1. Dr. Robert Campbell Shannon School of Business Cape Breton Univeristy
Social Analytics
Dr. Robert Campbell
Shannon School of Business
Cape Breton Univeristy

2. Extended title
Exploring point-in-time public discourse surrounding topics of interest through social network analysis of social media: The case of social enterprise on Twitter

3. #socecon17

4. Method Social network analysis NodeXL Social media Questions
Who it talking (tweeting)?
What are they saying?
Who is listening?
How much dialog is taking place?

5. Unfiltered network topology

6. Network topology by cluster

7. Basic network metrics Nodes (vertices) 1781 Unique edges (links) 2745
Duplicate edges
Total edges
Self-loops
Clusters 261
Group
Group
Group
Group
Group

8. Twitter metrics Top 10 hashtags Locations Canada, USA, UK, Australia
socent 1696
impinv
startup
socialenterprise
socinn
innovation
impact
ess
socinv
entrepreneur
Locations
Canada, USA, UK, Australia
Bangladesh, India, Pakistan
Egypt, Kenya, Tanzania, South Africa, Morocco, Madagascar, Ghana, Togo, Nigeria
Belgium, France, Germany, Netherlands, Switzerland, Poland, Iceland, Croatia, Spain, Slovenia, Greece, Estonia
Mexico, Uruguay, Colombia, Ecuador, Nicaragua, Brazil
Malaysia, Philippines, UAE, Thailand, Korea, Lebanon, Vietnam

9. Semantic network