1. Hub City Farmers’ Market
More than just a market.

2. HCFM provides a comprehensive approach to food access by:
2 Farmers’ markets
Urban farm
Mobile market
Northside Harvest Park

3. HCFM Staff: 14 Board of Directors Jamie Gibson, SNAP Champion
Caroline Sexton,
Executive Director
Heather Raines,
Market Manager
Meg Whiteley,
Urban Farmer
14 Board of Directors

4. HCFM began accepting SNAP in 2009

5. More SNAP sales than the 2014 season = $14,560
SNAP Champion: My role at HCFM
60%
More SNAP sales than the 2014 season = $14,560

6. August 13, 2016: $11,433 SNAP swiped $8,840 SNAP matched
$20,273 Cumulative Total

7. How do we increase SNAP and Healthy Bucks participation?

8. SC District 4 Characteristics:
32,866 households receiving SNAP
23.1% at least one person over age 60
56.5% with children under age 18

9. Spartanburg County Characteristics (2014):
Almost 300,000 residents
15,215 households receiving SNAP
27.6% at least one person over age 60
57.2% with children under age 18

10. What’s the big picture?
SNAP Participation for July 2016: Spartanburg County
18,120 households
39,591 people
$4,776,858 ($56+ mil annually)

11. SNAP increase: barriers/challenges
Convenience
Perceived costs
Lack of information
Transportation
Unlike supermarkets
Item selection
Don’t know how to prepare
Exclusive market environment

12. SNAP increase: exclusive market environment
“...shoppers at markets are majority white, female, highly educated and affluent”
Exclusive nature “ignores structural barriers to access”

13. SNAP increase: strategies
Identify barriers
Provide transportation
POS incentives; SNAP- matching
Community outreach
Promoting awareness
Advertising
Community organizing
Community leaders/representatives
Targeted campaigns
Youth programs/volunteers

14. Cultural competency: why?
Avoid unnecessary biases
Clear identification of community and outreach partners
Improved participation rates
Mutual respect
Increased diversity
Agents of change
Increased level of trust
More than ½ of SNAP recipients are non-white:
33% African American
19% Hispanic
4% Other races
More effective in reaching potential clients

15. Successful strategies:
Research characteristics/find data
Trade publications
SNAP matching incentive program/Double SNAP Program
Healthy Bucks Program
Past SNAP recipients

16. Successful strategies:
Redirect recipients of other federally funded food programs
Food bank food drives
Word of mouth
Television/advertising
Community events (health fairs, etc.)

17. Successful strategies:
Community partnerships
Flyers
Speaking engagements
Tabling when requested
Inviting market environment

18. Unsuccessful strategies:
Targeted mailing to local area churches
WIC office
School districts

19. Recommendations: SNAP incentives; SNAP-matching! DSS partnership
Community partnerships
Listen to respondents
Adapt output

20. Recommendations: Cultural competency training
Professional development/research best practices
Self-examination
Improve market experience
Increase diversity within market establishment

21. Hub City Farmers’ Market
More than just a market.