1. Social investment in Cities
#SocialInvestmentPackage
@eurocitiestweet

2. Anna Lisa Boni Secretary General of EUROCITIES

3. Lieve Fransen Director of Social Policies - DG Employment

4. James Higgins Policy Coordinator - EUROCITIES

5. Social Investment in Cities Event 4 December 2014
Social Investment in Cities Publication:
Integrated Services at Local Level
James Higgins
Policy Coordinator

6. Cities and social policy
Cities play a crucial role in delivering effective social policies: over three quarters of the EU’s population live in cities
Cities also coordinate organisations at local level and actively work with third-sector organisations to deliver services
Cities are often directly responsible for policies such as childcare, local economic development, housing and youth
They also provide additional services relating to education, employment and healthcare

7. The Social Investment Package (SIP)
The SIP was launched by the Commission in 2013, it calls on MS to prioritise social investment and modernise their welfare systems
Emphasis on ensuring that social protection systems respond to people’s needs at critical moments, such as when they first enter the labour market, become a parent, or require care services
Also a strong emphasis of a preventative approach for economic and social progress

8. EUROCITIES SIP Task Force
In 2014 EUROCITIES established a SIP Task Force to work specifically on the implementation of the SIP priorities at local level
The goals were to identify good practices on social investment, facilitate mutual learning, and raise awareness of the need for multi-level engagement to make the SIP work
The theme of integrated social services was chosen because we came across numerous examples of cities adapting their services to the needs of their users in various policy areas

9. 2014 Best Practice Publication
The publication provides 10 best practices on:
Migration and integration,
Young people,
Childcare,
Accessibility for people with disabilities
Employment, and
homelessness

10. A positive approach
The publication takes a positive approach by showing how cities can provide effective social services for their citizens
Because of the services shown in this publication people have found employment, been able to integrate to a new country, have been provided a place to live, and have been able to contribute to their communities
The publication does not ignore the social challenges of post-crisis Europe and also contains a number of suggestions on what more should to be done to have better results.

11. Silvia Ganzerla Senior Policy Advisor- EUROCITIES

12. KEY LESSONS FROM THE GOOD PRACTICES
Silvia Ganzerla
Senior Policy Advisor

13. 1. Partnership working between different levels of government: Local services enriching national agencies & programmes: addressing local needs & creating synergies i.e. National job centre and local employment support

14. 2. Flexible approach
Cultural change: from procedures to people’s needs - need to training professional workers
Synergies between different policies (i.e. one-stop shop):
- child-care & employment support
- education & employment & business creation
- social inclusion & social enterprises

15. - Flexible early-child care/family needs
- One-size does not fit all:
- Flexible early-child care/family needs
- Individualised learning/training paths
Partnership with local stakeholders:
NGOs & business & education providers
users and citizens involvement

16. 3. Social Investment approach
Preventative interventions since an early stage
Initial investments necessary: human&financial resources needed

17. Some immediate saving possible through reducing red-tape and duplication of services
Long-term saving through cost-avoidance -can be calculated i.e. SROI methodology

18. Thank you for your attention

19. The implementation of the social investment package at local level
Nicholas Costello
Deputy head of unit – DG Employment
Siôn Simon
Member of the European Parliament
Cllr Raimond Blasi
City of Barcelona
Cllr Veronica Dunne
City of Newcastle
Moderator
Silvia Ganzerla, EUROCITIES

20. Local and European strategies for combatting unemployment
Presentation: Gillian Hewiston, CEO of Newcastle Futures Ltd
Allan Päll
Secretary general - European Youth Forum
Jude Kirton-Darling
Member of the European Parliament
Claire Dhéret
Senior Policy analyst – European Policy Center
Moderator
James Higgins

22. Good intervention principals
High quality diagnostic
Timely interventions
Accurate agreed action plans
Commitment and challenge
Encouragement and support
Accessiblity of vacancies, provision and support
Willingness to be realistic
Realistic target setting

23. Two models Economic (Jobcentre Plus) Social (Newcastle Council)
Budget based
Standard operating models
Top down
Ridged
Easy to measure
Impacts similar
Limited innovation
Society based
Various models
Bottom up
Loose
Difficult to measure
Impacts different
Wide innovation

24. Merging the two approaches for the one individual
People (Individual)
Place (environment)
Skills
Experience
Attitude
Competance
Confidence
Health (physical/mental)
Personal skills
Social networks
Personal barriers
Values and dreams
Personal history
Housing
Dependants
Financial health
Transport
Amenities (access to)
Community links

25. Overall principals of model
Honest Broker
Stakeholder committment
Reduce duplication & Increase quality
Ensure that mainstream offers are used effectively
Ability to stay current (innovation)
Stay competitive and Add value
Collaborative internally and externally
For more information contact -

26. Local and European strategies for combatting unemployment
Presentation: Gillian Hewiston, CEO of Newcastle Futures Ltd
Allan Päll
Secretary general - European Youth Forum
Jude Kirton-Darling
Member of the European Parliament
Claire Dhéret
Senior Policy analyst – European Policy Center
Moderator
James Higgins

27. Dealing with homelessness in European cities
Presentation: Marie Tempesta, EUROCITIES
Freek Spinnewijn
Director of FEANTSA
Dr Jamie Harding
Senior Lecturer – Northumbria University
Rick Henderson
Chief executive of Homeless Link UK
Moderator
Paulina Banas, policy coordinator EUROCITIES

28. Homelessness prevention strategies
Marie Tempesta
EUROCITIES
#SocialInvestmentPackage
@eurocitiestweet

29. Key elements: Birmingham
Target group: young homeless or at risk of becoming homeless
Coordination of services and partners: multiagency steering group, one location
Training of professionals
Assessment of needs and
individualised support

30. Key elements: Riga Motivation programme (3 months) for homeless people
Development of soft-skills necessary to work (self-esteem, self-care, ICT skills…)
Cooperation with national
employment services
Individual rehabilitation
plan, counselling,
psychological support

31. Key elements: Rotterdam
Target group: young homeless or young people at risk of becoming homeless
Strong prevention and early intervention approach
Integrated chain approach: flexibility, several aspects
(housing, employment,
relationships)

32. Success Factors
Coordination and collaboration of services, collaboration between local and national levels, with NGOs
Flexibility
Focus on inclusion in the society and employment
Prevention and early intervention
Training of staff

33. Return on Social Investment
Prevention and reduction of homelessness: between 85% and 90% of beneficiaries (16-21 years old) prevented from becoming homeless in Birmingham
6 beneficiaries in employment and 60 beneficiaries ready to enter the labour market in Riga
Reduction of the number of people living in the streets in Rotterdam

34. Return on Social Investment
Substantial investment: support, services of quality, training staff
Improved efficiency - cost reductions ( EUR per year in Birmingham)
Prevention and cost avoidance

35. Thank you for your attention

36. Dealing with homelessness in European cities
Freek Spinnewijn
Director of FEANTSA
Dr Jamie Harding
Senior Lecturer – Northumbria University
Rick Henderson
Chief executive of Homeless Link UK
Moderator
Paulina Banas, policy coordinator EUROCITIES

37. Shaping public services to people’s needs: flexible early-childcare
Presentation: Nicolas Joffraud, European affairs and public policy officer Nantes Métropole
Evelyn Astor
Policy officer DG Employment
Jana Hainsworth
Secretary General of Eurochild
Moderator
Silvia Ganzerla

38. social affairs Brussels 4 december 2014
NANTES: Investing in children and their families - Rethinking chilcare to lift barriers to employment in Nantes
Nicolas Joffraud
NANTES METROPOLE
International Relations

39. NANTES and North district
Figures:
inhabitants in Nantes Metropole (23 municipalities)
inhabitants in the city of Nantes
Unemployment 8,1% (Fr 9,7%)
children under 3 years old
District Nantes Nord priority area: inhabitants ; unemployment 18,5% ; 40% single parents families – 71% on low income levels

40. Early Childhood Policy – Nantes
Childcare services from 10 weeks up to 3 years for 50%
Early Childcare offer:
25 multi-purpose childcare centres (“multi accueils”)
40 Non for profit childcare centres (“crèches associatives”)
1500 Child-minders
One stop shop since 2011

41. Early Childhood Policy – Nantes
Integrated and comprehensive approach:
At the crossroads of three public policies: early childhood, education, social protection and employment managed by different national and local authorities (City Hall, national government, Département, Family Allowances Fund, Nantes Metropole)
Building a virtuous circle: support of parents, educational success, children with disabilities, prevention (early school leaving)
Assessment of the needs 2010: childcare and employment,

42. Childhood action plan Improving childcare services: One stop shop
New and more flexible emergency places
Adapting opening hours: Balancing work, family and personal life
Partnership:

43. An experimentation in Nantes Nord: lifting barriers to employment
Target group: single parents receiving income-support benefits ‘RSA’:
263 families which of 117 with personal support
An example
Aims:
Social inclusion through employment: Developing solutions adapted to actual needs
A concrete network of services and stakeholders on the ground:
For a common goal
Requirement: building a common culture and values, flexible and quick solutions
Monitoring the process for every one
Experimentation launched January 2012:
60 children which of 50 in a city childcare centre, 4 in crèche associative and 6 by a child-minder

44. Evaluation of the scheme
December 2013:
Results :
60 Users: 34 at work (24 with a contract) – 26 in training
A solution for every one
Staff have been mobilised

45. Evaluation of the scheme
Bottlenecks:
less users than expected (economic crisis, less jobs), hard to reach persons
Governance of the scheme in general, changing of the staff, different professional practices (safeguard confidentiality)
How to better monitor the individual situations? effectiveness on the professional career (hard to measure it)
How to better evaluate impact and results?
and success:
Every single parents of the target group who request find a solution: positive effect on the labour market participation
Positive effect on gender equality
Partnership

46. Next step
Improving partnership: common culture and values, operational committee, communications tools
Improving monitoring
Extending the scheme 2015 in two other priority areas

47. Contribution to implementation of the Social Investment Package
How to better achieve Europe 2020 Strategy: Poverty, Employment and Early School leaving
Helping people to participate fully in the labour market and in the society
Better targeted social services, efficiency
Integrated approach, building a community of social workers and early childhood professionals

48. Thank you for your attention

49. Shaping public services to people’s needs: flexible early-childcare
Presentation: Nicolas Joffraud, European affairs and public policy officer Nantes Métropole
Evelyn Astor
Policy officer DG Employment
Jana Hainsworth
Secretary General of Eurochild
Moderator
Silvia Ganzerla