1. As Church Coommunicator
Your Role
As Church Coommunicator
Leon Wellington
DIRECTOR, COMMUNICATION DEPARTMENT
INTER-AMERICAN DIVISION
Miami, Florida

2. Definition
Communication is the exchange of messages between two or more persons to achieve understanding of each other´s perception, ideas and experiences.

3. Motive
What prompts communication is our desire for someone else to know, what we know, to value what we value, to feel what we feel and to decide what we decide. It is a transfer of information; feelings, values etc.
One or all of these points may be associated with one message.

4. Church Communication
Segment of the communication process that focuses on message transmission to and from the church community; and the community it serves.

5. Church Communication
Religion is changing and so are the means & speed of communication.People’s attitude to religion inside and outside church is changing.Communication technology has collapsed time, space and distance.
Communicating religion in 21st Century is no easy matter. We can send IM by text, ; voice connect by voip as voxer, Vonage,Whistle, Viber, Skype. On the www. Through satellite telecommunications we can have instant access to images and news releases from around the world. We can sit in our living rooms and watch a war in progress!! We can read today’s news from any city we choose in the world.

6. YOUR ROLE
Know Your mission! Know Your ChurchKnow Your Departmental FunctionsPromote Church Programs & MinistriesParticipate in Crisis Management
This will help you to focus the message regardless of the means of transmission.

7. KNOW YOUR MISSION
Building
Bridges of Hope
Central theme of the Bible

8. WE ARE FACILITATORS
As communication practitioners, you are expected to be facilitators of the process of information sharing in the church.
The Communication department functions differently than any other department of the church. The objective of the Communication department is to facilitate the church in making the greatest impact in the community. To be most efficient in the use of resources. It serves all departments.

9. WE ARE FACILITATORS
The Communication department functions differently than any other department of the church. The objective of the Communication department is to facilitate the church in making the greatest impact in the community. To be most efficient in the use of resources. It serves all departments.
Communication is the total church at work in witnessing.

10. KNOW YOUR FUNCTIONS Understand how your church Functions
Identify, monitor, engage the channels thru which the church communicates its message.
Every organization has its own dynamics that drives it. The communicator must know the areas of sensitivity, weakness, strengths and areas of vulnerability. This knowledge will facilitate greater effectivity and better crafting of the message to be shared,

11. KNOW YOUR FUNCTIONS
Member of all media & public relations boards/committees
Face of the Church in the community
Eyes & Ears of the Church
Internal Public
External Public

12. KNOW YOUR FUNCTIONS
Message to both publics may be the same, but “package” different
Interpret publics’ attitude to church
Interpret Church’s actions & interests to the community

13. KNOW YOUR FUNCTIONS Unlike other departments
Involved with serves all departments.
Works closely with administration
Administration : Recommends communication strategy for best results, and best returns on investment, and greatest impact

14. KNOW YOUR FUNCTIONS
Promotes use of all communication tools & technology in message transmission
Administration : Recommends communication strategy for best results, and best returns on investment, and greatest impact

15. KNOW YOUR FUNCTIONS Gather and disseminate news on a timely basis
Manage & enhance public relations
Editorial responsibility for church publications, bulletins, information releases, etc;

16. KNOW YOUR FUNCTIONS Manage church website
Net Adventist platform in Inter America. Website available to every church
Use free spots available on Radio, TV, Newspapers etc. Write articles

17. KNOW YOUR FUNCTIONS
Giving guidance to local pastors and laypersons involved in broadcasting and in the production of broadcast materials.Engage community news organizations
Net Adventist platform in Inter America. Website available to every church
Use free spots available on Radio, TV, Newspapers etc. Write articles

18. PROMOTOR Church programs & Ministries
Use of new technology in churches
New IAD Communication System
Church TV channels and Satellite events
Vision One Million - March 31, 2012
Propoer use of Corporate Identity Logo

19. PROMOTOR GOOD MEDIA RELATIONS
In order to increase coverage about your faith community, develop personal relationships with media staff that cover religious activities.
Know their production schedules
Photos
Press Kit.

20. KNOW YOUR FUNCTIONS
You may become the “expert” the reporter turns to for particular faith- based issues. Help leaders in your organization understand how to handle questions from the media.

21. CRISIS MANAGEMENT
Encourage your organization to develop a crisis management plan
Crisis management team
Develop crisis management protocol

22. Training program for directors is vital
GAIN – Hong Kong – May 23-27, 2012
SAC – Albuquerque,NM. Oct.17-20, 2012

23. TRAINING CommSummit – November 26-28, 2012 Communication Directors
Media Center,Radio/TV Station Managers
Private practicioners/web evangelism

24. TRAINING
Seminars for Administrators, Union, Institutions and field directors
Conference Seminars for church directors
Involve local media practitioners
Attend local media events

25. TRAINING Certification Program for Directors
Improve professionalism & Skill level
Better equipped for departmental functions

26. STRATEGY
While the communication strategy remains the same, to fulfill the mission of the church will require new mind sets on the part of leadership and membership.

27. CONTEMPORARY RELEVANCE
The biblical message and values of Adventism, in order to be compelling today must be presented with contemporary relevance in order to reach a postmodern society.

28. flickr.com/photos/interamerica
LINKS
iadmedia.interamerica.org
netadventist.interamerica.org
twitter.com/iadmedia
flickr.com/photos/interamerica

29. THANK YOU WellingtonLe@interamerica.org Pastor Leon Wellington
twitter.com/LeonWellington

30. Slide 4 CHURCH COMMUNICATION: Creation Swap @Jason Rupert
Slide 7 MISSION: Creation Patterson
Slide 14: Headphones Heidi Alldis
Slides 17, 23: Abel Márquez
All others: Inter-American Division Photo Album
Photo Credits