1. Managing Your Professional Identity
Mentimeter 1 and 2
Leveraging social media and emerging metrics to demonstrate professional impact
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

2. Today’s Goals Participants will be able to: • create an ORCID ID
• identify relevant social media for establishing a professional online identity, such as LinkedIn & ResearchGate, as well as a few pros and cons of each
• understand Alternative Metrics (Altmetrics), such has Kudos, ImpactStory, & altMetric
• identify data repositories, such as GitHub & FigShare that will provide visibility to data sets and tie in with online identities
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

3. Changing landscape of professional identity
Historically, professional identity in academia was primarily created via journals and conference proceedings.
Now social networks provide alternative communication vectors and metrics of impact for researchers.
These social networks provide benefits:
International visibility
Shortened time to public comment
Post-publication peer review
Link scholarly work to public presence
Enable interdisciplinary/multi-institutional collaboration
These social networks have some perils:
Enable copyright infringement
Enable harassment
Enable plagiarism
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

4. New Environment Requires New Skills
The old environment of scholarly communication had limited roles for academicians and limited ways of engagement.
Selection of authoritative name
Creation of title
Selection of key words
The new environment of scholarly communication has multiple roles for academics and multiple ways of engagement. The rest of the hour will walk you through ways to actively engage in critical consideration and design of your online engagement.
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

5. Problem: Name Authority
One of the first decisions that is necessary to make is how your name will appear in your articles.
Problems of name authority include2:
Inconsistent name formats caused by the authors themselves or editors
Various transliteration systems, especially where different non-Roman alphabet names result in the same transliterated Roman alphabet name.
Legal name changes
Cultural variants in the position of surnames
Compound or hyphenated names
The sheer volume of scholarly materials
Highly similar names of individuals sometimes doing similar work at the same institution.
The large number of common names, especially certain surnames in many cultures.
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

6. Solution: ORCID ID http://ORCID.org
Online portfolio collocating all publications
PLUS
Permanent Identifier
Use identifier in footer in articles and in author notes in repositories
Directs other researchers to central location to discover all works by you.
Quick and easy to start; download articles from SCOPUS
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

7. Problem: Professional networking online
How do you find interdisciplinary collaborators or collaborators from other institutions?
How do you get the word out about your unique skills and research interests?
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

8. Solution: Academic Social Networking
Tool
Pro
Con
LinkedIn
Widely accepted venue for job seekers. Facilitates communication outside and phone.
Not linked with traditional scholarly communication. Doesn’t easily allow linking to papers and presentations.
ResearchGate
Built to link to papers. Allows for narrowing by subject discipline Recommends researchers you may have interest in.
Encourages violation of copyright agreements.
Mendeley
Allows for networking directly around academic content. Makes it easy to follow up with researchers who work in similar areas.
Not designed primarily for social networking.
Mentimeter
LinkedIn if you think you are going corporate.
ResearchGate if you are primarily working outside of one institution or in an area that is multidisciplinary in scope like environemtnal work.
Mendeley if you are working in a smaller subarea of a discipline where most of the major researchers are known.
No matter which solution, you would add your ORCID ID to your profile so that individuals could trace back to your primary online profile.
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

9. Problem: Evidence of impact of your work
How do you know that your research is influential within your discipline?
How can you demonstrate that your work is impacting that of other researchers?
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10. Solution: Web of Science/Scopus
Article level metrics based upon proprietary algorithms.
To access these databases, go to lib.purdue.edu, click on the databases link.
Web of Science: Select journals hand picked by journal impact. If you publish outside of these journals, your publications won’t be in the database.
Scopus: Broad range of journals, regardless of journal impact.
Neither include books or conference proceedings with any consistency.
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

11. Solution: Publish or Perish
Article level metrics based upon Google Scholar and Microsoft Academic Research
Include more book chapters and conference proceedings because Google Scholar and Microsoft Academic Research have more coverage of those items.
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

12. Problem: Evidence of impact on social media
How do we know what the most impactful academic work is on the open web?
Traditional metrics don’t reflect new ways of communicating like blogs, institutional repositories, online communities, and social media sites.
These sources fall into seven categories:
Social bookmarking sites (Delicious, CiteULike, Connotea)
Reference managers (Mendeley, Zotero)
Recommendation sites (Dig, Reddit, Friendfeed, Faculty of 1000)
Publisher hosted comment spaces (PloS, British Medical Journal)
Microblogging (Twitter)
Blogs (WordPress, Blogger, Researchblogger)
Social networks (Facebook, Nature Networks, Orkut)
Mentimeter
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

13. Solution: altmetric tools
Kudos – Free.
Impact Story – Paid subscription.
These work because of altmetric.com.
Altmetric bookmarklet
Generally – Kudos will be sufficient for you as a student. Impactstory is more for faculty going up for promotion and tenure because it integrates traditional bibliometrics as well like Publish or Perish.
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

14. Copyright as a valuable commodity
In traditional models of publishing, publishers spent money to print physical items and mail them to subscribers. This included editing, type-setting, and printing, and mailing.
In return for these services, authors turned over copyright, their intellectual property and ownership of the specific work being printed.
Digital technologies have changed nearly everything on the list above.
What has not changed is that publishers still expect authors to turn over copyright.
Then, “if an author wants to place their own articles on a personal website, in a print course pack for a class they are teaching themselves, in an institutional repository, or to distribute to colleagues”1 they must ask for permission and possibly pay the publisher to do those things.
If copyright is so valuable, you want to keep copyright in the first place.
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

15. Problem: Maintaining copyright
You can negotiate copyright transfer agreements.
Purdue supports the CIC Copyright Addendum, which is a legal document you add to your copyright transfer agreement that states that you will have “non-exclusive rights to use, reproduce, distribute, and create derivative works” based upon your article.2
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

16. Solution: Open access journals
Retaining copyright to post copies in a publically available way or reuse the article as you see fit.
Either purchase right to retain copyright, or granted right by publisher, depending upon open access model.
Sherpa/RoMEO
Search by title or publisher
Shows rights that authors retain when they sign the standard copyright transfer agreement for a specific publisher.
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

17. Problem: Data Sharing and Reuse
Researchers spend years creating data. In the past, the only evidence of that data creation was articles. Now, the Office of Science and Technology Policy has mandated that federally supported research projects must share the data sets along with the articles.
So how do you:
Link the data set to the article?
Encourage others to cite the data?
DOIs: Digital Object Identifiers – permanent URLs for digital object on the web
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

18. Solution: Open data
FigShare: Upload a data set, create descriptive metadata including abstracts and keywords that are searchable. Export citations in multiple citation formats. Get a DOI assigned and use that to cite the dataset within an article, on your ORCID profile, on your social network account, etc.
GitHub: Same idea as above, but for software.
Institutional Repositories – such as purr.purdue.edu. Same idea as above but locally supported. Also provides workspace for research projects and backups during data set creation. Data set is published in library collection.
Disciplinary Repositories – Collocate data based upon disciplinary similarities. Some issue DOIs but some don’t.
Tool: Open Data Button – opendatabutton.org
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

19. Feedback for me Mentimeter – Hide results. Questions 5, 6, 7, 8, 9
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

20. References 1 http://acrl.ala.org/scholcomm/?page_id=132
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.

21. Websites shown in presentation
Publish or Perish -
CIC Copyright Addendum -
Sherpa/RoMEO -
Web of Science –
Scopus –
Megan Sapp Nelson This work is licensed under a Creative Commons Attribution 4.0 International License.