competition to be the best at what we do
NAVIGATE: Tough challenges with speed
APPRECIATE: Our employees & clients on a regular basis

10. $1 Billion
in Value

11. accountable
ambitious
caring
ethical
flexible
participative
positive
proactive
responsive
smart
understanding

12. OFFICE BRANDING

18. People don’t buy what you do. People buy why you do it.”“
People don’t buy what you do.
People buy why you do it.”
Steven Handmaker, Employee Profile

26. EMPLOYEE HOLIDAY PARTY

27. VIDEO - Management Updates
Assurance named #2 Top Workplace in Chicagoland (include video) 2:35
Client Value Creation: Q1 2014
Results Are In: 2014 Shared Success
Sharing Success Results Through June

28. VIDEO - Committee Recruiting
ACT
Wellness (include video) 2:08
Runners Assemble

29. VIDEO - Encouragement Jump Rope (include video) 0:37 Relay Sit Ups
Surprise Event

30. Video - Comradery and Excitement
Take your Kid To Work Day: Assurance Style (include video) 1:15
NFL Kickoff: (include video) 0:25
Top Secret: Assurance Employee Holiday Party (include video) 2:34
Appreciate Responsibly (include video) 0:40

31. Benefit Programs
Offer a variety of programs addressing the needs of employees no matter where they are in their life

32. FLEX SCHEDULES & TELECOMMUTE
15% of Assurance employees work 100% remote
95% of Assurance employees work from home 1 day a week
98% of Employees can work from multiple locations
3 Keys to making this work

33. Terrence Wellness Challenges On-Site Nutrition Consultations
Telemedicine
Vision Insurance
Pet Insurance
Employee Referrals
Shared Success
Education Reimbursement
Assurance Casino
Commuter Benefit
ACT Day (community service)
Employees may still be on their parents plans – what other benefits are they interested in?
Tuition reimbursement
Education achievement bonuses
Pet insurance

34. Ryan Assurance Olympics Free Healthy Snacks
On-Site Fitness Consultations
Dry Cleaning
Major Medical
401(k)
Long-term Care Insurance
Travel/Accident Insurance
Legal Insurance
529 College Saving Plans
Adoption Assistance
Summer Perk Days
Other employees have different needs:
Long-term care insurance for aging parents
529 plans to save for children entering college

35. Rosie Walking Meetings Life Insurance
Long-Term and Short-Term Disability
Financial Wellness
Accident/Critical Illness Insurance
Client Referral Bonus
PTO Plan
Employee Assistance Program
Free Starbucks Coffee
PTO - + ACT days off
Assurance does its best to understanding the needs of each person….

36. CULTURE IS IMPORTANT BECAUSE IT MAKES OUR EMPLOYEES ENGAGED.

37. #1 #1 Because we win awards for it
Our employees enjoy coming to work, and they are proud to tell people about us.
Our clients are happy.

38. questions? Steven Handmaker Chief Marketing Officer, Assurance
LinkedIn: linkedin.com/in/stevenhandmaker