1. Degodenne Michael Pauwels Margaux
Super Bowl Just a game?
Degodenne Michael
Pauwels Margaux

2. What is it?
1st: 1967
= annual championship game (final) of the National Football League (NFL) in the USA
end January/ beginning February

3. History 1920: creation of NFL
rival leagues, e.g. AFL: American Football League
1st Super Bowl: champion teams of each league played against each other to consecrate the best team of the year
fusion between the 2 leagues in 1970
Pete Rozelle: origin of the fusion; “Time Magazine”: one of the hundred most important people of the twentieth century

4. Note: Roman numerals: e.g. in 2007: Super Bowl XLI
Origin of the name: toy “Superball”

5. Winners… Super Bowl XLI (2007): Colts (team of Indianapolis)
27 Super Bowls won by NFL teams
12 Super Bowls won by AFL teams
2 Super Bowls won by teams created after the merger
“Vince Lombard Trophy” (coach of the first team that won)

6. Where? City welcoming the event: chosen several years in advance
Strict rules!
E.g.:
Min. 50°Fahrenheit
Stadium containing 65,000 seats
Strong competition between the cities (average audience: 80 to 90 million)

7. Just a game? No! Pre-games, half-time shows, ceremonies,…
E.g. Janet and Justin’s performance in 2004
Important commercial issue: advertisements
E.g. in 2007, a 30-seconds spot cost 2.6 million $

8. Part of the choreography ???