1. Amadeus SMS Solution 3.0 Value Proposition
Sutthida Chanyavanich
Innovation, Implementation & Product Management
17 June 2011

3. The evolution of communication…
New forms of communication replaces old ones

4. Why SMS is still a solution of choice
Communication
Effectiveness
Wider Reach
Lower
Cost
Amadeus SMS Solution
Highly
Accessible
Portable at all times

5. ACO Acceptance Test – Sep 11 Rich Format Itinerary (RFI)
Amadeus SMS Evolution
New Look
SMS from SELL
Flight Notification
ACO Acceptance Test – Sep 11
TA Pilot – Oct 11
New
Text format
Rich Format Itinerary (RFI)
Rich Format Itinerary (RFI)
Same price as text format

6. Either from Application Screen or from Amadeus Selling Platform
From PNR to SMS
Either from Application Screen
or from Amadeus Selling Platform
SMS can be sent from either 1) Amadeus SMS application screen or 2) Amadeus Selling Platform
Integrated with Amadeus Selling Platform to retrieve booking information:
Air
Hotel
Car
Insurance
Passenger mobile phone
Display itinerary in clear and friendly format (Rich Format Itinerary) or simple text format.
Display on all types of mobile phones.

7. Portable booking information
Convenient way to carry booking information
Friendly and easy to understand (e.g. airport name, date, time)
Applicable for any mobile phone (Not only smart phones)
SMS Transaction History for TA to keep track of communication
Amadeus SMS Solution enables you to take the advantage of SMS. You can send booking info, Rich Format Itinerary, eTickets to customers. Now they don’t have to worry about carrying/ loosing these info. In case of flight cancellation, you can send alerts to your customers wherever they are .
Normal format
Rich Format Itinerary

8. Single rate anywhere
No matter which countries or telecommunication networks you are sending to, our SMS price is always the same. Send more to save even more !

9. Multi-language screens & content
English
Traditional Chinese
Thai
Japanese

10. Marketing campaign tool
Attract customers through effective targeted marketing:
Bulk message with mobile phone numbers uploaded from Microsoft Excel for communication to a wider group.
Customisable:
Message Content
Footer text (appending to every message)
With bulk msg feature, You can send a marketing msg to a number of targeted customers at the same time.

11. Communication and Cost Effectiveness
Delivers your message to the most personal device people have…the mobile phones.
Users tend to view SMS immediately.
No longer for customers to dig out their mailers and search for s.
Single price for any destination (Domestic/International)
Reach your travelers around the world
Connection with 800 Telecommunication Providers worldwide
Compatible with any mobile phone

12. Pre-Departure SMS

13. Pre-Departure SMS – Current Situation1 2 3
Travellers need to prepare booking / eTicket information 2-3 days before their trip
They have difficulties searching through s for the latest itinerary
Travel consultant has to resend the documents
Travel Consultant:
Double work. Time could be spent on upselling e.g. travel insurance, car, day trip etc.
Travellers:
Time consuming
Easy to make a mistake e.g. outdated itinerary

14. Pre-Departure SMS - Concept
TA created PNRs and put into queue
Pre-Departure
Queue
SMS
Queue
Pre-Departure Tool
Amadeus SMS
Scan queue every 6 hrs.
Which PNR will depart in the next X hrs. ?
Is the PNR ticketed ?
If yes. Add special remarks for SMS.
Scan queue every 10 minutes.
Send SMS to travellers (APM element)
PNR info / Rich Format Itinerary / Hotel booking
eTicket
Remove PNRs from queue
Traveller

15. Value Proposition Provide the Right Service at the Right Time
Important information delivered to travellers when they need
Improve travel consultant’s Efficiency
No distraction. Fully automated service allows travel agency to focus on other important activities.

17. Brighter, Bolder, Better
© 2011 Amadeus IT Group SA
Brighter, Bolder, Better

18. Appendix

19. Amadeus SMS Solution Why is SMS still a solution of choice
Wider group of audiences
Wider reach to audiences as everyone has a mobile phone.
Less number of users / smart phone users than mobile phone users
Effectiveness
Users tend to view SMS immediately
Users receive less number of SMS than s
More difficult to detect among a large number of s
Portability
Highly portable as users carry their mobile phone everywhere
Less convenient to carry the s around unless using smartphones
Accessibility by location
Easier to access via telecom networks throughout the world
Require internet connection or smart phone.
Cost to oversea recipients
No cost for receiving SMS
Smartphone: Pay for internet connection and data transfer

20. Send SMS through SELL Easy & Efficient :
Sending SMS directly from SELL. Complete booking process without switching the application & login
Enable future capability:
Integrated with IBE solutions (e.g. AAIE, ePower) to confirm booking by SMS
Enable new features through Scripts e.g. Resend Itinerary
& eTicket before departure date

21. SMS from SELL - Transaction1
Add mobile phone 2
Add Remark 3
Send PNR to SMS Queue

22. Summarized Key Selling Points
Portable booking information
Web based application
Send SMS from Amadeus Selling Platform
Unique price per SMS regardless of the destination
Compatible with any mobile phone
Message templates
Customizable content
Rich format option
Multi-language
Automated extraction of PNR data
Integrated within Amadeus Selling Platform (Smart tab)
Marketing campaign tool
External Customer Database import
Reports
Portable booking information – Traveler can consult their stored SMS anywhere, anytime, without the need of a connection (Just the initial one for download)
Web based application – GUI that can be used as a standalone. No installation needed. Easy access, Very intuitive.
Unique price per SMS regardless of the destination – In APAC, SMS sender pays for the extra delivery cost (I.E. From BKK, send a SMS to a Thai mobile phone when the receiver is in AU)
Amadeus has a contract with each APAC distributed country and can offer a unique price per SMS sent, at a Domestic cost.
Compatible with any mobile phone - Standard or Smart phones can receive the SMS
Message templates Several templates is at the agents disposal based on the SMS intention. Fast and easy use.
Customizable content Personalization of any SMS, increasing Agency marketing and visibility
USP! – Galileo solution only offers standard!
Rich format option Each SMS is sent in text format. Possibility to insert a URL to connect to (WAP/G3/Wifi needed) and get an enriched display.
NB: Same price!
Multi-language Text can be edited and sent in English, Thai, Traditional Chinese and Japanese
Integrated in Amadeus Selling Platform - Via smart tab
External Customer Database import - When agency manages their own Customer database, possibility to import Name + Phone from Excel sheet (and only…)
When used directly from PNR, field APM is checked for mobile number (& only available in EN)
Reports SMS delivery, quota, history…reports / Possibility for Manager to control the good corporate usage of this tool (content display)
Marketing campaign tool Bulk SMS sending for marketing campaign