1. By Nick Thompson, Jonny Roberts and Matt White
Media in Sport
By Nick Thompson, Jonny Roberts and Matt White

2. Performer Advantages: Can make an Athlete perform at their
highest level if they are in the
spotlight.
Disadvantages: The media can be more focused on the player and there personality than the actual event, which is bad for the occasion.
Performer

3. Coach Advantages: Gives a medium for the coach to give out statements
regarding the club, also
allows them to publically
show support for a player.
Disadvantages: A coach is always being watched and if there team is performing badly they can receive most of the media’s criticism, possibly for the
wrong reasons.
Coach

4. Officials Advantages: An advantage of the media for an official
is recognition for consistent
good performances and
this could push them onto
bigger games. (Howard Webb)
Disadvantages: An official
can gain a bad reputation if
they are constantly marked
by forms of media.
Officials

5. Spectators Advantages: If the media portrays a sport in a good
light it can boost the
reputation of the sport an
increase the amount of spectators going to
watch.
Disadvantages: If a sport is
well covered in the media it
will decrease motivation to
go and watch the event when
they could watch it from their
‘armchair’.
Spectators

6. World Games Advantages: With the eyes of the world watching your
country it is important to
make a show of the event and can bring in
large amounts of money, it can also make
the even more appealing to the spectator.
Disadvantages: Times of event
have to be changed so that
maximum viewing figures can be
reached, could be awkward for
the participants.
World Games

7. Sport Advantages: It can be good for revenue of the sport and
make the format of the sport
more exciting for spectators.
Disadvantages: Media can
make one sport out to be more important
than others, and it can give sports with
little revenue any chance of making large
TV profits.
Sport