1. Purpose, Process and Outcomes
EXECUTIVE COACHING
Purpose, Process and Outcomes
Craig S. Juengling
Juengling & Associates, LLC
TheE2Coach.com
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2. Why Executive Coaching?
Primary purposes of coaching for executives include:
1) SKILL BUILDING….focusing on a client’s current project or task ;
2) PERFORMANCE….focusing on a client’s effectiveness in a present job;
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3. Why Executive Coaching?
3) DEVELOPMENT…. focusing on a client’s future job responsibilities or career or both; and
4) the EXECUTIVE’S AGENDA…. focusing on the client’s larger issues
*Witherspoon, R. & White, R. (1998) Four Essential Ways that Coaching Can Help Executives.
Juengling & Associates, LLC
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4. Copyright Juengling & Associates, LLC 2012
Regardless of purpose, all coaching leads to improved organizational performance
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5. Executive Coaching Model
CLARIFY
Through assessments and interviews know the client, the company, the strategic plan and leverage the strengths
FOCUS
Through collaboration, develop action plans which drive performance to new levels
IMPLEMENT
Determine criteria to measure your success
Now, apply the Coaching Client Quadrant
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6. Coaching Client Quadrant
HIGH
Ability to Change and Grow
LOW
HIGH
Knowledge and Technical Expertise
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7. Coaching Client Quadrant
HIGH
Educate
Ability to Change and Grow
LOW
HIGH
Knowledge and Technical Expertise
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8. Coaching Client Quadrant
High Ability to Change and Low Knowledge… focus on EDUCATE
Seminars, symposiums, continuing education, mentoring and training….focus on teaching the Executive more about the “whats” of the job.
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9. Coaching Client Quadrant
HIGH
Remediate
Ability to Change and Grow
LOW
HIGH
Knowledge and Technical Expertise
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10. Coaching Client Quadrant
Low Ability to Change and Low Knowledge… focus on REMEDIATE
Is this the right person on the bus? Should we invest in this person? The “Peter Principal” personified?
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11. Coaching Client Quadrant
HIGH
Motivate
Ability to Change and Grow
LOW
HIGH
Knowledge and Technical Expertise
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12. Coaching Client Quadrant
Low Ability to Change and High Knowledge …focus on MOTIVATE
Use traditional and non-traditional means to motivate the Executive to see the need to adapt, grow and change….. Or else?
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TheE2Coach.com
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13. Coaching Client Quadrant
HIGH
Educate
Remediate
Motivate
Ability to Change and Grow
LOW
HIGH
Knowledge and Technical Expertise
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14. Coaching Client Quadrant
Educate
Remediate Motivate
HIGH
Ability to Change and Grow
COACH FOR SUCCESS
LOW
HIGH
Knowledge and Technical Expertise
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15. Coaching Client Quadrant
COACH FOR SUCCESS
Invest, Invest and Invest …
in coaching for Executives with moderate to high Ability to Change and moderate to high Knowledge and Technical Expertise
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16. Top 5 Areas of Improvement with Coaching
People Management: 90%*
Relationships with Other Managers: 79%*
Goal Setting and Prioritization: 88%*
Productivity and Engagement: 78%*
Communications: 68%
Kombarakaran et al, (2008) Executive Coaching: It works! Survey results of executives who
participated in coaching over extended time periods.
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17. Copyright Juengling & Associates, LLC 2012
“I absolutely believe that people, unless coached, never reach their maximum capabilities.” ….Bob Nardelli, CEO, Home Depot
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18. Juengling & Associates, LLC
Insanity is…
So, what will
you do
differently?
QUESTIONS?
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TheE2Coach.com
Copyright 2012 Juengling & Associates LLC

19. Copyright Juengling & Associates, LLC 2012
Thank You!
Craig S. Juengling, Principal
Cell:
Office:
Copyright Juengling & Associates, LLC 2012