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5 TOP Email Marketing Campaigns of 2015.

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Presentation on theme: "5 TOP Email Marketing Campaigns of 2015."— Presentation transcript:

1 5 TOP Marketing Campaigns of 2015

2 ABOUT THE PRESENTER Lovely Chauhan is an Marketing Consultant at netCORE helping clients with result driven marketing and developing end-to-end strategy for and cross-channel automations. Lovely has led clients to successfully meet their business goals with her deep knowledge of industry trends combined with analytic approach. @lovely_chauhan

3 THINGS TO REMEMBER #BestofEmail2015 Tweet Question Slides & Recording
Use below hashtags and handle to tweet during the #Bestof 2015 Please use the chat window to ask questions during the webinar You will get an with slides and recording post webinar

4 E M A I L S in 2 1 4

5 Dear %%First Name%% Mobile friendly emails Animation in emails
(GIF / Video) Going little beyond basic Personalization Segmented campaigns

6 How Email Marketing in 2015 was

7 Given the sheer number of s a user received each day, brands did a re-look at marketing and took to new tools and methods in

8 What won the hearts in 2015? Exciting and new experiences in email
Relevant communications in the connected, technology powered world

9 Presenting The 5 Best Email Campaigns of 2015

10 Why these are the chosen ones
Best subscriber response Achieved business objective Took to next level

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12 From brick to click – as retail goes online, what will prompt shoppers to go to the online portal and buy directly? CHALLENGE Brand Ethic retail brand To act on the human psychology and add a sense of urgency with countdown timer in Have a series of s to make it more impactful IDEA

13 ⌛Tick-Tock, Tick Tock ⌚ Our "Flash ④⑧ Hour Sale " has begun
167% increase in website traffic Increase in online orders per by 18.5% RESULTS Subject Line ⌛Tick-Tock, Tick Tock ⌚ Our "Flash ④⑧ Hour Sale " has begun

14 The innovative subject lines that got users to open the email
The timer that accurately shows in real time how much time is left for the sale WHAT WE LIKE WHAT WE LIKE ABOUT THE CAMPAIGN

15 CAMPAIGN WON GOLD FOR THE BEST EMAIL MARKETING CAMPAIGN AT IAMAI’S 6TH INDIA DIGITAL AWARDS

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17 The biggest challenge of any marketer – subscriber disinterest and disengagement leading to dropping sales CHALLENGE Brand Online Travel Company Leverage on the upcoming Valentine’s day and plan innovative interactive campaign Engage with the audience differently in a fun way IDEA

18 Subject Line Calculate your Love %

19 Angelina Brad

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22 Increase in open rate by 30% and click rate by 60%
Best ever % of inquiries from of 40% compared to the usual 10-12% (Source: Client) RESULTS

23 Interactive elements (Love Test) gamify the email experience
Innovative content strategy that brings users’ attention to brand’s offering (travel packages) WHAT WE LIKE WHAT WE LIKE ABOUT THE CAMPAIGN

24 WINNER IN THE BEST USE OF CONTENT CATEGORY AT THE INTERNATIONAL EXPERIENCE COUNCIL (EEC) MARKETING PROGRAM AWARDS 2016

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26 In a market flooded with similar products, how can one effectively use marketing to draw investor interest to the company’s new NFO offering? CHALLENGE Brand Mutual Funds Company in India Taking a multi-channel ( SMS, Voice), personalized approach Combining with behavioral targeting IDEA

27 Multi channel work flow
z Z Z Day 1 about offer sent to customer Day 1 Customer doesn’t open the Day 2 sent again SMS reminder to all non openers Day 2 Customer opens the second Day 2 Voice call triggered to all openers Day 2 Customer well informed about the product and purchases online Multi channel work flow

28 RESULTS 162.69% higher response from investors
contributed to 25% of the total online sales (Source: Client) RESULTS Subject Line 1: UTI Focussed Equity Fund Series I (1100 days) - 30 Best Ideas to invest 2: Equity NFO closes on 27th Aug, an opportunity you shouldn't Miss!

29 Not to hard push sales but to educate and convince to get conversions
Testing and experimenting – Time optimization, A/B Testing WHAT WE LIKE WHAT WE LIKE ABOUT THE CAMPAIGN

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31 OTAs help hotels get ‘discovered’ but come at a cost
OTAs help hotels get ‘discovered’ but come at a cost. How can hotels maximize on direct website bookings using ? CHALLENGE Brand Fastest growing chain of business and leisure hotels Loyalty program to attract and retain guests Systematically planned marketing automation IDEA

32 Loyalty Discount Voucher Email 1 Voucher Reminder Email 2
OTA Booking Direct Booking Attract Retain Automation Segment Loyalty Discount Voucher 1 AUTOMATION WORK FLOW 30 days Redeemed voucher Check if still in segment Did not redeem voucher END Voucher Reminder 2 END

33 1000 reasons why you should book through lemontreehotels.com
Increase in engagement by % 93.75% decrease in acquisition cost (Source: Client) RESULTS Subject Line 1000 reasons why you should book through lemontreehotels.com

34 Could target each guest personally and uniquely (automated reminder 30 days after the first ) Integrating with offline (making the offer applicable for direct check-ins) amplified the campaign’s effectiveness WHAT WE LIKE WHAT WE LIKE ABOUT THE CAMPAIGN

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36 How do you drive action (read conversions) from someone who has less knowledge about your complex product? CHALLENGE Brand Life Insurance company in India Plan a highly targeted with real-time dynamic content that shows customized insurance quotes Add Click-to-call in to humanize the experience IDEA

37 RESULTS A 40% jump in sales conversions from this single campaign
Age personalization Click-to-Call Call-to-action Dynamic content A 40% jump in sales conversions from this single campaign Pre-calculated premium amount RESULTS Subject Line A very Happy Birthday [NAME] It’s your Birthday month! A piece of advice from Reliance Life.

38 WHAT WE LIKE Combines the reach of email with the power of human voice
Campaign sent during customer’s birthday week to drive maximum relevancy Successfully addressed the click and conversion gap WHAT WE LIKE WHAT WE LIKE ABOUT THE CAMPAIGN

39 FINALIST AT THE INTERNATIONAL MARKETING & TECH INNOVATION AWARDS IN MARKETING INNOVATION CATEGORY

40 Key Takeaways As Marketers relook at marketing, it’s combined with technology and tools that has dominated in 2015 Live content and gamification prove to be the best tactic to draw subscribers attention and engage with the brand Personalized automation where combines with other channels like SMS & Voice is the way forward to deliver a truly unified one-one experience to customers

41 & Q A

42 We will email the recording and slides to you soon 
Thank you for joining We will the recording and slides to you soon  Stay Connected


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