1. Small Business Management, 18e
Longenecker/Petty/Palich/Hoy
Small Business Management, 18e
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2. Integrity and Ethics: Foundations for Success in Small Business
Chapter 2
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3. Learning Goals:
Define integrity and understand its importance to small businesses.
Explain how integrity applies to various stakeholder groups.
Identify some common challenges and benefits of maintaining integrity in small businesses.
Suggest practical approaches for building a business with integrity.
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4. Learning Goals (cont.):
Define social entrepreneurship and describe the influence the trend is having on small companies and startup opportunities.
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5. What is Integrity?
A general sense of honesty and reliability that is expressed in a strong commitment to doing the right thing, regardless of the circumstances.
Honesty, reliability, and fairness in business practices
An essential element of successful business relationships
Is as much about what to do as it is who to be.
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6. 2.1 Frequently Observed Forms of Workplace Misconduct
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7. 2.2 Four Types of Responsibilities for Small Businesses
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8. “Big Three” Primary Stakeholders— Owners, Customers, and Employees
Promoting the Owners’ Interests
Caring about Customers
Managerial Integrity
Valuing Employees
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9. Social Responsibility and Small Business
The firm’s ethical obligations as a good citizen to its community.
Regarded as the price of freedom to operate in a free economic system.
Frequently takes the form of personal contributions, volunteerism, and the contribution of services by the firm and its employees.
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

10. Social Responsibility and Small Business
The firm’s ethical obligations as a good citizen to its community.
Regarded as the price of freedom to operate in a free economic system.
Frequently takes the form of personal contributions, volunteerism, and the contribution of services by the firm and its employees.
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

11. Social Responsibility and Small Business
Environmental Protection
Obligations to Stakeholders
Consumerism
Social Responsibilities of Small Firms
Contributions to Community Organizations
Support of Education
Response to Community Needs
Compliance with Government Regulations
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12. The Challenges and Benefits of Acting with Integrity
Small Companies and the Legitimacy Lie
Limited resources tempt small firms to misrepresent facts and cut ethical corners if an issue affects profits.
PRO Levers: products, representatives, organization
The Integrity Edge
Exhibiting integrity in business may actually boost a firm’s performance.
Greatest benefit is the trust it generates.
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

13. Integrity and the Internet
Integrity and the Online World
Risks of buying and selling on the Internet
Maintenance of personal privacy
“Cookies” to profile customers’ usage of the Web
Monitoring employees’ and Internet access
Protection of Intellectual Property Rights
Misappropriation of content providers’ original intellectual creations, including inventions, literary creations, and works of art, that are protected by patents or copyrights
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

14. Integrity and the Doing Business Abroad
Human Rights and the Abuse of Workers
Illegal immigrants and forced labor
Outsourcing into “cheap” labor markets
Bribery versus customary local practices
Application of the U.S. Foreign Corrupt Practices Act
Ethical Imperialism
The belief that the ethical standards of one’s own country are superior and can be applied universally.
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15. Integrity and the Doing Business Abroad (cont.)
Ethical Relativism
The belief that ethical standards are subject to local interpretation and application.
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16. Trust and the Integrity Edge
Improved financial performance
Enhanced brand image and reputation
Increased sales and customer loyalty
Benefits of Ethical Business Practices
Improved productivity and quality
Better recruitment and reduced turnover
Fewer regulatory inspections and less paperwork
Improved access to capital
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17. Building a Business with Integrity
The Foundations of Integrity
Underlying values: unarticulated ethical beliefs that provide a foundation for ethical behavior in a firm.
Are based on personal views of the universe and mankind.
Strongly held views can lead to tough choices.
Ethics of the firm affect how outsiders view the firm and their decisions about the firm.
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

18. Building a Business with Integrity (cont.)
Leading with Integrity
Owner/leaders and their ethics have more direct and pronounced effects in small firms.
Owner/leaders can insist that ethical principles be followed by employees.
An Ethical Organizational Culture
Building an ethical culture requires:
Full commitment to ethical conduct by the firm
Strong, ethical managerial leadership
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19. Building a Business with Integrity (cont.)
Code of Ethics
Firm’s official standards of employee behavior
The foundation for ethical conduct by employees
Clarifies the rules and gives guidance to employees
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20. Better Business Bureaus (BBB)
A BBB encourages ethical practices by:
Providing consumers with free information to help them make informed decisions when dealing with a company.
Creating an incentive for businesses to adhere to proper business practices and earnestly address customer complaints.
Resolving questions or disputes concerning purchases through mediation or arbitration.
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

21. The Ethical Decision-Making Process1 2
Define the problem 3
Identify alternative solutions to the problem 4
Evaluate the identified alternatives 5
Make the decision 6
Implement the decision.
Evaluate the decision.
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22. Is This Decision Ethical?
Questions to Ask:
Is it the truth?
Is it fair to all concerned?
Will it build goodwill and better friendships?
Will it be beneficial to all concerned?
Follow the Golden Rule
“Treat others as you would want to be treated.”
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23. Small Business and the Natural Environment
Sustainable Small Business
A profitable company that responds to customers’ needs while showing reasonable concern for the environment.
Environmentalism
Is the effort to protect and preserve the environment.
Can result in regulations that adversely affect some small firms and create opportunities for others
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24. Small Business and the Natural Environment (cont.)
Environmentalism (cont.)
Promotes win-win eco-friendly business practices that reduce costs and save energy.
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25. Green Opportunities for Small Business
Save the planet
Hold down costs
Goals for Sustainable Business Practices
Attract customers
Create shareholder value
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26. code of ethics environmentalism ethical imperialism ethical relativism integrity intellectual property social responsibilities stakeholders sustainable small business underlying values
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.