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Published byDenis Burke Modified over 6 years ago
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About Ctrip Company Introduction
Ctrip was founded in 1999 and headquartered in Shanghai, with branch offices in 17 other major cities and over 30,000 employees throughout China. Ctrip provides full range of travel services to more than 250 million members through the model of combining internet withtraditional tourism. Ctrip began its NASDAQ-listed initial public offering in December of 2003. Company Introduction About Ctrip Owning 55.9% market share of OTA Ranking NO.1 among Chinese Tourism Groups in 2014 Global Top.2 OTA.domestically largest OTA in terms of the market value Now-Chinese leading travel service corporation Comprehensively leading in business and leisure travel market,Pairing with the Fortune 500 in 2020. Being theworld-class travel service corporation. Future-world-class travelservice corporation
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Company Milestones Ctrip is the largest online travel agency in China, the third largest in the world. 年 Its service had covered Hong Kong, Macao, Taiwan and other 70 cities in mainland Strategicinvested in ezTravel of Taiwan and Wing On Travel of Hong Kong 2012年 2012 Company member reached 140 million Ctrip became the third largest OTA in the world Strategic invested in Songguo and HH travel 2015年 2015 AcquisedeLong Acquired a majority stakeofTravelfusion Company member reached 250 million The downloads of mobile APP exceeded 800 million 1999年 Ctrip.com website launched 2014年 2014 Strategic invested inYidaoyongche and toursforfun.com Strategic invested in LY.com and Tuniu.com Established cooperation with Priceline Established Tianhai cruise with Royal Caribbean 2003年 Ctrip IPO on NASDAQ 16 branches in China 2011年 2011 Strategic investment in Tujia
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The largest hotel distribution platform in China
Accommodation Ctrip is collaborating with more than 170 thousand domestic hotels and over 510 thousand hotels abroad The largest hotel distribution platform in China Lowest price guarantee make sure that customers get three times the difference between Ctrip price and possible lower price when customers book domestic hotels with Ctrip. While Ctrip provide services such as virtual tours, real customer reviews, e-map to help customers to make the decision and offer hotels extra marketing services
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Transportation Air ticketing Trains Buses
Providing tickets booking service of major domestic and internationalair ticketing Service network covering over 5000 major cities across six continents in the world The largest air ticket distribution platform in China Air ticketing Chinese leading train ticket purchasing agent Trains Ctrip provide schedule and time information so that customers can book bus tickets online Buses
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Vacations Setting four regional centers——Shanghai, Beijing, Guangzhou and Chengdu and over ten branch offices in Hong Kong, Qingdao, Nanjing and other major cities,service network covering over 60 domestic cities. Tours and vacation packages covers over 100 destination countries and regions Provided travel services with over 3 million customers in mainland China in 2013 The largest OTA in China ranking NO.1 in group tour, fit package, domestic travel, overseas travel, cruise and other subordinate segments Top 10 travel agencies in Chinaand 5A-class travel agency (Shanghai, Beijing) 7
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Vacations Group Tours Fit Package Ground Services
Covering over 60 departure cities nationwide and over 100 destination countries and territories worldwide The largest online group travel services provider in China Group Tours Providing one hundred thousand DIY travel routes all around the world, covering over 60 departure cities nationwide and over 100 destination countries and territories worldwide. Chinese largest fit package service provider, occupying over 50% share of fit package market Fit Package Provide sightseeing spot and park ticketing service worldwide. Covering over 8,000 attractions worldwide, including over 5,000 domestic attractions (140 5A attractions included) Ground Services 8
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UGC Corporate Travel Financial Service Car Services 9
Offers information including 120 thousand destinations and sightseeing spots & parks, 320 thousand travel journals, 3 million travel reviews, 8 million travel Q&A UGC Chinese largest corporate travel management company Corporate Travel Launching C-money to help customers plan a reasonable travel budget Providing such services as high-end dining and overseas shopping and offering a full range of services including lodging, transportation, restaurants, shopping and tours by using Ctrip’s mobile payment Financial Service Airport pickup and drop-off services covering 44 cities in China Domestic car rentals covering 88 cities Overseas car rentals covering 80 countries, 20,000 stores and 2 million cars Car Services 9
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Ctrip Advantage——Large member
Sex ratio Woman Man 47% 53% 40% Age attribute 0% 10% 20% 30% 36> 25-35 19-25 <18 Income 50% >2000 >8000 Occupation Sale Manager Market PR Owners Others Administration 23% 19% 16% 14% 12% Regional distribution First-tier cities Second-tier cities Other cities Ctrip has 250 million members and 80% of which are high-end business customers
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Ctrip advantage-Big platform
Meetingthe tourists’ expectation, accommodation, shopping, entertainment and other types of demand, providing one-stop travel service. Ctrip platform strategy enables visitors to compare and purchase the one-stop travel products PC APP Service contact center
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Ctrip advantage-Big platform
Large accommodation, large transportation, large travel have vary diversified products and high popularity.
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Wing On Travel (Hong Kong)
Partnership & Investment Partners are around the world, the market scale is very advantageous. Ctrip Strategically invests in Qunar LY.com, Tuniu , eLong and China Eastern Airline. Ctrip reached a cooperation agreement with the world’s largest travel company Priceline. Enterprises cooperated with Ctrip has reached dozens, throughout mainland China, Hong Kong, Macao and around the world. LY.com Tuniu Toursforfun Yongche.com eHi Car Service Priceline旅行网 Wing On Travel (Hong Kong) 去哪儿网 elong China Eastern Airline
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Let’s hand in hand, win the future
Ctrip Destination Marketing Department Thank you!
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