1. Future Trends and Professional Issues
HPR 322
Chapter 15

2. Change Turmoil or Opportunity for Innovation? Orientations to Change
Active vs. Passive
What is occurring? Vs. What might occur?
Reacting vs. Planning
Leader vs. Victim vs. Survivor
The future is not random. It is a reaction to the past

3. Living in an Era of Change
Most change-oriented periods in the history of mankind
Economically, Socially, Politically
Move from Centralization and Mass Production to emphasizing unique needs of individuals in a decentralized fashion

4. Perspectives on Change
Constant rather than an exception
Change is basic and substantive. New definitions of family, work, healthcare, male/female roles/relationships, diminishing resources, increasing toxic wastes, eroding social cements under increased stress
We must provide visionary leadership to meet challenges of the future

5. Information Era
Pre-civilized society -> agricultural revolution -> industrial revolution -> technological revolution (information era)
Paradigm shift to services that cater to individual needs based on values, tastes, behavior
Leisure experiences must be planned to meet changing needs

6. Shift to commercial recreation/leisure opportunities
Measuring the impact of the services in terms of economic and social factors
Leisure Service professionals must focus on marketing, entrepreneurship, calculated risk- taking, vision, knowledge of people and their behaviors

7. The market will sort out those who can meet human needs in the most efficient and effective manner
Must create new strategies to meet emerging leisure needs and conditions

8. Futuring Has been suggested as an art and a science
Develop ones ability to be both artist and scientist in preparing for the future
Not only projecting future trends and issues but directing the future by having a vision of a possible, realistic, attainable mission for the leisure service organization

9. Data-Based Strategies
Strategic Planning – Considers potential changes
Market Information System – Gathering information related to consumers in a systematic method on a regular basis
Short- and Long-Range Plans – 1-3 yrs and 10 years or longer

10. Artistic Strategies Intuitive and Creative – Transformational leaders
Formulating a clear vision of a desired future
Transforming that vision into reality
Change Making –
Thrive on novelty
Inspire others to clear vision
Promote decision making
Promote self-esteem through encouragement

11. Visionary Leadership –
Setting a new direction for an organization in times of chaos, turbulence, and uncertainty
Create a vision AND steps and methods to implement it
Vision empowers individuals with a sense of direction, purpose and desired state

12. Entrepreneurship – Innovation
Creation of new institutions, programs, services to meet societal needs
Intrepreneurship – When this is accomplished within an existing organization
Entrepreneurs are able to see things in bold new ways

13. Twelve Future Issues
Be prepared to serve an increasingly diverse population
Emphasize social purpose (benefits)
Achieve fuller public understanding of value of recreation, parks, leisure
Upgrade recreation and park facilities particularly in inner cities
Adopt benefits based mgmt approach

14. 6. Promote recreation’s identity as health-related 7
6. Promote recreation’s identity as health-related 7. Develop partnerships with environmental organizations 8. Employ marketing approaches to achieve fiscal self-sufficiency and gain public respect 9. Expand family-centered programs and agencies

15. 10. Promote higher values and ethical practices in youth sports competition 11. Strive for fuller mainstreaming of persons with disabilities into community recreation 12. Plan for long-term role of recreation and leisure in a job-scarce economy now and in the future