1. Guerrilla Marketing

2. Other name for Guerrilla Marketing
Ambush Marketing
FACT: The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.

3. Definition:
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Jay Levinson (1984)
“Guerrilla Marketing”

4. Objective of guerrilla marketing
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate BUZZ, and consequently turn VIRAL!

5. Examples: Intercept encounters in public places
Street giveaways of products
PR stunts (public relations)
Any unconventional marketing intended to get maximum results from minimal resources.

6. Examples
Aqua Teen Hunger Force
BMW Mini-Cooper

7. Nuts & Bolts of Guerrilla Marketing
Inexpensive
Generally geared for small businesses
The main focus is on Imagination and creativity…NOT MONEY!

8. Examples:

18. Video