1. Pringles Share Your Way Sweepstakes
Objective:
Create excitement and gain organic content from brand loyalists
Mechanics:
Consumers visited the Pringles Fan page, registered and included either a photo, video or text demonstrating how they enjoy their tasty Pringles, including a descriptive title (in 25 characters or less).
Prizes were unlocked based on the total entries received. Winners selected in a random drawing at the conclusion of the Sweepstakes
Prizes:
Prizes included a T-shirt, a Polaroid PoGo Digital Instant Camera, a Pringles Neon Sign, a Vespa 150cc scooter and a 2011 Mini Cooper.
DJA Handled: Promotion administration, technical development and hosting and prize fulfillment.