1. CEE in partnership with USAID, ICMA, MCGM and AIILSG
Developing A Communication Strategy For Solid Waste Management In Mumbai
CEE in partnership with USAID,
ICMA, MCGM and AIILSG

2. About The Project.. Project Team: Ms. Shyamala Mani ,
Ms. Madhavi Joshi,
Ms. Sanskriti Menon,
Ms. Saroj Badgujar,
Mr. Kiran Desai,
Mr. Laxmikant Deshpande
Project Duration: December 2005-March 2006

3. Current Situation in Mumbai
8,500 metric tones solid waste per day by over 14 million population
Only 40% population covered by ‘door to door’ collection method
60% population in slum areas not covered adequately by current swm system
New ‘Greater Mumbai Cleanliness & Sanitation Byelaws 2006’ proposed since August, 2006
Efforts by MCGM to involve citizens for effective SWM through new rules, schemes and drives

4. Genesis of The Project
Common goals of MCGM and AIILSG for effective city management
Continuous discussions on ‘Mumbai Transformation Project’ by AIILSG at various levels
Common issue of priority - communication about SWM
Interest shown by USAID to support the project
Sub-contract given to CEE based on its philosophy, previous work and expertise in swm, education and communication tools
Interactions among MCGM, AIILSG, USAID, ICMA, CEE initiated since December 2005 regularly to commence the project

5. Project Tasks Develop communication strategy with focus On :
Assistance with refining Mumbai’s SWM plan
Identify all important stakeholders in swm and develop communication strategy for each stakeholder (Slums, Entitled citizens, Corporates)
Develop communication tools for identified stakeholders
Promote waste management strategy with importance and support to 3R principle
Technology options for waste management

6. Expected Outcomes Documents in standard formats pertaining to
Report/CEE input on comprehensive SWM plan
Compilation of SWM best practices, as available
Communication strategy for the cleanliness campaign with implementation plan
Prototypes of communication tools
Monthly progress reports with achievements, challenges and plans

7. Job accomplished so far..
NETWORKING -
Identification of ‘key players’ in swm scenario
Regular interactions among partners and and other stakeholders through different media
Site visits to MCGM promoted schemes to understand the process, achievements, constraints and possible solutions
Site visits to industries, landfills, technologists, citizens forums to understands successful local swm models and requirements to adopt them to city level

8. Job accomplished so far..
Developing Communication Strategy –
Document current swm situation for every stakeholder
Summarise socio-economic-ecological problems in the current system
Develop target group-message-communication tool strategy after discussions with representatives from each group
Approval being sought by project partners to make necessary changes in the draft

9. Job accomplished so far..
Developing Awareness Material –
Drafts of 10 posters on cleanliness and sanitation
Draft of Citizens’ Resources Handbook – Booklet
Draft of brochure on legal aspects pertaining to housing complexes and colonies
Draft of posters for class IV MCGM staff that is involved in everyday waste collection, segregation and disposal
Drafts of PowerPoint presentations on Slum Adoption Scheme for MCGM and corporates for possible funding, LACG for citizens’ groups, Household Waste management for schools, colleges and citizens, strategy for waste management in schools, GMCS Byelaw 2006 (English & Marathi)

10. Job accomplished so far..
Assistance to MCGM in SWM Technology –
Study of proposed Greater Mumbai Cleanliness & Sanitation Byelaws 2006 and offer comments with CEE expertise vis-à-vis technology and communication
Compilation of best local swm practices from each stakeholder
Compilation of best swm practices at national and international level

11. Campaign for proposed Byelaw
August 14 – September earmarked for citizens’ comments and objections
Complete campaign planned for MCGM with identification of stakeholders and communication tools
Awareness material and feedback form designed for stakeholders and approved by MCGM
Compilation of contact details of 58 Govt dept, 70 Corporates, 28 Associations, 8 NGOs, 17 ALMs, 14 Hotels, 200 Education institutes, 10,368 individuals to enhance outreach
Facilitate MCGM interaction with mass media
Compilation of feedbacks and assistance to MCGM for their analysis

12. Immediate Future Plans
Finalize drafts of awareness material developed so far with expertise from CEE design studio
Develop prototype of each communication tool identified in the communication strategy
Try to test each prototype in the field to increase its utility potential
Maximise compilation of SWM practices for refining MCGM strategies

13. Challenges..
Transfer of key MCGM officials and change in responsibilities
Complexity of swm scenario in Mumbai due to its vastness and uncontrolled factors
Natural and social emergencies leading to diversion of MCGM staff to other tasks
Financial resources required for replication of prototypes developed under the project

14. Your guidance is most essential and welcome.
Thank You !!