1. A Case study on Technology Management.

2. Divya Sindhu Lekha Assistant Professor (Information Technology)
College of Engineering and Management Punnapra

3. Technology Management
“Set of management disciplines that allows organization to manage its technological fundamentals to create competitive advantage.”
“The integrated planning, design, optimization, operation and control of technological products, processes and services.”

4. Hewlett Packard
Stanford University classmates Bill Hewlett and Dave Packard founded HP in 1939.
The company's first product was an audio oscillator—an electronic test instrument used by sound engineers.
Technology Portfolio: Personal systems, Imaging & Printing, Technology solutions, Financial Services, HP Labs.
Over 1billion customers in 178 countries worldwide.
2009 Fortune 500 ranking: No. 9.

5. Concepts Technology Base Technology Cycle Technology Transfer
Technology Diffusion
Knowledge Mapping

6. Core Technological Assets
Technology Base
External Assets
Environment
Organization
Products & Services
Development Processes
Core Technological Assets
Complementary Assets
Organizational Assets

7. Organizational Assets
Technology Assets
Over 15,000 patents in the U.S. and over 25,000 patents worldwide.
Central research lab – HP Labs ($4million annually) – 40 yr old
Organizational Assets
Divisional Organization – BUs with clearly set customers and competition – high degree of autonomy
Complementary Assets
Global customer base.

8. Technology Cycle Justification Installation Need driven expectations
Promotion
Demolition

9. HP Deskjet D2545 printer 83% recycled materials
100% recyclable packaging
ENERGY STAR Certified
HP Photosmart D using recycled plastic.

10. Technology Transfer

11. Technology Transfer Office & Open Innovation Office.
119 Acquisitions
HP Software's leadership in Business Technology Optimization (BTO) by 2 acquisitions
Bristol Technology Inc. (Feb TransactionVision product monitors the performance and reliability of transactions)
Mercury Interactive (Nov 2006 – End to end management of real-time business transactions.)
Industry’s broadest portfolio of enterprise IT management software.

12. Technology Diffusion

13. HP plays Early Majority often.
Commoditize product for general purpose use.
Distribute via low cost.
Use competition based pricing to maximize market share.
Position products horizontally as global infrastructure.

14. Knowledge Map
Portrays a perspective of the players, sources, flows, constraints and sinks of knowledge within an organization.
A navigation aid to both explicit information and tacit knowledge, showing the importance and the relationships between knowledge stores and the dynamics.

15. Create Engagement Knowledge Map
KM Mission – To increase reuse of intellectual capital from engagements to
Increase win rate
Drive down sales and delivery cost
Increase engagement quality
Create Engagement Knowledge Map

16. Thank you.