1. Smart Retail
Digital Store

2. Retail Industry Development Trends: Operational Efficiency & Consumers' Shopping Experience
Improves operational efficiency and adapts to service changes
Enriches consumers' shopping experience … …
Online shopping
Real-time price adjustment
Precision marketing …
Big Data analytics

3. Huawei Smart Retail Solution
Overall Solution Overview
ESL management achieves unified price adjustment in real time
Big Data collection allows for intelligent precise marketing
Intelligent video surveillance ensures secure and reliable operation of retail stores
Headquarters
POS system
Electronic shelf label (ESL) management
Multimedia broadcast system
Controller
Agile Controller
gateway
AR160 series
Retail store
Ethernet
Improving Operational Efficiency & Consumers Shopping Experience
Wi-Fi
HDMI RF
New shopping experience: offline experience -> online shopping -> door-to-door delivery
Free Wi-Fi access, real-time push of sales and promotion information
Consumers' mobile phones
Tablet
Digital signage
ESL
ESL: Electronic Shelf Label

4. ESL Management Achieves Unified Price Adjustment in Real Time
HQ Cloud
Pricing system
Retailers
Consumers
WAN
3G/LTE
Analyzing decisions
Obtaining promotion information
Switch
Local ESL server
Pushing advertisements
Comparing prices by scanning barcodes AP
Integration of RF ESL functions
Wi-Fi RF
Unifying prices for both online and offline stores
Paying using mobile devices
Handheld barcode scanner
ESL
Unified price adjustment for all channels
Self-service shopping through code scanning

5. Big Data Collection Allows for Intelligent Precision Marketing
Solution
Internet
WeChat server
Receives Wi-Fi access requests and interacts with the authentication server to perform Wi-Fi access authentication
Gateway: AR160 series routers
Deployed as a router and security gateway in a retail store. It has a built-in authentication server and supports user authentication through QR code scanning
Application
WeChat server
Gateway (with built-in authentication server)
Gateway
Solution Benefits
The gateway integrates the Wi-Fi and authentication server functions, simplifying network deployment as well as operations and maintenance (O&M)
Free Wi-Fi access services are provided for consumers, enhancing their loyalty
After users follow a WeChat public account, user information is obtained and provided for Big Data analytics
Wi-Fi
Terminal
Mobile phone
Pad
Laptop

6. Intelligent Video Surveillance Ensures Secure and Reliable Operation of Retail Stores
Real-time information about retail stores can be displayed on computers, mobile phones, and tablets
Comprehensive supervision on retail stores can be implemented
Videos can be synchronized, allowing effective measures to be taken quickly in case of emergencies
Remote monitoring
Internet
Data center
Retail store
Monitoring on PCs
ETH
AR169
Wi-Fi
Monitoring on mobile terminals
GE POE
Network camera

7. Products Used in Huawei Smart Retail Solution
WAN/LAN
VDSL2/ADLS2+ & GE RJ45/4 GE RJ45
Wireless LAN
802.11b/g/n, 80211ac 2x2MIMO
Built-in OSP
CPU
Dual-core, 1 GHz
Memory
8 GB
Storage
64 GB
Bluetooth
Yes
ZigBee RF
Audio and video ports
HDMI, VGI, and audio
Serial port
RS232/RSR485/RS422
Bluetooth RF
Wi-Fi
ZigBee
DC Power Input
USB 2.0
VGA&HDMI
GE Combo
Console
4 GE LAN
AR169
ICT convergence
Virtualization and openness
X86 platform
IoT
Multimedia

8. Success Story: 7-Eleven Retail Stores in Malaysia
Internet Connectivity
Managed CPE
Wi-Fi
VoIP
Switch
Firewall
Router
1,000+ outlets
LTE link backup
Largest convenience store chain in Malaysia
Provides a carrier-grade reliable network to guarantee 24/7 uninterrupted services
Provides an all-in-one solution to lower network CAPEX
Provides VoIP service to reduce costs of internal calls
throughout Malaysia. As its services expand, a higher-bandwidth network is required to support office automation (OA), POS machine, video surveillance, and Voice over Internet Protocol (VoIP) services.
Huawei AR160 series routers featuring the all-in-one design are deployed to provide VoIP, data, security, and virtual private network (VPN) services for 7-Eleven retail stores. High-bandwidth LTE uplink transmission is provided, meeting high bandwidth requirements.
Carrier-class reliable network services are provided, ensuring 24/7 uninterrupted services.
VoIP services are provided, greatly reducing internal