1. Rail, a value driver for business travel
© 2014 Amadeus IT Group SA
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Amadeus Rail Marketing
April 2014

2. The rail renaissance
Rail is becoming a real alternative and complement to air travel for business trips
Demand is increasing from travellers because rail is adapted to business travel: time saving; work on-board; city centre to city centre; environment friendly etc.
Rail becomes the chosen mode of transport for certain routes and corporations make it an integral part of their travel policies
Rail is greener than air and fits better with some corporations’ green attitude

3. What you told us
“ Complexity, lengthy processes and lack of incentives to book rail are hindering the potential growth of rail bookings through travel agents”
“ In a fiercely competitive environment, selling rail can be an advantage, but there are obstacles”
“ We need an automated, standardised and simplified tool to book rail more effectively”

4. Rail = a HUGE potential, but …
Three main challenges:
Selling rail effectively
Servicing the needs of the 21st century customer
Secure competitive advantage

5. Three main challenges Selling rail effectively
The rail booking process must become easier, faster, more efficient
The cost of booking rail must be lower than it is now

6. Three main challenges Secure competitive advantage
Full and relevant rail content must be available: all fares, schedules and availability

7. Three main challenges Servicing the needs of the 21st century customer
Service to the customer must be as good as for air, for a similar price

8. Our mission: To make booking rail easier Why are we in business?
Because we believe that booking rail travel should be easier.
We believe in making rail available to all travellers across the globe, we believe in making it easier for travel agents and travellers alike to book their rail journey, we believe in travel.

9. Introducing Amadeus Total Rail
Multi-railway
Multi- and cross-channel
For all available channels and railways:
A common business logic: a common and standardised end-to-end flow from searching and booking through to payment, ticketing, after-sales and invoicing
Full integration into the travel ecosystem: integration into Amadeus PNR, Mid and Back Office feeds and other Amadeus solutions

10. Building the first Rail GDS…
MULTI-RAILWAY
… and more.
COMMON BUSINESS LOGIC
TRAVEL AGENCIES
ONLINE
MULTI-CHANNEL
CROSS-CHANNEL
FULL INTEGRATION
A Rail GDS connecting railways to the travel agency network and other point of sales.
The goal is to simplify the booking of rail to “foster industrialisation” by extending each domestic railways reach – international deployment.
First Rail GDS – Long–term value through unique business logic that standardises and generalises the complexity of multiple railways through one system
Integration of rail into the travel ecosystem; potentially the basis to integrate further content such as coach/bus
CORPORATIONS
Building the first Rail GDS…

11. Key benefits explained
Increase productivity
Reduce costs
Improve customer and traveller satisfaction
Secure competitive advantage

12. Key benefits explained
Amadeus Total Rail is the only solution to provide a standardised, end-to-end flow with full integration of rail travel data into the Amadeus PNR and Mid-Back Office systems for the sale of multiple railways.
Key benefits:
Increase productivity
Reduce costs
Complexity is removed from the rail booking process
Sell rail like air or any other mode of transportation
Booking rail becomes more efficient: training time and cost reduction

13. Key benefits explained
Amadeus is the only GDS to heavily invest in rail technology in order to provide a multi-railway, multi- channel solution for selling rail. All available railways in the Amadeus Global Rail Sales platform can be sold the same way across all sales channels around the world.
Key benefits:
Improve customer and traveller satisfaction
Secure competitive advantage
Sell all railways the same way
Rail is available anywhere, any time - fit for international organisations with global offices
Reach new customers and improve customer service

14. Connect to travel agencies and corporations
Air-Rail Display
Integration
with Amadeus:
Profiles
PNR
Itinerary / Check my Trip
Mid/Back office systems
B2B OFFLINE
TMCs & TAs
(Selling Platform)
Display your train services alongside flights on the most popular air/rail routes.
Instant air-rail comparison
Rail Display
Sell tickets on our rail graphical user interface available to travel sellers worldwide.
 Rail booking made easy
B2C / B2B
Online OLTAs
Web Services
Expand your online presence and reach new customers.
 Rail is an integral part of the online offer 
SBT Corporations
AeTM - Rail
Sell trains alongside flights, cars and hotels on Amadeus self-booking tool for business travellers.
 Rail becomes a real alternative for business travel

15. Air-Rail Display
Instant air-rail comparison

16. Key features and benefits
Simplified and standardised end-to-end flow common to rail and air
Full integration into Amadeus PNR, Mid and Back Office feeds and other Amadeus products for all available railways
Increase productivity: similar commands and flows to air
With Air-Rail Display, the overall rail booking process time can be reduced by 50%.

17. Key features and benefits
One-stop-shop: rail is available together with air, hotels, cars etc
Improve traveller and customer satisfaction and secure competitive advantage:
Easy to compare journey times and fares on the most popular air-rail routes
One single point of entry for multi-modal travel: rail is available together with air, hotels, cars etc

18. Testimonials and Awards
“The Amadeus GDS is already the basic tool for serving our corporate customers; the new rail contents and functionalities are seamlessly inserted in the existing logical framework of the Amadeus PNR. The initial learning curve for front line staff is reduced to a minimum. The whole product has the familiar ‘look and feel’ of the Amadeus system.”
Pilot agency in Italy
Award
Finalist, Air-Rail Awards
Innovation category

19. Amadeus Rail Display
Rail booking made easy

20. Key features and benefits
Multi-railway
Real-time availability and fare comparison in one single view
Standardised, end-to-end flow common to all available railways in any country
Improve customer and traveller satisfaction and secure competitive advantage:
Reservation of multiple railways can be centralised in a single location – one application, one flow
The agent can offer the best trip option to the traveller – they become real travel consultants; their time and expertise is spent on advising customers, not in learning how to use a tool
Compare 4 trip proposals in less than 1 minute, including price and flexibility

21. Key features and benefits
Full integration into Amadeus PNR, Mid and Back Office feeds and other Amadeus products for all available railways
Better integration into travel sellers’ own tools: data feed available from the PNR
Increase productivity: complexity is removed from the rail booking process; no manual feed to MBO required
Reduce costs: no specific training is required to book rail; can be used by non-rail expert agents
Time spent on training can be reduced by 3
No manual input for PNR and MBO feeds
One single robotic script across markets

22. Testimonials and Awards
“Amadeus Rail Display is a real asset for us because we can have more of a consultant role. We always have to fight to find the right fares and this solution has a real added-value.”
Alphonsine Darika, Jet Tour Boiloris
Awards
Winner, Trophée de l’Innovation by l’Echo touristique
B2B category
Runner up at the UNWTO Ulysses Award
Innovation category

23. Web Services A single connection to sell multiple railways online
Under negotiation

24. Key features and benefits
Cache
Community model
Improve traveller and customer satisfaction
Instant response time: 100ms ~> 1ms
Quality of service: accuracy around 95%
Secure competitive advantage:
Show innovation with more functionalities: calendar search, weekend search, distance search…
New features are available directly to the community
Instant response time: 100ms ~> 1ms
Quality of service: accuracy around 95%

25. Key features and benefits
Multi-railway – no direct connect needed
Common and standardised flow for all available railways
Full integration into Amadeus PNR, Mid and Back Office feeds and interoperability with Amadeus Rail Display and TMC’s own systems for off line operations
Increase productivity: from searching to booking, payment, ticketing, after-sales and invoicing rail travel, the process is the same for all available railways.
Reduce costs: one single connection is required to access multiple railways. No need to develop and pay for individual direct connections with every railway.

26. AeTM
Rail for business travellers
in 2014