1. Current Issues in Sport
Media in Sport
Current Issues in Sport

2. Learning Outcomes
Be able to describe how different types of media affect a sport of your choice
Be able to explain how different types of media affect a sport of your choice

3. Roles of the Media
Sport has many types of media… Can you name some of them? TV
Internet
Newspapers (local and national press)
Magazines
Radio
News on TV
Billboards
There are 4 different roles of the media which are?

4. Roles
Informative
Entertainment
Educative
Advertising

5. The Informative Role
This is where the media gives live coverage, factual information and on radio and analysis of what happens in sport
Results, reports, rules and rule changes, team analysis of performers’ behaviour, highlights and comments feature in newspapers and magazines, and on the radio and TV

6. The Entertainment Role
This is where we read about the private lives of stars and watch televised sport for its drama, skill and intensity of emotion
Sport is central to the increasingly popular home entertainment industry

7. The Educative Role
Documentary programmes give the opportunity for greater understanding of global sport
In addition, the public can be educated about sporting skills, coaching techniques, contemporary sporting issues i.e. Drugs and developments in school and community sport
Ethics of fair play can be reinforced through comment and behaviour of role models

8. The Advertising Role
Sport is used either directly to advertise products such as crisps, beer and hair gel or indirectly through sponsorship
Companies sponsor individuals, teams, leagues and events to heighten corporate awareness
Preview programmes also promote events, in contrasts to the BBC, independent TV has always had to sell advertising in order to pay for itself

9. Positive Impacts of the Media on Sport
Career Opportunities for those who do well as a performer?
Coach
Umpire
Analyst
Scout

10. Positive Impacts of the Media on Sport
Sports people can make a lot of money due to sponsorship, prize money, advertisement etc.
Individual sponsorship meaning that more people become interested in the sport due to the company sponsoring the athlete i.e. Usain Bolt, Formula 1 – Red Bull etc.

11. Positive Impacts of the Media on Sport
Myths and stereotypes can be broken e.g. women can play cricket! England vs Australia in The Ashes
Due to the fact that women playing cricket is now being televised by the media more women wish to take part in Cricket

12. Positive Impacts of the Media on Sport
Lifelong involvement in physical activity increases e.g. different training methods everyday
Balanced healthy lifestyles e.g. eating healthy so people can maintain their active lifestyle for their sport

13. Positive Impacts of the Media on Sport
Standards have improved
Better coaches
Better facilities
Better players
All attract new players and people to take up the sport

14. Positive Impacts of the Media on Sport
Clear results e.g. 20/20 matches so the game doesn’t end in a draw and bowl outs to decide who the winner is
Television can show sports as a fair sport which is why many people are interested and/or become interested in it

15. Positive Impacts of the Media on Sport
Role Models due to athletes having positive impacts of others around them especially children causing them wanting to get involved in that sport

16. Positive Impacts of the Media on Sport
Money to go to sport through advertisement
The national lottery put money into some sports in order for it to undergo which is being televised through the media

17. Negative Impacts of the Media on Sport
Rules, timings, seasons, format and structure can be changed in a negative way due to the media controlling the sport
Myths and stereotypes can be forced if the coverage is poorly managed, or disproportionally in favour of one sport
Bright lights, intrusive cameras can put performers off

18. Negative Impacts of the Media on Sport
Pay per view when certain channels are
unavailable to watch people have to pay
for the channel in order to watch a certain
programme

19. Negative Impacts of the Media on Sport
Timeouts are encouraged in sport
so advert breaks can be shown
e.g. superbowl, a 30 second slot will
cost $4.5 million
111 million viewers in 2016