1. Gifts in Wills & the Quest for Immortality
Adam Buckles
Global Legacy Specialist
Amnesty International
Gifts in Wills & the quest for immortality

2. Gifts in Wills & the quest for immortality
Why are they important?
Gifts in Wills & the quest for immortality

3. Gifts in Wills & the quest for immortality
What is a legacy?
Gifts in Wills & the quest for immortality

4. Gifts in Wills & the quest for immortality
What are they?
Gifts in Wills & the quest for immortality

5. Gifts in Wills & the quest for immortality

6. Gifts in Wills & the quest for immortality
What are they not?
Gifts in Wills & the quest for immortality

7. Gifts in Wills & the quest for immortality
It’s the little things
Gifts in Wills & the quest for immortality

8. Something to shout about
Gifts in Wills & the quest for immortality

9. Gifts in Wills & the quest for immortality
Culture
Gifts in Wills & the quest for immortality

10. Why do people leave them?
Gifts in Wills & the quest for immortality

11. Gifts in Wills & the quest for immortality
James 2015
Gifts in Wills & the quest for immortality

12. How do we get people to leave more?
Gifts in Wills & the quest for immortality

13. UK government’s Behavioural Insight Team along with Remember a charity
carried out some research in 2013
35% of the UK Public would consider leaving a
charitable gift in their Will
But only 7% of Wills in the UK contain a charitable bequest
Gifts in Wills & the quest for immortality

14. Gifts in Wills & the quest for immortality
The Challenge
What could be done to influence this behaviour for the better?
Gifts in Wills & the quest for immortality

15. Gifts in Wills & the quest for immortality
The Test
They worked with Co-Operative Legal Services who offer will writing services to the public
3 Subject groups with 1,000 people in each
Control: Customer not specifically asked to donate in their Will
Plain ask: “Would you like to leave any money to charity in your Will?”
Passion ask:
“Many of our customers like to leave money to charity in their will.
Are there any causes you are passionate about?”
Gifts in Wills & the quest for immortality

16. Proportion leaving a legacy gift
Sanders 2013
Gifts in Wills & the quest for immortality

17. Gifts in Wills & the quest for immortality
Average legacy gift
Control
Just ask
Passion ask
Sanders 2013
Gifts in Wills & the quest for immortality

18. Gifts in Wills & the quest for immortality

19. Gifts in Wills & the quest for immortality
The big question…
Gifts in Wills & the quest for immortality

20. Gifts in Wills & the quest for immortality
Relationships
Gifts in Wills & the quest for immortality

21. Gifts in Wills & the quest for immortality
Storytelling
Gifts in Wills & the quest for immortality

22. Gifts in Wills & the quest for immortality
Be the Hero
Gifts in Wills & the quest for immortality

23. Gifts in Wills & the quest for immortality
tactical
Gifts in Wills & the quest for immortality

24. Gifts in Wills & the quest for immortality
Thank you
Adam Buckles
Global Legacy Specialist
International Secretariat
adam.buckles78
Gifts in Wills & the quest for immortality