1. Welcome TEAM The Night Owls Warm To All Our Audiences
A presentation by
TEAM
The Night Owls

2. Group Profile Name ID Md. Rahat Bhuyian 4102039 Md. Saif Khandaker
Mushma Ahmed
Md. Ashraf Ali
Nisa-Nur-Fatha
Mesbah-Ul-Hossain

3. Case Study on Cisco System Introduction Summary of the Case
Question Answer
Recommendation
Conclusion

5. Introduction Name : Cisco System
Company Type : Networking Hardware Company
Founded : 10 December, 1984
Founded Place : San Francisco, California, USA
Founders : Leonard Bosack & Sandy Lerner
Headquarters : San Jose, California, USA
Key People : John Chambers (Chairman) &
Chuck Robbins (CEO)
Products : Enterprise networks, Collaborations, Datacenter
Tag Line : Tomorrow Starts Here

6. Introduction (cont.)
Today, Cisco has become the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected at Cisco long- lasting customer partnerships and working with them to identify their needs and provide solutions that support their success.

7. Case Summary Introduction Collaboration Within and Without
Collaboration Benefits
A Bright Future

8. Question Answer
Q-1: Discuss the nature of the market structure and demand for Cisco system.
Ans:
-Market Structure: Business to Business
-Demand : Derived demand

9. Question Answer(cont.)
Q-2: Given the industries in which Cisco competes. What are the Implications for the major types of buying situations?
Ans: The main competitor of Cisco system is Juniper (Internet Routing), Alcatel- lucent (Router), and HP (Ethernet Switching), Aruba (Wireless LANs) and there are more across the enterprise network market.
Buying Situations:
-Straight rebuys
-Modified rebuys
-New task

10. Question Answer(cont.)
Q-3: What specific customer benefits likely results from the cisco products mentioned in the case?
Ans: Customer Benefits are given below-
Keeps data flowing efficiently,
Cyber security devices,
Videoconferencing tools,
Collaboration services.

11. Question Answer(cont.)
Q-4: Discuss the customer buying process for one of cisco’s products. In what ways dose this process differ the buying process an end user might go through in buying a broadband router for home use? Ans: Part-1 -Problem Recognition, -Proposal solicitation -General needs description, -Supplier selection -Product specifications, -Order-routine specifications -Suppliers search, - Performance review

12. Question Answer(cont.)
Part-2: -Need recognition, -Information search, -Evaluation of alternative, -Purchase decision, -Post-purchase behavior.

13. Question Answer(cont.)
The differences between those two processes are given below:
Business buying process is lengthy then consumer buying process.
In business buying process organization mostly buy product to re -sell them again but in consumer buying process product are brought for final use.
In consumer buying process buyer don’t descript general needs and don’t go through product specification.

14. Question Answer(cont.)
In business buying process buyer search for supplier on the other hand in consumer buying process buyer search for other alternatives.
In business buying process buyer select the supplier with best proposal and in consumer buying process buyer select the best alternative.
After buying the product in business buying process buyer reviews the performance of the product, whereas in consumer buying process buyer go through post-purchase behavior.

15. Question Answer(cont.)
Q-5: Is the relationships between Cisco’s own collaborative culture and the products and services it sells something that could work for all companies? Consider this issue for a consumer products company such as P&G.
Ans: Yes, it will work for all companies. Because,
individuals work together to achieve same goal,
effectively move towards its goal,
makes a good relation between employees,
strong and united voice,
will also have a better co-ordination of organization activities,
create a wider geographical reach.

16. Question Answer(cont.)
It will also work for P&G company. Because,
reduced communication barriers,
can learn their employees culture and use them in their business strategy,
reduces costs and makes P&G more competitive by bringing new products,
creates greater flexibility in the organization,
it also helps new employees get up to speed.

17. Recommendation
1.We know that cisco system is business to business company but if they follow business to consumer process, both the company and the customer will get benefit and the company will likely get more customer. 2.The dominance in network switches that Cisco holds is waning day by day. 3.The video conferencing system which was recently released by cisco system for living room is a strange product in the market. 4.Cisco system strongly reliance on technology and technology based products and that might become a problem for them. 5.As Cisco is business to business company, they have a few buyers. So if they increase their buyers they will get more profit.

18. Conclusion
To conclude it can be said that, Cisco is well known and successful company in terms of information. The Company has become the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. Cisco is offering great new ways of using internet to meet the growing and innovative generations. The company offers different kinds of products to their customers that make internet usage much easier. Cisco has shape the future of the Internet by creating unprecedented value and opportunity for their customers, employees, investors and ecosystem partner.