1. BUILDING BRIDGES
Impact Of Pace Of Change On The Gaming Industry

2. PLATINUM MEMBERS

3. PRINCIPLES OF GAMING POLICIES
GSA NAGRA 2014
Building Bridges
PRINCIPLES OF GAMING POLICIES
Ensure that all games are delivered fair and in a transparent manner
Protect minors and vulnerable persons from gambling
Ensure that gaming activities are free from crime, corruption and money laundering
Protect the public interest

4. PACE OF CHANGE IN OUR WORLD
GSA NAGRA 2014
Building Bridges
PACE OF CHANGE IN OUR WORLD
If I tell you 10 years from now my computer will work 10 times faster or has a 10 times larger memory. You accept that, its easy to understand.
But people tend to struggle with the notion that 10 years from now my computer will be 1024 X faster or have a 1024 X larger memory.
Technology Changes Exponentially!
Speed of adoption is significantly faster as population gets more tech savvy

5. IMPACT ON THE GAMING INDUSTRY
GSA GTS
MARCH 12, 2013
IMPACT ON THE GAMING INDUSTRY
Blurring the lines between Land-based and Internet gaming technology!
Gaming is moving to a personal device anywhere anytime
EGM’s always online, contain tablets or cell phones and using personal online wallets
Gaming is shifting from game centric to system centric to player centric

6. MOBILE GAMING MARKET
The massive growth of smart phones and tablets is one of the most important technology innovations in the online gaming industry in the last 5 years
By the end of 2014 there will be more than 1.75 Billion number of smartphones in use
By the end of 2014 there are more than 7.5 Billion mobile subscribers
Analysts predict an annual growth as high as 39%
Dec 2012: 28 year Londoner won $530,584 at William Hill property playing a game on his phone!
Source: Casino City Press

7. IMPACT ON POLICY DOMAIN - CHALLENGES
GSA NAGRA 2014
Building Bridges
IMPACT ON POLICY DOMAIN - CHALLENGES
Increased pressure to create policies and technical standards
Insufficient capacity for effective oversight
Technology is changing at an exponential rate
Resource restrictions: Time, Money and Expertise
How to effectively and efficiently supervise and control

8. IMPACT OF TECHNOLOGY CHANGE FOR REGULATORS
Regulators are challenged with crafting regulations on how to supervise and control this borderless and faceless new industry
Regulators have to adapt from chasing a paper trail to active real-time monitoring
Lack of standards forces custom interfaces for every system licensed
Rapidly fading technology distinction between land based and online
No longer land-based & internet gaming but online gaming
Multiple personal electronic wallets – Paypal, ApplePay…
Playing a Catch-up game – chasing the internet

9. STANDARDS HELP CREDIT CARD COMPANIES NOTICE IRREGULARITIES FIRST
GSA NAGRA 2014
Building Bridges
STANDARDS HELP CREDIT CARD COMPANIES NOTICE IRREGULARITIES FIRST
Banking companies know more about the user then your friend or spouse or anyone else.
Receive SMS within seconds when there is a questionable transaction
Free Text Msg: Citi Cards Fraud Dept. Did you attempt a charge at Airmalta in the amount of $ on 05-14? Yes, reply 1, No, reply 2. You may also call and enter pin To Opt-Out reply STOP.
Free Msg: Citi: Your account has your travel plans noted from: : :0 . If you did not request this contact us. Send STOP to Opt Out.
CC Companies Knows More About You Then Anyone Else!

10. REGULATOR BENEFITS OF CENTRAL MONITORING MESSAGING STANDARD
Improves the quality, accuracy and reliability of information as it enters, processed and then reported to regulators.
Enhances the breath and depth of information that can be included in analyses and reports on a routine basis with minimum to no added costs.
Helps you to pull time and costs out of the reporting process.
Allows sharing of information amongst regulators on a global level.
Enables the developed of tools to detect fraudulent activities in real-time, across multiple states or countries thereby significantly supporting the principles of gaming policies.
STANDARDS WILL HELP TO ACCURATLY COMPILE, REVIEW AND AUDIT & PROVIDE CONSUMER PROTECTION

11. FIVE PRIORITIES OF INNOVATION
Create a culture of openness
Build platforms for participation
Foster dialogue and continual improvement
Protect the public interest
Organize collective action in the industry

12. THE ROLE OF GSA Encourage collaboration between industry stakeholders
GSA NAGRA 2014
Building Bridges
THE ROLE OF GSA
Encourage collaboration between industry stakeholders
Support the creation of any standard that helps the industry
1600+ volunteers from 180+ companies have been working tirelessly together for more than 16 years to create a series of robust information messaging standards.
From the cleanup of SAS and the creation of G2S, S2S, GDS and GAT
To the creation of online gaming standards to:
Integrate 3rd party game services into iGaming platforms
Centrally monitor iGaming operations (start in 2015)
Interface external services to iGaming platforms
Integration iGaming platforms with land-based gaming operations
Canadians operator/regulators participate in GSA and contributed to the creation of the Informed Player Class to support RG issues
Also they have worked hard to collaborate with the committees to create the PUI standards
Birgitte Sand – collaboration is key

13. DID YOU KNOW? Over 192,000 EGMs Support GSA’s G2S
Over 145,000 EGMs Support GSA’s GAT Remote Compliance Verification
Over 1000 Systems Offer Some Level Of Support For GSA’s G2S
GSA Annual Meeting
November 17, 2010

14. GSA Annual Meeting
November 17, 2010
GLOBAL REACH
The Companies That Have 70% Of The Global Market Place Support GSA’s G2S!
While North America continues to evolve so does the rest of the world of gaming. Many of you in the room may not know the effects we are having on a global basis.
GSA has been involved in Australia for a while and in 2009 we held an awareness and training session to operators, regulators and GSA members
GSA spend time in Greece educating the local government about the standards we all created
We repeated this process in Austria and will continue to do this in Australia.
Canadian Provinces Stipulate GSA standards
Greece Stipulates GSA standards For 35,000 VLTs
ClubNSW, Australia, Identified G2S To Monitor 73,000 EGMs
GSA Standards Are Deployed in 76 Countries

15. BUILDING BRIDGES
Regulators to encourage the adoption of open communication standards
GSA offers support to regulators through collaboration
Get involved in GSA and help drive, set and review the standards
Let’s Build Bridges to keep the industry safe, productive and efficient
Regulators are the biggest beneficiaries of open industry agreed to data standards.

16. “Open Standards give you peace of mind”
NAGRA 2012
JUN 26, 2012
“Open Standards give you peace of mind”