1. Music Chennels of VIMN’s in Central & Eastern Europe Presented by: Bartosz Witak VP, GM CEE and Israel Brand & Music Conference Budapest, May 30th, 2012

2. Video killed the radio star
1981
Video killed the radio star
(The Buggles)

3. 12 No. of countries in our CEE region
(Albania, Bosnia & Her’na, Bulgaria, Croatia, Czech, Hungary, Macedonia,
Montenegro, Romania, Serbia, Slovakia, Slovenia)
* For sake of this presentation Kosovo and Moldova are not included

4. 78M Population of 12 countries (22.0M in Romania, 0.6M in Montenegro)
* All data based on in-house analyses of VIMN

5. 500k+ cities in our CEE region7
500k+ cities in our CEE region
* All data based on in-house analyses of VIMN

6. 63 100k-500k cities in our CEE region
(24 in Romania, 1 in Slovenia, Montenegro and Macedonia)
* All data based on in-house analyses of VIMN

7. (6.9M in Romania, 0.2M in Montenegro)
TV HHs in our CEE region
(6.9M in Romania, 0.2M in Montenegro)
* All data based on in-house analyses of VIMN

8. 17.5M Pay TV HHs in our CEE region
(5.9M in Romania, 0.1M in Montenegro)
* All data based on in-house analyses of VIMN

9. Affiliate market of our CEE region
* All data based on in-house analyses of VIMN

10. TV adv market of our CEE region
$1.5B+
TV adv market of our CEE region
* All data based on in-house analyses of VIMN

11. 26.4% Avg b’band penetr’n in our CEE reg
(60% in Slovenia and 2% in Albania)
* All data based on in-house analyses of VIMN

12. 118% Avg mobile penetr’n in our CEE reg
(130%+ in Bulgaria and 71% in Bosnia & Her’na)
* All data based on in-house analyses of VIMN

13. Channels of VIMN in CEE reg16
Hungary
Czech
Romania
Adria
Rocks
Hits
Dance
Live HD
Music
Classic
Channels of VIMN in CEE reg
(11 of 16 in Romania)
Junior
Hungary HD
Hungary

14. 15 20 17 9 25+ Hungary Bulgaria Romania Czech & Slovak Adria
* All data based on in-house analyses of VIMN

15. Music & Youth E’tainment market in CEE
Crowded, Local
& Free
Music & Youth E’tainment market in CEE

16. Hungarian Teens A bit on results of MTV Trend Research
* All data based on in-house analyses of VIMN

17. Local
Millennials
* All data based on in-house analyses of VIMN

18. Spontaneous Awareness of Music Channels
VIVA and MTV represent „the music channel pack” for almost everyone.
MTV is still perceived as an important music channel by the consumers.
* All data based on in-house analyses of VIMN

19. Background Activities (among 15-24)
Surfing on the Internet while watching television or using mobile devices for the same purpose (due to the higher penetration of smartphones in that cluster) is outstanding among the younger generation.
* All data based on in-house analyses of VIMN

20. Watch Alone or Together (among 15-24)
The young generation watches alone: mostly video clips, adult shows and cartoons...
Watch Alone or Together
(among 15-24)
while reality shows, series and movies with their peers.
* All data based on in-house analyses of VIMN

21. Reality Shows: What’s Interesting There and to What Extend (15-24)?
scale, where:
* 1.0: the least important
* 5.0: the most important
Funny secenes and all kind of emotions seem to be the key to success.
For males, sexuality plays a great role, while fashion: for female viewers.
Among the all viewers of MTV, love has an outstanding importance.
* All data based on in-house analyses of VIMN

22. Before...
...what ‘young at heart’ perceived as the coolest content ever...

23. ...and Now
...responding to needs of those, who are young in age (!)

24. So…
Nothing can kill the video starz (!)

25. Thank You