1. We’re coming to the aid of First Aid with
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2. What is CRYSTADERM?
CRYSTADERM® is a first aid antiseptic cream to treat and prevent infection in minor cuts, wounds, grazes and abrasions.
Active Ingredient: Hydrogen peroxide 1% w/w
Classification: Unscheduled (general sale) medicine
25g
First aid kit pack
15g
On-the-go size pack
15g
On-the-go size pack
Always read the label. Use only as directed. If symptoms persist, see your healthcare professional.

3. How does CRYSTADERM® work?
Hydrogen Peroxide is a well known antiseptic in liquid form, and is now, for the first time in Australia, available in a cream formulation.
The hydrogen peroxide, 1% w/w, in CRYSTADERM® First Aid Antiseptic Cream is a proven concentration to actively induce healing and prevent infection in cuts, wounds, grazes and abrasions.
Always read the label. Use only as directed. If symptoms persist, see your healthcare professional.

4. Product Features
The hydrogen peroxide 1% w/w in CRYSTADERM® is suspended in a white iridescent cream formulation.
Unlike Iodine based over-the-counter antiseptics CRYSTADERM® First Aid Antiseptic Cream:
Dries transparent
Won’t stain skin, hands and fabric
Dries fast
Vanishes as you apply.
Try CRYSTADERM®, a little goes a long way.
Always read the label. Use only as directed. If symptoms persist, see your healthcare professional.

5. Product Benefits
CRYSTADERM® provides strong protection from skin infection without the risk of antibiotic resistance.
CRYSTADERM® has broad-spectrum efficacy against viruses, bacteria, yeasts, and bacterial spores.
Proven effectiveness in clinical studies on both gram+ and gram– bacteria.
CRYSTADERM® is a pearly white cream that dries fast and vanishes as you apply.
Unlike iodine antiseptics, CRYSTADERM® won’t stain skin, hands and fabric.
Always read the label. Use only as directed. If symptoms persist, see your healthcare professional.

6. Product Benefits
CRYSTADERM® is well tolerated with very few side effects.
CRYSTADERM® is not known to dry surrounding skin
General use first aid cream indicated for cuts, grazes and abrasions.
Unique, the only Hydrogen Peroxide suspended in a cream formulation.
The only First Aid Cream made in Australia
Always read the label. Use only as directed. If symptoms persist, see your healthcare professional.

7. When to Recommend CRYSTADERM
CRYSTADERM® is a First Aid Antiseptic cream to help treat and prevent infection in minor cuts, wounds, grazes and abrasions.
CRYSTADERM® is a fantastic addition to the home, office, car, boat and camping first aid kits. Accidents happen, keep CRYSTADERM handy!
Cuts & Lacerations
Grazes & Abrasions
A cut refers to a wound where the skin has just separated, typically caused by a sharp object.
Grazes and abrasions are usually caused by a fall onto a hard surface when friction causes layers of skin to rub off, there is often little blood loss but can be painful because of the many nerve endings that are exposed.
Always read the label. Use only as directed. If symptoms persist, see your healthcare professional.

8. Selling Tips Recommend CRYSTADERM® with Confidence
With CRYSTADERM® you can offer your customers a first aid antiseptic cream without the risk of antibiotic resistance. An increasing issue with topical antibiotics.
Strong enough to fight both gram+ and gram- bacteria
Unique, the only Hydrogen Peroxide available in a cream
CRYSTADERM® dries fast and vanishes as it’s applied
CRYSTADERM® won’t stain skin, hands and clothing.
Always read the label. Use only as directed. If symptoms persist, see your healthcare professional.

9. Selling Tips Recommend CRYSTADERM® with Confidence
CRYSTADERM® is the number one selling first aid cream in NZ.
Only available in pharmacy in two pack sizes;
The 15g pack is a convenient pack size for on-the-go; keep it in your handbag, in the car or on the boat.
The 25g pack is essential in the family first aid kit.
Position the 15g and 25g packs-side-by side in the counter units for a tidy & appealing merchandising solution.
Sell alongside general first aid items such as plasters and bandages.
Always read the label. Use only as directed. If symptoms persist, see your healthcare professional.

10. Antiseptic Cream OTC Market Share
CRYSTADERM® is #1 in NZ
Antiseptic Cream OTC Market Share
IMS Dollar Sales to Year Ending Dec 2014
Always read the label. Use only as directed. If symptoms persist, see your healthcare professional.

11. CRYSTADERM® Proven Sales Drivers
TVC’s, Magazine and Online advertising.
(COMING SOON!)
Consumer advertising
Trade advertising
GP detailing and sampling
Trade promotions
GWP promotions
Sales uplifts of 300 – 400% when GWP is on promotion in New Zealand.
GWP First Aid Kits on promo at launch and again in Spring, 2016.
Always read the label. Use only as directed. If symptoms persist, see your healthcare professional.

12. GWP Promotions proven success in NZ category sales
Always read the label. Use only as directed. If symptoms persist, see your healthcare professional.

13. Safety Advice and Usage
The wound should be cleansed with water and a mild soap before applying CRYSTADERM®
CRYSTADERM® should be applied 2-3 times a day, or when needed, to the affected areas.
A dry film may appear on the skin after application; this can easily be washed off with water.
CRYSTADERM® First Aid Antiseptic Cream is for external use only
CRYSTADERM® should not be used in the presence of iodine, permanganate and any other strong oxidising agents.
CRYSTADERM® cream is generally well tolerated and not associated with any serious side effects.
A mild sensation of burning or stinging may be experienced for a short time after application. If prolonged irritation occurs discontinue use.
Always read the label. Use only as directed. If symptoms persist, see your healthcare professional.