1. Marketing to Existing Clients
2007 Payroll Associates Users Group Meeting

2. Introductions Mike Lockard Hedy Kinney Scott Wilsea AmCheck
Payroll Ease
Scott Wilsea
PayCare

3. Revenue Potential

4. The Basics (Easy Money)
Check Signing
Check Stuffing
Direct Deposit
Custom Reports
New Hire Reporting
Third Party Checks
1099 Checks

5. P.A. Products ViewChoice Paychoice Online Paychoice Connection
Custom Report Writer
Employee Self Service
Quickbooks G/L
Hartford
EasyChoice Time & Attendance
EasyChoice H.R.
401k

6. Expand Your Service Offerings
Accruals
General Ledger Report
Workers Comp Reporting
Labor Allocation
Certified Payrolls
File Exports
Positive Pay
Service Bureau Checks
P.O.P.
Cafeteria Plan Admin
Background Checks
401k
IRA Management
HSA Administration
H.R. Services
Cobra Administration
Unemployment Mgt

7. Everyone Should Sell Conversions/Implementation Customer Service
Ask Questions
Recommend Solutions
Customer Service
Train on Additional Services
Listen to Clients
Prepare Scripts/Sell Sheets
Offer Rewards/Spiffs
Sales Rep Follow Up

8. Marketing Strategies Telemarketing Payroll Stuffers Email Marketing
Fax Blasts
ViewChoice Messaging
Online Employer Messaging
Web Offers
Free for a Month
Samples
Year-end Promotions
Surveys
Info Gathering (CPA)
Alliance Programs

9. Pricing Strategies Bundling Annual Increases Temporary Discounts
Setup Charges

10. Summary Everyone Should Be Selling
Be Flexible (You can even make money on Mac users)
Everything Has a Price
Clients Are Already Sold