1. Outsourcing Golf Course Website - Email-Marketing - E-commerce

2. Golf Industry Online Marketing Landscape
1995
2006
Internet?
28.8 Modems
25% of golf courses have Internet connection
5% have websites
No -marketing and eCommerce
Internet becoming marketing focal point
60% of courses have high speed connection
55% have websites
25% marketing
<10% eCommerce

3. 2006 and Beyond . . . Full scale shift to online marketing
Website becomes Marketing Hub
Opt-in -marketing growth continues
E-commerce explodes!

4. Professionally Outsourced
Websites
Client Based
Professionally Outsourced
Inferior Design
Outdated Technology
Difficult to update
No Hosting
No Stats Tracking
Lacks SEO Tools
No Customer Support
Professional Design
Utilizes latest website technology
Content Management System
Provides hosting
24-7 website tracking
Search Engine Tools
Customer Support

5. Turn your Website Visitors into Customers
Specials!
Coupons
News
Data Capture
Opt-in
Guestbook
Tee Times
eCommerce
Pro Shop
Gift Certificates
Hot Times
Online Events

6. Professionally Outsourced
E-Commerce
Client Based E-commerce
Professionally Outsourced
Limited by Design
Unsecured Form
Sent Via
No -marketing integration
Limited Tracking
Easy to Add and Manage Products
Secured Encrypted System
Automated Order Confirmation
Full Tracking Systems
Integrates With -Marketing
Reporting Features

7. E-commerce Gift Certificates, Lessons, Events
Sell gift cards, certificates, lessons, packages, clinics, memberships and pro shop items
Link from websites and -marketing e-newsletters
Data-Collection

8. Professionally Outsourced
-Marketing
Client Based -marketing
Professionally Outsourced
Limited in Number of s
ISP Prohibited
Text Only
No Database Management
No Stats Tracking
No Automated unsubscribe, bounced and duplicate systems
Complies with CANSPAM Act?
No Customer Support
Professionally Design E-Newsletter
Unlimited Number of s
Multi-Database Capable
Automated unsubscribe, bounced and duplicate systems
Tracks Number of Sends, Opens, Bounces website tracking
Complies with CANSPAM
Customer Support

9. Email-marketing Custom Header and Background Course Branding
Specials and eCommerce
Contests, News and Information
Use Photos
CAN SPAM
Physical Address
Unsubscribe

10. Industry Pricing Guidelines
Website Hosting: $50-$100
-Marketing: $125 - $300
E-Commerce: $75 - $200
Bundled Systems: $200 - $1000

11. End of Presentation
Thank you for your time
Cybergolf – Booth 4450