1. PIWIK
JUNIOR TIDAL
ASSOCIATE PROF., WEB SERVICES & MULTIMEDIA LIBRARIAN
NEW YORK CITY COLLEGE OF TECHNOLOGY, CUNY

2. OVERVIEW WHAT IS PIWIK? IMPLEMENTING PIWIK HOW DO YOU USE PIWIK?
VISITOR DATA
WHY USE PIWIK?

3. WHAT IS PIWIK?

4. PIWIK IS AN OPEN-SOURCE ANALYTICS PLATFORM.

5. PIWIK IS COMPARABLE TO GOOGLE ANALYTICS.

6. IMPLEMENTING PIWIK

7. PIWIK CAN BE INSTALLED ON YOUR OWN SERVER

8. IF SELF-HOSTING IS NOT AN OPTION, PIWIK HAS A CLOUD SERVICE THAT CAN BE USED TO TRACK YOUR SITE.

9. PIWIK REQUIRES ACCESS TO YOUR WEB SERVER, EITHER THROUGH THE SHELL OR FTP

10. PIWIK INSTALLS ON W/LAMP WEB SERVER CONFIGURATIONS

11. THE RECENTLY RELEASED VERSION REQUIRES PHP 5.5, AND MYSQL 5.5

12. INSTALLATION IS UNZIPPING THE PIWIK ZIP ARCHIVE ONTO A SUBDIRECTORY ON YOUR SERVER.

13. A DEDICATED MYSQL DATABASE IS ALSO REQUIRED FOR PIWIK.

14. JAVASCRIPT CODE IS ADDED TO PAGES YOU WANT TO TRACK.

15. WORDPRESS AND DRUPAL HAVE DEDICATED PIWIK PLUG-INS AND MODULES THAT CAN BE INSTALLED.

16. THESE PLUG-INS AUTOMATICALLY ADD TRACKING SCRIPTS TO EACH PAGE ON YOUR SITE.

17. HOW TO USE PIWIK

18. HOW TO USE PIWIK
PIWIK CATEGORZIES DATA BY: VISITORS ACTIONS REFERRERS GOALS

19. PIWIK DASHBOARD

20. VISITOR DATA

21. VISITOR DATA VISITOR DATA METRICS: VISITOR LOG LOCATIONS DEVICE TYPES
SOFTWARE
ENGAGEMENT
TIMES

22. PROVIDES DATA ON NUMBER OF VISITS AND VISIT DURATION.
VISTOR DATA OVERVIEW
PROVIDES DATA ON NUMBER OF VISITS AND VISIT DURATION.

23. VISTOR DATA OVERVIEW
THE OVERVIEW PROVIDES A SUMMARY OF ATTRIBUTES WITHIN THE VISITOR CATEGORY.

24. VISITOR DATA OVERVIEW

25. VISITOR LOG
PROVIDES INDIVIDUAL VISITOR DATA SUCH AS IP, OS, DEVICE, REFERRAL SITE, AND ACTIONS TAKEN.

26. LOCATIONS
TRACKS CITY, COUNTRY, CONTINENT, AND BROWSER LANGUAGE BASED ON IP.

27. LOCATIONS

28. ENGAGEMENT
THIS WIDGET TRACKS THE TIME SPEND ON THE SITE, PAGES PER VISIT, AND REPEATED VISITS.

29. ENGAGEMENT

30. DEVICE TYPES
PIWIK TRACKS DEVICE TYPE (DESKTOP VS MOBILE VS IOT), MODEL, BRAND, AND SCREEN RESOLUTION.

31. DEVICE TYPES

32. SOFTWARE
PIWIK ALSO TRACKS THE OS, BROWSER, CONFIGURATIONS, BROWSER ENGINES, AND BROWSER PLUGINS USERS UTILIZE.

33. VISITOR DATA

34. ENGAGEMENT
THIS PROVIDES ANALYTICS DATA ON VISIT DURATION, VISITS PER NUMBER OF PAGES, VISITS BY VISIT NUMBER AND DAYS OF LAST VISIT.

35. VISITOR DATA

36. TIMES
PIWIK ALSO TRACKS THE LOCAL TIME AND SERVER TIME OF VISITS. THIS DISPLAYS THE MOST POPULAR AND LEAST POPULAR TIMES THAT USERS VISIT.

37. Times

38. Actions Data PAGES ENTRY PAGES EXIT PAGES PAGE TITLES
SITE SEARCH OUTLINKS
DOWNLOADS
EVENTS
CONTENT

39. PAGES
THIS PROVIDES DATA ON INDIVIDUAL PAGE VISITS WITHIN THE SITE.

40. Pages

41. ENTRY PAGES
ENTRANCES ARE VISITS THAT START ON THIS PAGE

42. BOUNCE RATE
PERCENTAGE OF VISITS THAT STARTED ON THIS PAGE BUT THE VISITOR LEFT THE WEBSITE RIGHT AWAY.

43. EXIT PAGES
THE LAST PAGE A USER VISITED BEFORE LEAVING THE WEBSITE.

44. PAGE TITLES
THIS LISTS PAGES BY TITLE AND THE INDIVIDUAL PAGE VIEWS, UNIQUE VIEWS, BOUNCE RATES, AVERAGE TIME ON PAGE, EXIT RATE, AND GENERATION TIME.

45. SITE SEARCH
TERMS USED IN ON THE WEBSITE’S INTERNAL SEARCH ENGINE.

46. OUTLINKS
LIST OF EXTERNAL URLS VISITORS CLICKED.

47. DOWNLOADS
FILES THAT VISITORS HAD DOWNLOADED DURING THEIR VISIT.

48. EVENTS
CUSTOM ANALYTIC THAT CAN BE USED TO TRACK SPECIFIC INTERACTIONS (DOWNLOADS, MEDIA PLAYS, ETC.).

49. CONTENT
SIMILAR TO EVENT TRACKING, CONTENT TRACKING CAN BE USED TO SEE HOW A SPECIFIC ELEMENT PERFORMS (BANNER ADS, GRAPHICS, ETC.).

50. HOW ARE VISITORS GETTING TO YOUR SITE?

51. REFERRERS DATA
SEARCH ENGINES WEBSITES & SOCIAL CAMPAIGNS

52. REFERRER METRICS SHOW WEBSITES THAT LINK TO YOUR SITE.

53. SEARCH ENGINES
THIS DISPLAYS THE KEYWORDS, SEARCH ENGINES, AND NUMBER OF VISITS TO THE SITE.

54. SEARCH ENGINES

55. WEBSITES & SOCIAL
DISPLAYS THE TOP URLS THAT LINK TO YOUR SITE.

56. WEBSITES & SOCIAL
THIS CATEGORY ALSO SHOWS THE SOCIAL NETWORKS TO CONNECT TO THE SITE.

57. WEBSITES & SOCIAL

58. CAMPAIGNS CAN BE CUSTOMIZED TO TRACK PARTICULAR TYPES OF TRAFFIC.

59. THIS INCLUDES THE USE OF GOOGLE ADWORDS, FACEBOOK ADS, OR TWEETS.
CAMPAIGNS
THIS INCLUDES THE USE OF GOOGLE ADWORDS, FACEBOOK ADS, OR TWEETS.

60. GOALS

61. GOALS (CONVERSIONS) ARE USED TO TRACK DEFINED ACTIONS.

62. SOME GOALS COULD BE NEWSLETTER SIGN-UPS OR CONTACT FORM INTERACTIONS.

63. LIBRARIES CAN USE PIWIK GOALS TO MEASURE SPECIFIC ACTIONS.

64. WHY USE PIWIK?

65. PIWIK HELPS YOU LEARN ABOUT YOUR ONLINE USERS.

66. UNDERSTANDING USER BEHAVIOR CAN HELP DRIVE A USER-CENTERED WEBSITE.

67. THIS INFORMATION CAN BE USED TO WEED PAGES OR IMPROVE EXISTING ONES.

68. PIWIK IS OPEN SOURCE AND FREE.

69. PIWIK IS INSTALLED ON YOUR SERVER.

70. YOU CONTROL HOW DATA IS USED.

71. PIWIK PROTECTS USERS’ DATA AND IS NOT SHARED WITH ADVERTISING COMPANIES.

72. THERE IS A STRONG COMMUNITY OF PLUG-IN DEVELOPERS.

73. SINCE IT IS OPEN SOURCE, PIWIK PLUG-INS CAN BE DEVELOPED BY LIBRARIANS.

74. PIWIK ALSO HAS AN API WHICH CAN BE USED TO EMBED INFORMATION INTO OTHER SITES, SUCH AS A STAFF INTRANET OR AN ASSESSMENT SITE.

75. CONCLUSION WHAT IS PIWIK? IMPLEMENTING PIWIK HOW DO YOU USE PIWIK?
VISITOR DATA
WHY USE PIWIK?

76. QUESTIONS?

77. THANKS!