1. HelloData use case Mydata2016 Fedja Zdrnja

2. Background: Energy and data
Changing paradigm
Renewable energy production
Decentralized and uncontrollable
Energy usage
Solutions
Energy insight
Variable tariffs
Virtual power plants
Smart (micro) grids
Changing energy landcape
Decentral local unpredictable production
New appliences, new peaks
Stress on the existing grids  more/heavier cables in the ground, accompanied by huge expenditures of with the help of IT and communication create smart solutions.
Solutions for the changing paradigm
Local load-supply mangement (example smart grids)
New financial models (example VPP)
What these solutions have in common is that tha all operate on the basis of data, the more data (real time) there is the better these solutions can be implemented

3. Why HelloData Facilitate the energy transition
Lower the threshold for applications to enter this market
Public expenditures
Control and privacy
Facilitate 
Creating an open ecosystem where different actors can focus on their specialization and thatway creating a playground for experimenting and building systems that contribute to the energy transition. We do this by making one of the key components “data” available.
Verzwaring va het hudige energie net, if we keep going this way.
Freedom of choice and control
Standardisation and the independent exchange of energy data gives consumers autonomy and freedom to choose their own
energy services, smart appliances and apps.
Consumers decide:
which app or service to share their data with
which data flows to switch on or off
how often to share their data

4. HelloData at a glance HelloData platform Working principles
One API for all (energy) data, applicaions not bothered by hardware
All te relevant hardware kan connect to the platform
Customer at the centre, kopeling devices and managing the data acces authorizations supplied to the applications
The basis is layed down, we have at the moment approximetly 500 acive customers, and are ready to scale up

5. Challenges Smart appliances? Lock-in What's in it for me?
One more login
Value of data?
Customers!
Competition
Need to have vs nice to have
Applications:
How many customers with this specifiek data I can reacht through your platform?
If we invest in hardware, we don’t want that the competing application can have acces granted for the data
Need to have vs nice to have applications! Legislation.
Hardware:
Smart appliinces in n avarage house?
Hardware manufacturers are looking for a total (lock in) concept: own hardware delivring data to their aplication
Smart meter rollout in the netherland and in europe is something we are exiting about. All households with the same data type on the platform
Customer
Whats in it for me?
Data has no real value so why not give it away? My lockin solutions works, whats the problem
One more login? One more platform
Why would I care about who has acces to my data?