1. Viewing Trends Overview
Jan – Mar 2013
Viewing Trends Overview

2. Total Viewing Jan – Mar 2013
Irish adults aged 15+ watched TV for an average of 3 hours and 49 minutes each day in Jan – Mar 2013
3 minutes longer per day than they viewed during the same period last year
91% (3 hrs 29 mins) of this viewing was live with the other 9% (20mins per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Average Minutes Viewed Daily
Jan – Mar 2013 v Jan – Mar 2012
Housekeepers watched TV for an average of 4 hrs 29 mins every day
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Q1 Yoy
Jan – Mar 2013 v Jan – Mar 2012
Live TV viewing has remained stable across all demos. Time-shift viewing has increased.
It seems the more that’s on offer the more people watch without effecting live TV viewing
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland subscribing channels
Jan – Mar 2013
TAM Ireland subscribing channels reached 87% of adults each week and 90% of housekeepers with kids. 86% of ABC1 adults viewed our channels each week.
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Total Commercial Impacts
Jan – Mar 2013
Commercial impacts remained relatively stable for Jan-Mar
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Average Number of Commercial Spots seen per Day
Jan – Mar 2013
Audience
Average Number of Spots seen per Day
Individuals 4+ 40
Adults 15+ 43
Adults 15-24 30
Adults 15-34 33
Adults 25-44 36
Adults 45+ 54
Adults ABC1 31
Housekeepers 52
HK with Kids 42
Children 22
Source: TAM Ireland Ltd / Nielsen TAM
Based on ROI Commercial Channels, Consolidated, National

8. Top 10 Advertisers Jan – Mar 2013
Based on 30” sec 000s, Individuals 4+ 1
PROCTER & GAMBLE IRELAND 2
RECKITT BENCKISER 3
UNILEVER IRELAND 4
ROAD SAFETY AUTHORITY 5
BSKYB 6
LOREAL 7
UPC COMMUNICATIONS IRELAND LTD 8
KELLOGGS COMPANY OF IRELAND 9
MARS IRELAND 10
MCDONALDS RESTAURANT
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

9. Top Shows on TAM Ireland Subscribing Channels, Individuals 4+
Jan – Mar 2013
RTÉ One
Mrs Brown’s Boys
RTÉ One +1
RTÉ Two
RBS Six Nations - Ire v Eng
TV3
Coronation St. 3e
UEFA Europa League
TG4
GAA Beo
UTV
Coronation St
Channel 4
My Big Far Gypsy Valentine
Channel 4+1 E4
The Big Bang Theory
E4+1
Film: Alvin and the Chipmunks
Sky 1
Revolution
Sky News
Jeff Randall Live
Sky Sports 1
Live Ford Super Sunday
Sky sports 2
Republic of Ireland V Poland
Sky Sports News
Sky Sports News at Ten
Sky Living
Criminal Minds
Sky Living +1
The Love Machine: Love Bites
Sky Atlantic
The Following
Sky 2
Got to Dance
MTV
Geordie Shore
Nickelodeon
ICarly
Nick Jr
Peppa Pig
Comedy Central
Two and a Half Men
Comedy Central +1
Friends
Comedy Central Extra
Sex and the City
Discovery
Wheeler Dealers
E! Entertainment
Chasing the Saturdays
Universal
Law and Order Special Victims Unit
At the Races
Raceday Live
Dave
Storage Hunters
Gold
Only Fools and Horses
Setanta
Premier League 2012/13
Source: TAM Ireland Ltd / Nielsen TAM
Top Individual Programme by Channel, Individuals 4+, Consolidated, National