1. MySQL: Scalability for Next-Generation Web Applications
FastStart Guide for Partners
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December 2014
Oracle Confidential – Restricted

2. MySQL: Scalability for Next-Generation Web Applications
FastStart Guide for Partners
November 2014
Oracle Confidential – Restricted

3. Pain Points and Opportunities
Campaign Theme: MySQL: Scalability for Next-Generation Web Applications
Your Opportunities with MySQL
MySQL is a low cost, high performance and availability OS database solution for today’s most demanding Web applications
Demand for MySQL is strong and growing, with 15 million active installations worldwide
You can also establish a revenue annuity stream from MySQL subscription sales
Start a resell engagement without OPN administrative fees or a relationship with Oracle – upgrade later if you want to
Access support via Oracle Remarketer Authorized VADs for training and sales enablement
Already an OPN partner selling Oracle Database? No problem. MySQL is often complementary to Oracle Database deployments – in fact, an estimated 74% of companies running Oracle database also run MySQL. It’s the second most popular database after Oracle
Ideal for:
Adding scalability and security to larger enterprise deployments
MySQL Enterprise Edition is used by some of the world’s busiest websites – Twitter, Facebook, YouTube, Yahoo!, PayPal, eBay and thousands more
Combining high availability with ease of management
MySQL Workbench and a rich set of management tools help customers optimize performance, ensure availability, and provide great user experience
Target Profile:
Companies in any industry, including IT service providers and ISVs
Roles:
CIOs
Database administrators
Developers
Engineering management at ISVs / IT service providers
This is a sample Table slide, ideal for comparing data by year, product, revenues, etc. To Edit this Table, follow the steps below (this applies to all slides in this template that contain tables):
To Change Text in Table: Select text in table. Begin typing desired text. To move from one cell to another, press Tab.
To Change Font Color/Size: Select text, right-click and adjust the font setting on the Mini toolbar. Select desired attributes to change: font, size, boldness, color, etc. Note: many of the same commands can also be accessed from the Font group of the Home tab.
To Insert or Delete Rows in Table: To delete a row place cursor in a cell of the row, right-click for a pop up menu, select Delete Row. To Insert a row, place cursor in the row you want to place a row before, right-click for a pop up menu, select Insert and make a selection from the submenu. You can also use the Insert and Delete Rows and Columns tools on the Table Tools Layout tab to perform these actions.
To Insert or Delete Columns in Table: To delete a column, place cursor above the column (you will see a solid downward pointing arrow) click to select the column, right-click on the selected column, chose Delete Column from the pop up menu. To insert a column, place cursor above the column you wish to insert the new column before (you will see a solid downward pointing arrow) click to select the column, right-click for a pop up menu, select Insert and make a selection from the submenu. You can also use the Insert and Delete Rows and Columns tools on the Table Tools Layout tab to perform these actions.
To Highlight a Cell, Column or Row (for emphasis): Click to select an individual cell or click and drag through the desired column(s) or row(s). From the Table Tools Design tab, select the Shading button and select a desired fill color. (Note: It is best to use white text over dark backgrounds and black or dark gray text over light backgrounds.) While a table is selected, other formatting options are available on the Table Tools Design and Layout tabs.
Oracle Confidential – Restricted

4. Pain Points and Opportunities
Campaign Theme: MySQL: Scalability for Next-Generation Web Applications
Customer Pain Points
Business Pains
Ensuring scalability for very high-traffic websites
Cost of integration and maintenance of applications based on proprietary databases
Maintaining always-on availability and excellent performance to ensure user/customer satisfaction
Technical Pains
Database scaling to meet demanding workloads
Integrating business-critical database with other enterprise applications and existing infrastructure
High TCO of database-driven applications due to lack of flexibility and control
This is a sample Table slide, ideal for comparing data by year, product, revenues, etc. To Edit this Table, follow the steps below (this applies to all slides in this template that contain tables):
To Change Text in Table: Select text in table. Begin typing desired text. To move from one cell to another, press Tab.
To Change Font Color/Size: Select text, right-click and adjust the font setting on the Mini toolbar. Select desired attributes to change: font, size, boldness, color, etc. Note: many of the same commands can also be accessed from the Font group of the Home tab.
To Insert or Delete Rows in Table: To delete a row place cursor in a cell of the row, right-click for a pop up menu, select Delete Row. To Insert a row, place cursor in the row you want to place a row before, right-click for a pop up menu, select Insert and make a selection from the submenu. You can also use the Insert and Delete Rows and Columns tools on the Table Tools Layout tab to perform these actions.
To Insert or Delete Columns in Table: To delete a column, place cursor above the column (you will see a solid downward pointing arrow) click to select the column, right-click on the selected column, chose Delete Column from the pop up menu. To insert a column, place cursor above the column you wish to insert the new column before (you will see a solid downward pointing arrow) click to select the column, right-click for a pop up menu, select Insert and make a selection from the submenu. You can also use the Insert and Delete Rows and Columns tools on the Table Tools Layout tab to perform these actions.
To Highlight a Cell, Column or Row (for emphasis): Click to select an individual cell or click and drag through the desired column(s) or row(s). From the Table Tools Design tab, select the Shading button and select a desired fill color. (Note: It is best to use white text over dark backgrounds and black or dark gray text over light backgrounds.) While a table is selected, other formatting options are available on the Table Tools Design and Layout tabs.
Oracle Confidential – Restricted

5. MySQL
Key Messaging
MySQL, the world’s most popular open-source database, is used by Google, Yahoo!, Facebook, Wikipedia and millions more to save time and money powering their high-volume web sites and business-critical systems – there are 15 million active installations worldwide
MySQL offers unbeatable scalability and flexibility with support for all flavors of Linux, UNIX, and Windows.
MySQL is proven – it’s used by 9 out of the world’s top 10 web properties
MySQL reduces the cost, time and resource allocation needed for database-driven applications
ISVs can cut the cost of developing their applications and shorten time to market by embedding MySQL in them
MySQL offers proven and exceptional performance on commodity hardware
MySQL provides very high availability and reliability with master/slave replication and specialized cluster servers offering instant failover
MySQL provides unparalleled flexibility with support for multiple platforms and programming languages
MySQL is the #1 development platform and the #2 deployment platform for Windows ISVs and OEMs with a wealth of tools and performance enhancements for Windows deployments
MySQL includes multiple features for ensuring security, data protection and compliance
Resources:
MySQL dedicated website:
MySQL white papers:
MySQL Enterprise Edition Product Guide:
MySQL datasheet:
This is a sample Table slide, ideal for comparing data by year, product, revenues, etc. To Edit this Table, follow the steps below (this applies to all slides in this template that contain tables):
To Change Text in Table: Select text in table. Begin typing desired text. To move from one cell to another, press Tab.
To Change Font Color/Size: Select text, right-click and adjust the font setting on the Mini toolbar. Select desired attributes to change: font, size, boldness, color, etc. Note: many of the same commands can also be accessed from the Font group of the Home tab.
To Insert or Delete Rows in Table: To delete a row place cursor in a cell of the row, right-click for a pop up menu, select Delete Row. To Insert a row, place cursor in the row you want to place a row before, right-click for a pop up menu, select Insert and make a selection from the submenu. You can also use the Insert and Delete Rows and Columns tools on the Table Tools Layout tab to perform these actions.
To Insert or Delete Columns in Table: To delete a column, place cursor above the column (you will see a solid downward pointing arrow) click to select the column, right-click on the selected column, chose Delete Column from the pop up menu. To insert a column, place cursor above the column you wish to insert the new column before (you will see a solid downward pointing arrow) click to select the column, right-click for a pop up menu, select Insert and make a selection from the submenu. You can also use the Insert and Delete Rows and Columns tools on the Table Tools Layout tab to perform these actions.
To Highlight a Cell, Column or Row (for emphasis): Click to select an individual cell or click and drag through the desired column(s) or row(s). From the Table Tools Design tab, select the Shading button and select a desired fill color. (Note: It is best to use white text over dark backgrounds and black or dark gray text over light backgrounds.) While a table is selected, other formatting options are available on the Table Tools Design and Layout tabs.
Oracle Confidential – Restricted

6. Your Next Steps – Start generating new business today!
Send out a mailing using the suggested text below to your prospects.
Subject Line: MySQL: scalability with no compromises!
Headline: 5 of the 5 Top Websites Are Powered by MySQL
Body copy:
When your business depends on the web, you need to be sure that your underlying database won’t let you down. Whether you’re a hot new startup or a global corporation, MySQL has the power and scalability to give you maximum uptime and grow with you. Twitter, Facebook, YouTube, Yahoo!, PayPal, eBay and thousands more of the world’s busiest websites rely on it every day. In terms of price, performance, reliability and scalability, there’s simply no competition. As a certified Oracle partner, we can help you choose the right MySQL variant for your organization. Contact us today!
<Alternatively: insert link to a landing page on your website to download a datasheet, white paper etc.>
Implement these copy blocks into various channels to generate interest with your prospects (1/2)
Headline: MySQL: scalability with no compromises!
50 words: Whether you’re a new startup or a global corporation, database downtime can mean revenue loss. No wonder Twitter, Facebook, eBay and millions more of the world’s busiest websites rely on MySQL. It scales to your needs – and it’s so cost-effective too! MySQL: your best choice for web and cloud applications.
100 words: Whether you’re a hot new startup or a global corporation, database downtime can mean revenue loss. Critical web and cloud applications depend on the performance and scalability of the underlying database. So it’s no wonder Twitter, Facebook, eBay and millions more of the world’s busiest websites rely on MySQL. It scales to your needs – and it’s so cost-effective too! With proven performance and reliability, MySQL supports every application development need, whichever environment and language you use. Plus: it includes a rich set of tools that make it easy to manage. MySQL: your best choice for high-availability web and cloud applications.
This is a sample Table slide, ideal for comparing data by year, product, revenues, etc. To Edit this Table, follow the steps below (this applies to all slides in this template that contain tables):
To Change Text in Table: Select text in table. Begin typing desired text. To move from one cell to another, press Tab.
To Change Font Color/Size: Select text, right-click and adjust the font setting on the Mini toolbar. Select desired attributes to change: font, size, boldness, color, etc. Note: many of the same commands can also be accessed from the Font group of the Home tab.
To Insert or Delete Rows in Table: To delete a row place cursor in a cell of the row, right-click for a pop up menu, select Delete Row. To Insert a row, place cursor in the row you want to place a row before, right-click for a pop up menu, select Insert and make a selection from the submenu. You can also use the Insert and Delete Rows and Columns tools on the Table Tools Layout tab to perform these actions.
To Insert or Delete Columns in Table: To delete a column, place cursor above the column (you will see a solid downward pointing arrow) click to select the column, right-click on the selected column, chose Delete Column from the pop up menu. To insert a column, place cursor above the column you wish to insert the new column before (you will see a solid downward pointing arrow) click to select the column, right-click for a pop up menu, select Insert and make a selection from the submenu. You can also use the Insert and Delete Rows and Columns tools on the Table Tools Layout tab to perform these actions.
To Highlight a Cell, Column or Row (for emphasis): Click to select an individual cell or click and drag through the desired column(s) or row(s). From the Table Tools Design tab, select the Shading button and select a desired fill color. (Note: It is best to use white text over dark backgrounds and black or dark gray text over light backgrounds.) While a table is selected, other formatting options are available on the Table Tools Design and Layout tabs.
Oracle Confidential – Restricted

7. Your Next Steps – Start generating new business today!
Implement these copy blocks into various channels to generate interest with your prospects (2/2)
250 words: Whether you’re a hot new startup or a global corporation, database downtime can mean revenue loss. Critical web and cloud applications depend on the performance and scalability of the underlying database. MySQL is the de facto standard for Twitter, Facebook, eBay and millions more of the busiest websites – because of its proven performance and reliability. The same strengths apply to data warehousing, where MySQL scales up into the terabyte range for single servers or scale-out architectures.
MySQL scales to your needs – big or small. And it’s so cost-effective too! It supports every application development requirement, whichever environment and language you use. Plus: it includes a rich set of tools that continually monitor performance and make it easy to manage.
Whether your application is a high-speed transactional processing system or a high-volume web site that services a billion queries a day, MySQL meets the most demanding performance requirements. And it’s certified for use with many Oracle applications too. With support for all flavors of Linux, UNIX, and Windows, as well as a multitude of development environments, MySQL offers the flexibility and versatility you need.
MySQL provides high availability and reliability with master/slave replication and specialized cluster servers offering instant failover. By migrating database-driven applications to MySQL, or using it for new projects, you can realize huge cost savings. With MySQL scalability and low-cost hardware, your applications achieve far better performance at a much lower cost than for proprietary software.
MySQL: your best choice for high-availability web and cloud applications.   
300 words: Whether you’re a hot new startup or a global corporation, database downtime can mean revenue loss. Critical web and cloud applications depend on the performance and scalability of the underlying database. MySQL is the de facto standard for Twitter, Facebook, eBay and millions more of the busiest websites – because of its proven performance and reliability. The same strengths apply to data warehousing, where MySQL scales up into the terabyte range for single servers or scale-out architectures.
With MySQL, you get performance with a big P. Its unique storage-engine architecture lets you configure and scale the MySQL database server specifically for particular applications, delivering amazing results. Whether your application is a high-speed transactional processing system or a high-volume web site that services a billion queries a day, MySQL meets the most demanding performance requirements. And it’s certified for use with many Oracle applications too.
MySQL also includes tools and connectors to ensure that both standalone and embedded applications use it as a preferred data management server. With support for all flavors of Linux, UNIX, and Windows, as well as a multitude of development environments, MySQL offers the flexibility and versatility you need.
This is a sample Table slide, ideal for comparing data by year, product, revenues, etc. To Edit this Table, follow the steps below (this applies to all slides in this template that contain tables):
To Change Text in Table: Select text in table. Begin typing desired text. To move from one cell to another, press Tab.
To Change Font Color/Size: Select text, right-click and adjust the font setting on the Mini toolbar. Select desired attributes to change: font, size, boldness, color, etc. Note: many of the same commands can also be accessed from the Font group of the Home tab.
To Insert or Delete Rows in Table: To delete a row place cursor in a cell of the row, right-click for a pop up menu, select Delete Row. To Insert a row, place cursor in the row you want to place a row before, right-click for a pop up menu, select Insert and make a selection from the submenu. You can also use the Insert and Delete Rows and Columns tools on the Table Tools Layout tab to perform these actions.
To Insert or Delete Columns in Table: To delete a column, place cursor above the column (you will see a solid downward pointing arrow) click to select the column, right-click on the selected column, chose Delete Column from the pop up menu. To insert a column, place cursor above the column you wish to insert the new column before (you will see a solid downward pointing arrow) click to select the column, right-click for a pop up menu, select Insert and make a selection from the submenu. You can also use the Insert and Delete Rows and Columns tools on the Table Tools Layout tab to perform these actions.
To Highlight a Cell, Column or Row (for emphasis): Click to select an individual cell or click and drag through the desired column(s) or row(s). From the Table Tools Design tab, select the Shading button and select a desired fill color. (Note: It is best to use white text over dark backgrounds and black or dark gray text over light backgrounds.) While a table is selected, other formatting options are available on the Table Tools Design and Layout tabs.
Oracle Confidential – Restricted