1. connecting leaders,
advancing associations

2. who we are
About 333 Association Execs (individual members)- including Honorary Execs, Retired Execs
222 Corporate Members
Of the association professionals:
Slightly more than half are female
More than 36% work for staffs of 11 or more employees
Higher concentration of c6’s than c3’s and many c3’s are not philanthropic
Offered 44 live CAE hours in 2016 (not incl LA)
CAE Study Group is averaging more than 10 per year
45 volunteer leaders

3. maximizing member potential
Opportunities
Annual Meeting – 11 hours
Webinars – live and recorded
Luncheons – 1 plus workshops
Publications – connections, Update, GSAEtv
Online resources – including samples and benchmarking
Shared Interest Groups – 1-1.5
CAE Study Group – 11–14 hours
Leadership Academy – 56 hours

4. GSAE’s financial teams
Executive Cmte – financial cmte- compensation, audit
Board - budget oversight with strategic plan
Staff –financial policies and GAAP
Independent Auditor
Investment Managers – FDN and SOC
Independent Bookkeeper
Outsourced payroll & taxes

5. GSAE investments
$41,000
69 grads since 2009
44% volunteered
24 CAEs

6. GSAE investments
Branding & Membership - $30,000

7. GSAE investments
Branding & Membership - $30,000

8. GSAE project overview 90th Anniversary videos – 2007 - $5,000
Leadership Academy – 2008/09 and refresh later
$30,000 and $10,000
Branding and membership campaign – $30,000
Computers, phones – various years - $8,000
Strategic Planning retreats – $16,000 & $8,000
Membership Needs Survey – 2013 (see above)
Membership Market Study with McKinley Advisors –$12,000
Nearly 120K invested in programs and equipment
621K in reserves as of 12/31/2016

9. 2014 REVENUES 2014 investment income – $37,451 2013 investment – $126K
Meetings – $156, %
Membership – $108, %
Publications – $27,534 – 8%
Fundraising – $ %
Educational programming - $2,508 – 1%
Other revenue – $13,284 – 4%

10. 2015 REVENUES
Meetings -143, %
Membership dues- 111, %Publications- 26,940 -8%
Fundraising -19, %
Educational programs- 7, % (leadership academy, workshops)
Other revenue- 10,949 -3% (sales, CAE study group)
2015 Investment income - (12,800) -4%

11. 2014 EXPENSES Meetings – $128,333 – 40% Admin – $116,175 – 36%
Educational programs - $37,304 – 12%
Publications - $37,101 – 11%
Fundraising – $2,828 – 1%

12. 2015 EXPENSES General and administrative -130,996 -37%
Meetings - 142, %
Publications - 41, %
Educational programs - 41, %
Fundraising - 2, %

13. REVENUES & EXPENES

14. supplier council survey
We asked a series of value questions
panel discussions versus roundtables
exclusive events
assigned tables
and the kickers…… tradeshow-type events
25% responded
See page 4 of President’s Quarterly Report

15. Background on November 2016
Tradeshow vs Not
Background on November 2016

16. who talked to us
Stand alone tradeshow in metro Atlanta (Georgia International Convention Center or The Gwinnett Center) % - 26
Stand alone tradeshow at the Georgia World Congress Center %- 32
Tradeshow attached to the Annual Meeting % - 26
I have not attended a GSAE Tradeshow % - 7

17. supplier council survey
We asked a series of value questions
panel discussions versus roundtables
exclusive events
assigned tables
and the kickers…… tradeshow-type events
25% responded
See page 4 of President’s Quarterly Report

18. who talked to us Less than 3 years - 37.50%- 18 4-7 years 33.33%- 16
16 years or more % - 4

19. who talked to us Hotel or resort property - 47.83%- 22
Convention & Visitors Bureau %- 9
Technology providers % - 4
Conference or convention center %- 3
Site, conference or exposition management -2.17%-1
Financial Services % - 2
Communications, including printing %-2
Other (please specify) % - 3

20. and the suppliers said–
what one thing keeps you up at night?
adding value – 29%
getting a visit – 25%
win the biz – 10%
more info from GSAE – 10%
out of state – 10%

21. and the suppliers said–
See page 4 of President’s Quarterly Report

22. playing in our market

23. what’s next – ASAE’s version
Xperience Design Project
day 1 “The Lab”
co-creation
collaborative
6 topics
100 facilitated convos
uber specific audience
The Lab is a full-day collaborative learning environment where you work side by side with industry partners to share ideas, uncover opportunities, and tackle the most important industry issues in the meetings industry today. Led by a dynamic host and industry thought leaders serving as zone facilitators, The Lab will challenge you to engage with your peers and partners.

24. what’s next – ASAE’s version
zimbio.com
night 1
the party they have named “connections”
high end entertainment
“Connections” is a can’t-miss social event. After you spend the day learning and experimenting in The Lab, enjoy an evening celebration that offers an opportunity to meet new people and deepen relationships. Enjoy all-star entertainment and VIP networking.
science-all.com

25. what’s next – ASAE’s version
day 2
kick off breakfast
TED-style recaps
individual meetings with suppliers
“tell us your needs and we’ll match you”
Kick off with breakfast and a TED-style recap of breakthroughs from The Lab. Following the recap, you’ll have the opportunity to conduct individual meetings with industry partners that you would like to consider for your upcoming events. You are not required to set up appointments—you will indicate your specific needs during registration so that we can match you with solutions providers to meet them.

26. our response Flattery and imitation
encourage collaboration and action – asae
open space – gampi and eventeract
meet-up – rendezvous south
crowd-sourcing –prof dev cmte
fun – GSAE’s own culture and brand
maximize professional potential
meaningful connections

27. engaging directions 1) co-creation 2) effective use of time
3) engaging, fun
4) prizes, take aways

28. designed for smart discussions
jonathanmalm.com
tvtropes.org

29. designed to engage
yardgames.us

30. designed with tangible takeaways
bostonjcc.org
worldmarket.com

31. inspiring experiences
association execs
corporate suppliers
choose your own adventure
strategic or practical
meet up or not
connect and collaborate
sexy prizes and take aways based on participation tix
choose your own adventure
participant/host/
travel team
/facilitator
concrete ROI
hefty price differentials

32. What to do about exhibits?
Annual Meeting
What to do about exhibits?

33. exhibiting Ideas Required Ticket
Breakfast & Break – Thursday or Friday – ballroom and connections lounge
Thursday Lunch, Break & Hosting Duties
Breakout/Workshop Sponsor – pre- function
Event sponsors – pre-function
Enhancements