1. Is SEO a 4 Letter Word? Brent Carnduff Advisor Web Marketing
@brentcarnduff
@advisor_search

2. Brent Carnduff – Advisor Web Marketing

3. Blogging background . . . AdvisorWebMarketing.com BrentCarnduff.com
Carnduff-Team.com
SteamFeed.com contributor
Search Engine Journal VIP Contributor

4. SEO is dead, long live SEO . . .
In our opinion, most search engine optimization (SEO) is bullshit. There are 3,000 computer science PhDs at Google trying to make each search relevant, and then there’s you trying to fool them. Who’s going to win? Tricking Google is futile. Instead, you should let Google do what it does best: find great content. So defy all the SEO witchcraft out there and focus on creating, curating, and sharing great content.

5. and phone calls . . .
"Dear _______.com, I visited your website and noticed that you are not listed in most of the major search engines and directories..."

6. According to recent research, Organic Search accounts for 73% of all traffic to service industry websites, while Social Media traffic accounts for only 5%. 
~ BrightEdge, 2014

7. Google’s story . . .

8. Measuring Organic Traffic: Google Analytics (12 months?)
Sign into GA > Acquisition > All Traffic > Channels >>>> Organic Search

9. Search Engines are Looking for . . .
Relevancy = Keywords/Local
Technical = User Friendly
Authority = Backlinks

10. 1. Relevancy: Keywords
Title Tag

11. 1. Relevancy: Keywords
Title Tag
Header

12. 1. Relevancy: Keywords
Title Tag
Header
Alt. Text

13. 1. Relevancy: Keywords
Title Tag
Header
Alt. Text
Content
Advisor SEO

14. SEO for Video
On your blog . . .
On YouTube . . .

15. 2. Technical SEO:
Google Speed Test Desk Top and Mobile Speed: m/speed/pagespeed/insights/
Mobile Friendly Test
Mobile Friendly:

16. HTTP: to HTTPS:

17. AMP: Accelerated Mobile Pages
Publishing format that allows mobile pages to load faster
SEO ranking factor
Custom Site: html > talk to your Programmer
WordPress: AMP Plugin >

18. 3. Authority: Content & Links
Freshness
Long-form Content
Blogs, Web Pages
SEO, Social Media
Internal Linking
Backlinks
Linking Challenges

19. Measuring Authority and Backlinks
Moz’s Open Site Explorer

20. Content Creation and SEO
Search: 4163
Organic: 2365 (57%)

21. The Duplicate Content Issue

22. Internal Linking: Building Silos
Create primary page for each subject
Link secondary pages to each other
Link secondary pages to primary page

23. Backlink Strategies: Create, unique, high quality content, regularly
Check for existing linkable assets (past articles, etc)
Get to know other bloggers – Triberr?
Link to other bloggers, let them know
Create linkable content – lists, awards, badges
Guest Post on related, high authority blogs (industry, community)
Sponsorships, Scholarships
HARO
Infographics
Check your competitors
Stolen content
News Jacking – David Meerman Scott

24. Link Exchanges Google: a link scheme is:
Buying or selling links (exchanging money, posts, goods or services for links
Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking
Large-scale article marketing or guest posting campaigns
Using automated programs or services to create links to your site

25. Linkable Content – Lists, Awards, Badges

26. Triberr.com Free blog sharing platform
Form, or join, like minded tribes
Financial Planning Tribe

27. Help a Reporter Out (HARO)

28. Infographics

29. Competition: Open Site Explorer

30. Skyscraper Technique – Brian Dean
Find popular content
Make it better
Long-form
Proactively promote

31. Questions? Brent Carnduff
Twitter: @BrentCarnduff
@Advisor_Search
LinkedIn:
Phone: