1. Warsaw, 4 February 2017

2. IOF’s communication channels
Internal External to Orienteers External

3. Vision Mission
To make Orienteering easy accessible in an enteraining and interactive way for the orienteering community and new orienteering fans.
Make Orienteering attractive and entertaining for youth, 365 days per year
Present IOF’s external communication, event reporting, history and youth engagement projects
Develop and manage a sustainable entertainment model of Orienteering

4. Target groups - Users Their friends Share Share
3) Other orienteering fans (>30 years)*
More mature orienteering fans will also follow orienteering through LiveOrienteering. These followers are most likely active orienteers or earlier orienteers. They are young in mind and are happy to get served orienteering in an entertaining way as long as it is not too childish
*Not prioritzed group, but most likely a large share of the users
Their friends
Share
Share
1) Youth orienteers (11-30 years)
Youth orienteers world-wide will follow their big idols and analyse their own races in the LiveOrienteering. They want to find more information about the athletes, watch cool movies and find instructions for how to improve as orienteers
The youth orienteers shall find the content on LiveOrienteering so appealing that they want to share it with their friends – “See how cool my sport is”
2) New followers of orienteering (11-30 years)
The web traffic today are guided through links in social medias and invitations from friends. Youth today will check out numerous web sites every day so it is important to have an appealing image to make them read more on the page. A strong connection with social medias are required.
These followers will look for content that quickly entertain them. It is therefor important to have an inspiring page with attractive content in an interactive design so they quickly understand how «cool» the sport is and that they want to find out more

5. Postitioning
LiveOrienteering is the digital face of orienteering that will appeal new and exisiting followers of orienteering to follow the sport and its events 365 days a year.
Live Orienteering

6. LiveOrienteering – 4 E’s
Entertainment
«For youth - by youth»
News
Blogs – WorldOfO
Social media hub
Videos
Pictures
Game
Event
Calendar
Event page
News
Documents
Schedule
Trailer, cover
Race page
Livestream
GPS analysis
LiveResults
Chat + Social Media
Ethos
Athlete profiles
Medal statistics
Historical results and standings
World Ranking
Hall of Fame
Engagement
WOD
Orienteering School
Videos
Training tips
Inspiration
Orienteering Game?

7. LIVE Orienteering:
Calendar
World Of O
Featured news
Social media

8. LIVE Orienteering event page:
Cover picture
Programme
w/ link to Live Center
Trailer or banner
Event sponsors
Possibility for ticketing
Possibility also for national events
In the future the main web page for events?
Location
Information
Links
Social media
Event news

9. LIVE Orienteering live center:
Streaming:
Livestream
Youtube
Other embed players
Tracking:
All html secure players
GPS Seuranta
Trac Trac ++
Live Results:
Only Emma client
All other with a link
Any need to make other providers possible to embed?
Cover picture
Class/leg selection
Live stream
and highlights
Live Results
Chat
GPS tracknig

10. Youth journalists Writing articles Social Media activity Photography
Skills?
What?
Writing articles
Social Media activity
Photography
Filming
Video editing
Commentary or instruction
From club or team environment
Reposting from social medias
From training camps
Behind the scenes with top athletes and national teams
At international events

11. Opportunities from IOF’s partners

12. Volunteer clothing
Contact:

13. Event Advisers Senior Event advisers for major IOF Events:
OCAD licence for controlling the event maps
Jacket from Bryzos to be visible at the event
Coordinated by IOF Sport Administrator

14. Printing opportunities
Contact for good offers: