1. "Follow the money" and supply chain integrity
"Follow the money" and supply chain integrity. EU Action Plan Communication from the Commission COM(2014)

2. 10 actions in 3 blocks A role for all actors along the IP-value chain
1. Communication & awareness campaigns
4. Assisting SMEs to enforce their rights: low value claims
2. Rightholders responsibility & integrity of supply chains
5. Assisting SMEs to enforce their rights: national financed schemes assisting SMEs
3. Follow the money: MoUs with payment, advertising and shipping industries
6. Consumers: Green Paper on chargeback systems
Public Authorities working together
7. Cooperation between national authorities: IP Enforcement Expert Group
8. Training programmes
9. Public procurement & IP: guide on best practice
Better monitoring and targeting of IP enforcement policy
10. Biennial report on the economic impact of EU's IP policy

3. Consulting other Institutions
The Council (Italian Presidency) – Council conclusions on IPR Enforcement
European Parliament JURI lead | IMCO (S&D in charge of the non-legislative opinion)
European Economic and Social Committee
Mr Almeida Freire (PT-I)

4. Follow the Money (Actions 3 and 6)
Detection and interruption of commercial scale IP-infringing activities
Reducing the profits/use of services by commercial scale IP infringers
Involvement of downstream intermediaries
wholesalers, retailers, advertisers, payment service providers, shippers

5. Follow the Money Role for Observatory:
Assess scale of problem: Economic assessment.
Assist in execution of future KPIs.
Assist in promotion of MoUs etc. once they are established.

6. Follow the money (Actions 3 and 6)
• Fact finding by Commission
2014
2015
Green Paper
Commission stakeholder dialogues for advertising & payment service providers
With Observatory - begin applying KPIs for on-line counterfeit MOU

7. ACTION 2
Launch a wide debate on applying due diligence in supply chains. Drawing on its outcome, develop a policy initiative in this field.
Green paper.

8. Integrity of supply chains
Role of Observatory:
Direct link to sectoral awareness raising actions
Fact finding/sectoral studies to determine weak links in supply chains
Workshops for particular sectors/training programmes

9. Integrity of supply chains (Action 2)
2014
2015
Workshop
Green paper
Start to develop EU wide due diligence scheme(s) to prevent risks of IP infringing behaviour
JRC technical report (overview standards and T&T technologies)

10. Conclusions
Facts and economic assessments from Observatory will be very important for success of these actions.
Observatory/OHIM : Key future role in measuring and reporting impacts of these initiatives.
Awareness raising in business to business area needs to be developed.

11. Further information

12. FURTHER INFORMATION: