1. My Marketing Mix For Michelle O’Connor’s Football Coaching Business

2. Production 1 Product Differentiation Name: ‘Tomorrow’s Legends’
Logo 2moro’s
egends
Slogan: Making today’s
go-getters into tomorrow’s hero’s

3. Production 2 Product Range - Soccer Product Life Cycle
- Gaelic
Product Life Cycle
- Research & Development
- Introduction

4. Price Importance of Pricing Link between Price and Supply and Demand
Pricing Policies - Competitive
- Cost Based
Changing Price to target Market Segment

5. Promotion
Sales
Promotion
Advertising
Public
Relations
Sponsorship

6. Sponsorship School Sports Days Youth Presentation Events
Club Football Pitches
Other Youth Events

7. Advertising Flyers/ Posters School Magazines/ Newsletters
Youth Club Newsletters
Website
Local and National Press
Specialist Football Magazines

8. Public Relations Raising Public Awareness Open Days/ events
Displays at arranged events

9. Sales Promotions
Discounts
Special Offers
Competitions
Free Samples

10. Place
Importance of Place
Appropriate Venues
Specialist Schools