1. Funding and income generation:
From capital builds to business as usual
Matt Greenhall
Engagement Manager
15 mins

2. Background and context
Funding the Archives Sector’ research project
Co-investigators - The National Archives and University College London
Research questions –
How are archives in the UK funded?
What funding resources are under developed within the sector?
What can The National Archives do to support sustainable funding and fundraising within the sector?
Research method –
snapshot survey of collecting institutions in England & Wales
focus group
Explain the background – full report will be published in September

3. Who pays for our services?
Explain chart
Refer to tripod model
Compare with A&B

4. Strengths Parent organisation support
Tradition of sharing knowledge and collaboration
Track record with Heritage Lottery Fund
Confidence/experience of writing bids to trusts and foundations

5. Weaknesses These may be particularly apparent during a major project……
Lack of confidence in financial planning
Resource allocation for fundraising
Risk taking and innovation
Governance models for archive services
Lack of relationships with major donors
Lack of relationships with businesses
These may be particularly apparent during a major project……

6. So, what to do in regards to a Major Project…..?
Knowing what you want…..
Destination, One-off funding, long-term fundraising, mixture?
Knowing what’s out there……
Experience, case-studies, opportunities, funding landscape
Knowing who’s out there……
Lottery funders, trusts and foundations, charities, parent bodies
Knowing what they want……..
Transformational effect, public good, recognition, a new archive
….. Leads to a fundraising strategy that brings these together

7. Fundraising strategy Doesn’t have to be a long or complicated document
What funding is needed – how much, what types of activities, when?
Where funds will come from?
What activities need to happen to raise funds, when do they need to happen and who will do them?
Often part of a wider business plan and an important element of any application to a major external funder.
Part of wider ‘organisation health’ = Think Accreditation!
Reflects that a major project is unlikely to have a single funder!

8. ‘Funding from funders’
Wide spectrum of interest
Outcomes-based approach
Transformative effect
Usually a degree of match funding required
Wide spectrum of funding
Project funding significant (Grants for the Arts)
Strategic change (Resilience funding)
Collection/area specific (PRISM fund)
Variation in requirements
Collection based funding: Manorial Document Register, National Cataloguing Grants Scheme, 20-years rule

9. ‘Trusts and Foundations’
Wolfson Foundation
Grants for capital infrastructure
Broad interest in education, arts and humanities
Majority of funding through open programmes
Also a focus on partnership funding
Esmee Fairbairn
Three types of support: grants, social invetsments and Grants Plus
Focusing on: Arts, Children and Young People, Environment, Social Change, Food
More likely for programme/project funding in wider projects.
Pilgrim Trust
Main and small grants fund, smaller amounts for projects and programming.

10. Know who you’re approaching…The 9 funding ‘nos’
1. No, not for this
2. No, not you
3. No, not me
4. No, not unless
5. No, not in this way
6. No, not now
7. No, too much
8. No, too little
9. No, go away
From ‘The Influential Fundraiser’ (Jossey-Bass, 2009) Bernard Ross and Clare Segal

11. ‘Fundraising and Income Generation’
Importance of a fundraising strategy to co-ordinate this.
Various types
Crowd sourcing
Targeted Individual Giving
Legacy Giving
Individual Campaigns
Comes with its own set of challenges
Individual motivations of ‘givers’
Often requires cultivation
Fundraising vehicles
Friends’ Groups
Development Trusts (e.g. Dorset Archives Development Trust)

12. Examples from across the West
Plymouth History Centre, , £12.8m HLF
Herefordshire Archives, 2015, £8.1m HCC capital programme
Regeneration
Transformative effect
Broad funding base
Political momentum
Partnership
Part of larger projects
Kresen Kernow, , £9.8m HLF

13. Examples from across the West
Worcestershire Hive, 2013, PFI, WCC, WCC, University, Advantage West Midlands
Dudley Archives, 2014, £6m ERDF, DBC
across the West
c.£48m invested in ‘major’ archive buildings alone, not including independent heritage centres or museums.
[nb. figure doesn’t include The Hive]
£25.2m from the HLF
Birmingham Archives, £0.5 Wolfson Foundation

14. For more information about Giving Value visit: http://www

15. Giving Value: key areas
Planning
Fundraising strategy
Building a case for support
Capital campaigns
Fundraising events
Individual Giving
Commissioning
Outcomes
Developing advocates
3 Core modules:
Financial Planning
Building a Case for Support
Developing a Fundraising Strategy
5 sessions in each training phase
Then breaking down into key additional areas that would fall into a fundraising plan, such as capital campaigns, commissioning, and how to promote individual giving.
See this as a menu where individual modules are there to be tailored to individual needs. Like a tapas. Tasty on their own, but taste even better when combined…. Makes a meal.

16. Giving Value: types of support
Fundraising road-shows
Online diagnostic toolkit
Training events and webinars
A ‘train the trainer’ learning group
Online communities
Action learning sets
Mentoring or co-mentoring relationships
Pilot projects
What does this actually mean on the ground?
There’s a suite of things that Giving Value delivers which can be tailored to individual needs.
Face to Face – series of one day training courses are being run across the UK over the programme period. Like today, these also incorporate tailored mentoring.
Being run in 4 phases, includes a period for evaluation and review as part of each phase – ensure that the training is meeting requirements
Webinars – realise that sparing the time to attend training, and also bearing in mind the costs of travel, the programme will offer 40 webinar sessions over the programme period – 10 in each phase.
Online resources & diagnostic toolkit –each of the training subject areas will have online resources and guidance. Toolkit – will give any potential participant a starting point for engaging with the programme and provide an initial self-directed learning tool to enable participants to prioritise their skills needs.
Online forums – participants sign up, discussion and advice, take frequently asked questions to create additional guidance.
Pilots – case studies
Mentoring – phases 2 and 4, based on tried and tested model used by IoF. Recognised that limited good practice in sector at moment – mentors from outside welcome

17. To see upcoming events and book onto a workshop visit: http://www

18. Dr Matt Greenhall Engagement Manager Archive Sector Development The National Archives, Kew, Richmond, Surrey TW9 4DU +44 (0) ext 2221