1. Characteristics of Free Enterprise Capitalism
A free enterprise economy has both capitalism and free markets.
Characteristics of a capitalistic free enterprise economy include:
Economic freedom to choose your occupation, employer, and job location.
voluntary exchange between buyers and sellers.
Private property rights allow people to own and control possessions, giving them the incentive to work, save, and invest.
Profit motive is largely responsible for the growth of a free enterprise system.
Competition benefits both consumers and the economy.

2. Benefits of Free Enterprise Capitalism
Market economies produce a huge variety of goods.
Market economies adjust daily, mainly through the ever- changing prices of goods and services.
Intense competition in a free market capitalist economy promotes economic progress in the form of a continuing supply of newer and better products.
Periods of uneven economic growth are one of the disadvantages of free enterprise capitalism.
In free enterprise capitalism, the gaps between rich and poor citizens seem to increase.
In free enterprise economies, suppliers tend to combine to avoid competition, which results in fewer participants on the supply side of the market.
Businesses such as corporations have most of the same rights as individuals, but they also have many responsibilities as a result of government-imposed regulations.

3. The Role of the Consumer
Consumers ultimately determine WHAT to produce.
The term consumer sovereignty reflects the idea that the consumer rules the market.
Consumers play an important role in the American free enterprise economy because their spending helps determine what is, and is not, produced.

4. The Role of Government
Government has become involved in the American free enterprise system because its citizens want it that way.
The government passes laws to help protect citizens from false advertising, unsafe food and drugs, environmental hazards, unsafe products and to promote competition.
All levels of government provide goods and services for citizens, including education, highways, public welfare, and many others.
The government spends more than all private businesses combined, so it has become a huge consumer in the marketplace.

5. Economic and Social Goals
The belief in economic freedom is one of the cornerstones of American society.
Economic efficiency is a major goal because resources are scarce and people understand that the factors of production must be used wisely.
Americans have a strong belief in economic equity, which includes justice, impartiality, and fairness.
Unemployment compensation, Social Security, and Medicare are examples of government programs to provide economic security.
Price stability adds a degree of certainty to the future for both businesses and consumers. Inflation and fixed incomes can be problematic.
Economic growth is a major goal, and new goals develop as society evolves.