1. Does offline media drive online response?

2. Online v Offline Response
Quote Genie
Completely new brand
Only appeared in 600,000 door drop mailpacks
New website
No legacy issues
Unique 0800 numbers to insurance companies
Web analytics set up
Indexed in Google and Yahoo

3. Measuring the Response
Quote Genie

4. The Results
Quote Genie

5. Conclusion
Offline media generate significant web traffic that existing brands find hard to measure
This pure test calculates that traffic to be as much as 40% of total response