2. Agenda Intro to MediaMind Blocks Smart Versioning Global Reporting
Verification and Visibility Metrics
Re-Targeting
Path to Conversion (CC4S)

3. …local expertise Global reach… London New York Tel Aviv Sydney
Hong Kong
Singapore
Taipei
Bangkok
Tokyo
Guangzhou
Hyderabad
Lahore
Athens
Rome
Bucharest
Amsterdam
Hamburg
Paris
Portugal
Miami
Los Angeles
Dallas
Chicago
Madrid
Copenhagen
San Francisco
Buenos Aires
New York
K. Lumpur
Beijing
Moscow
Cape Town
Mexico City
São Paulo
Tel Aviv
Sydney
…local expertise

4. Global coverage 24 - 7 – 365 coverage 10+ Years experience
Rich media market leader
Global Independent organisation
Flexible campaign management & data manipulation
35 offices in 28 countries
IAB & MRC Certified
Hong Kong
Singapore
K. Lumpur
Taipei
Bangkok
Tokyo
Guangzhou
Beijing
Haidarabad
Lahore
Athens
Rome
Bucharest
Madrid
Amsterdam
Hamburg
Paris
Portugal
Houston
Boston
Los Angeles
San Francisco
Dallas
São Paulo
Cape Town
Mexico City
Chicago
Sydney
Tel Aviv
London
New York

5. Direct Response Campaign
Technology Applied
Social Media Content
Direct Response Campaign
Search Campaign
Brand Campaign
Other Marketing
Website
Goal : Get audience to understand what role technology plays in an ad campaign.
In most campaigns to one synergistic element is the brand message. This represents the sticky factor that makes consumers go “I’ve seen that” and then understand it better. We are asking to you to think about adding another layer of synergy between your marketing efforts to help lift all boats.
By linking data and capabilities in your separate efforts, you can better support your customers marketing experience.
Integrate all the moving parts of your campaign
Brand Message

6. Global Campaign Management
Leverage data and standardise formats across campaigns
The Global Campaign Manager enables you to bind together different campaigns into a master campaign for which you can see reports.
You can divide campaigns into different categories which are reflected in the campaigns’ aggregated data in the reports.
A campaign can work with multiple creative shops. You can select any desired creative shop at the placement level .

7. Efficiencies Across Borders
Creative Assets
Naming Conventions
Template Management
MRC and IAB Certified
Translation
Agency Training
Dedicated Global Service

8. Blocks | Easy Access

9. Full Screen HD/HQ Video Block
Description:
Enables optimized high quality or HD video full screen experience.
Features & Benefits:
Advanced optimization
Creative flexibility
Engaging user experience
Great for action packed footage
Features & Benefits:
High Impact: better user experience boosts impact;
Advanced optimization: bandwidth, Flash version and screen resolution detection result in optimized video loading;
Interactive: any creative can be applied into it;
Great for: any ad with video, movies and computer-game footage.
View Demo
© 2010 Eyeblaster. All rights reserved
Confidential

10. Twitter Connect Block Description: Features & Benefits: View Demo
The Twitter Connect block is a social media extension that allows users to become followers of the brand from within the ad space and receive additional marketing messages.
It allows the advertiser to pull relevant tweets, and integrate live user-generated content into the ad.
Features & Benefits:
Extended exposure to brand
Increased social relevancy
Features & Benefits:
Extends brand awareness and customer loyalty beyond the campaign’s life;
Engages users with the brand’s marketing content by receiving additional updated from the brand;
Increased social relevancy - by pulling users’ tweets into the ad space, social content can be leveraged to keep the buzz flow into the banner space.
Great for travel and airline brands and for entertainment events.
View Demo
© 2010 Eyeblaster. All rights reserved
Confidential

11. Innovation on YouTube

12. Smart Versioning Headline library: Awareness In Theaters Now
In Theaters July
In 3d
Etc.
Variable #1 - Copy
Variable #2 - Image
Image library:
Rex
Buzz Lightyear
Po Peep
Mr. Potato Head
Etc.
Variable #3 - CTA
Call to action library:
Rollover to Play
Click for More
Download Trailer
Click for wall paper
Etc.

13. Case Study - reduced production costs
w/o Smart Versioning
w/ Smart Versioning
£3,500 production costs for master ad
£3,500 production costs for master ad + +
£1500 production costs per version
£0 production costs per version x x
30 number of versions
30 number of versions
= £48,500
= £3,500
Back

14. Managing the Versions Manage templates for dynamic insertionAd
Milano, Italy
Trailer
Trailer 1
Trailer 2
Character Change
Buzz lighyear
Woody
Click to Expand
Rollover Now
Paris, France
Character
Call to Action
London, UK
Call to action
Call to Action
Manage templates for dynamic insertion
Assist in set-up strategy
Monitor campaign for potential errors (before they happen)

15. Smart Versioning Pro (beta)
Auto Optimisation
Variable #1 - Copy
Geography
London
Demographics
Male, 18-22
Behavioral Targeting Data
Sports fan
Site Visitation
Shopping Cart Abandoner
Search activity (V2)
Searched for Disney

16. Global Reporting Global Reporting & Dashboards
Only global publisher independent campaign management solution.
Increased data control and ownership.
Global Reporting & Dashboards
Consolidation of data across global campaigns
Easy comparison of the relative performance of regions and countries
Global benchmarks - gain more visibility of brand trends in the campaign data across the globe

17. Global Campaign Reporting
Russia
Turkey
Austria
Norway
Malta
Unique Metrics Summary
by Region - Europe
United Kingdom
France
Italy
Spain
Germany
Enables comparison of regions and countries
Single view of customer data
IAB/MRC approved unique measurement
Reach and frequency metrics in global reports
The following three reports show aggregated data by any level that exists in the segmentation they chose for their campaigns.
Delivery Summary
Unique Metrics Summary
Statistical method for counting Unique Users adhering to IAB/MRC standards
Avoids counting multiple cookies as uniques to overcome cookie deletion difficulties
Available in all unique reporting as an addition to the unique summary report
Enables a more accurate unique count across all Global activity
Engagement Summary
Segmented campaigns can be displayed in reports either with or without segmentation; Master campaigns can only be displayed in reports with segmentation.
Segmented reports show information only down to the placement level.
Master Campaign reports are always in EST time.
You can request additional segmented reports as an additional service.

18. Custom Dashboard Custom to your KPI’s Easy to view & compare data
Numerous ways of viewing the data.
Numerous data points to be viewed
Custom to your KPI’s
Easy to view & compare data

20. Delivery Verification
Ad Snap – visual verification ads are delivered to correct inventory.
Above the fold - reporting to identify who has actually seen your ad.
Publisher Monitoring tool - keep an eye on publishing

21. Insights into campaign visibility
One-click screenshots of live ads delivered in PowerPoint!

22. Visibility Metrics (beta)
Above the fold
Visible impressions:
Above the fold impressions plus scroll-downs
Benefit:
Understand true campaign delivery
Optimise future buys
Empower rate negotiations
Below the fold

23. Publisher monitoring tools
Disney campaign A
Geo Location Monitoring
Visibility Index
Italy
80 % served within region
20% served outside region
Germany
Publisher A
Publisher B
Publisher C
70% Above
30% Below
France
Visibility index – Percentage of the campaign served above the fold
Geo location - Percentage of the campaign served within desired region
Tools that keep an eye on publishing and raise red flags.

24. Addressing Online Potential
Smart Versioning and Sequencing
Smart Versioning/ MediaMind
Rich Media Sequencing
messages that move Boxes
Bespoke Creative with ease
Different Image Different Country
Goal: Introduce the different areas that you plan on talking through in today’s discussion.
We have identified several areas to where a strategic approach to utilizing technology can really enhance the results you see with marketing. As you can see we are also giving you a sneak peak to the different parts of Eyeblaster that are going to enhance your current efforts

25. Unprecedented efficiency & control
Systems Architecture built on RM & Video Technology Global asset sharing/management VAST2 Compliant
Reduce production costs dynamic creative optimisation
Localise & optimise creative globally in real time using Smart Versioning
Make rapid changes to live ads without the need to sign-off creative
Global Harmonisation of counting methodologies
Utilise most accurate ‘Unique Metric’ based on New IAB / MRC guidelines
Measure Reach and Frequency & other KPI’s more accurately
Dwell Rate is a valuable metric to measure the effectiveness of Rich Media display advertising. 
Smart Version saves time and money w/ dynamic ads
Centralised campaign management from universal platform and experienced campaign managers
Optimise based on Weighting, Sequence, Campaign Lifecyle, Performance, & Media
Combined expertise of UM and the world’s leading independent ad server
Full, local support in every major market worldwide. 25

26. harness actionable data the power of Optimization Targeting
The Power of Tagging
Optimization
Targeting
Segmentation
harness
the power of
actionable data
Tags have 3 key benefits all reBetter data
Better targeting
Better segmentation of the digital market
sulting in higher efficiency and scaling opportunities with a campaigns

27. back” “I’ll be Consumer Retargeting Target users based on previous
on-site activity
Split visitors into specific groups
Target new customers
Target users who have made a purchase
Cross / up-sell to maximise ROI
Re-targeting the consumer
Whenever we talk about re-targeting it feels a little like we are creating this system that at some point in the future we are going to get a visit form Arnie who is going to say – its YOU – YOU created Skynet!

28. Tag Placement Campaign landing pages Unfulfilled flight searches
Homepage visits (déjà vu)
Interactions
Video plays
Impressions
Dwell
campaigns
Social media feeds
Fan pages
Search results
Where you place your tags is important to how much data you can know about you customers. By selecting the areas that you care about most and logging that users status, lets you know how good or how valuable a potential customer.

29. Other Marketing Campaigns
Combining Metrics
Search Data
Other Marketing Campaigns
Campaign Data
Website data
Measure search results and display results in the same view
Input other channels analysis for better synergy
Company KPI goals sit side by side with the results of the interest driven from the campaign
Explaining what type of data that can be combined with campaign data in order to paint a more holistic picture.

30. No matter where a consumer’s path takes them — Your campaign is there
Be there - Every step of the way!
RESEARCH
Consolidated Reporting for your entire campaign!
EXPOSURE
CLICK
DELIVER
INTERACT

31. Analyzing Customer Behavior
"What is most successful path to conversion?"
Optimize budget and media plan for path that delivers the most conversion
Engagement Path Analysis

32. Channel Connect for Search
Consolidate Your Search & Display Data
Explore the Touch-Points between Channels
Search & Display — All in One Place
Cross-Channel Overview
Back

33. SEM Independent Solution
Freedom of Choice
together with Eyeblaster optimisation drive results to your bottom line

34. What does attribution measure?
Campaign Factors
Dwell
Video play
Other Interactions
Time between events
Day-part
Seasonality
Publisher
Visibility
Sequence
Geography
Creative type (rich/standard)
Creative Version
Audience
Relationship
Advertising
Objective
Attribution measures the relationship that exists between three items within a campaign.
The audience
The creative executions/placements
And the campaign objective
Within that relationship there are a number of factors that start to shape and explain how and what this relationship is defined
These factors help agencies understand what happened or how successful was the relationship over the course of a campaign

35. Evaluating every touch point
Research driven attribution for every touch point along the path to conversion
Animation if needed
Is “Fade - very fast” $$
Path Position: 5
Time: 4/30 6:55 pm
Format: Polite
Size: 234x60
Click: No
0.0
Path Position: 4
Time: 5/10 1:25 pm
Format: Expand.
Size: 728x90
Click: No
0.1
Path Position: 3
Time: 5/15 9:32 pm
Format: Expand.
Size: 728x90
Click: No
0.2
Path Position: 2
Time: 5/19 2:22 pm
Format: Polite
Size: 234x60
Click: Yes
0.3
Path Position1
Time: 5/22 9:15 pm
Format: search.
Size: N/A
Click: Yes
0.4
To estimate which sites are providing the best value
See which publishers contributed to conversions beyond the last touch point.
Model synergies between search and display.
Compare cost and conversions to calculate ROI.
Make smart budget allocation decisions.
Boost performance by putting your money where it works!

36. Attribution Modeling

37. Maximum Campaign Effectiveness
Smart Trading (beta)
Smart Trading – allowing you to buy audiences directly on Ad Exchanges informed by past ad-serving or 3rd party data.
Building audience profiles for targeting purposes for example, visits or actions on the GM's site as tracked by our existing conversion tags.
Idea’s for Kellogg's Retargeting Rules:
Trading Rule: How the person interacted with a rich media ad. For example an audience segment could be “People who dwelled for 5 seconds”.
Value: Maximise impact & engagement / develop sequential messaging strategy.
Trading Rule: People that were simply exposed to an ad.
Value: This would be used to help achieve frequency goals.
Smart Version saves time and money w/ dynamic ads
Centralised campaign management from universal platform and experienced campaign managers
Optimise based on Weighting, Sequence, Campaign Lifecyle, Performance, & Media
Combined expertise of UM and the world’s leading independent ad server
Full, local support in every major market worldwide. 37

38. The rise of personalized messaging
Time spent online
Direct to Consumer
Mass Messaging
Consumer knowledge about products

39. Disadvantages of not Consolidating
Harder to Manage Data
Increased inefficiencies and costs
Harder to train global teams
More difficult to enforce global branding standards for all campaigns
Targeting is harder to achieve using disparate data sources
No data standards to IAB/ MRC

40. Transition
Project

41. Transition Planning Form project teams Scope & Timelines Training plan
Global /Pan Region
Communication Plan
Preparation
Project Kick Off
Transition Project Task List and Plan
Execution
Weekly status meetings
Monthly Steering Committee
Post Project Reviews
Review

42. Execution Transition Project Milestones Post Project Review
MediaMind Training
Post-Live Check
Execute communication plan
Creative Training
Creative QA
Establish timelines
Transition Project Kick Off
Campaign Setup
Trafficking
Go-Live Monitoring
Identify Global needs
Define Scope
Transition Project Milestones

43. Global Project Manager Regional Project Manager
The Eyeblaster Team
Global Project Manager
Regional Project Manager
Account Managers
Global oversight, coordination, communication & standards
Regional coordination and resource allocation
Local transition execution and ongoing support
Technical Coordinators
Global Services Team

44. Glocal Service Approach
01/06/2007
Glocal Service Approach
Glocal Service Solution
Full, local Rich Media support in every major market worldwide.
Only provider to specialise in pan national RM & Video campaigns
Flexibility in catering to regional/local market needs
Superior Product Offering
Platform debut January 2010
Global Rich Media & Video Leader
Multi Channel Support – Rich Media, In-Stream Video, Standard Search Mobile , In-Game, Affiliate Tracking and more
Integrated data analytics (search and display path to conversion)
Industry leading reporting Infrastructure includes ‘Dwell Time’ metrics.
Rev PA1 44

45. Why MediaMind? 1. We are agency focused. 2. We are proven innovators.
3. We are extremely agile.
4. We have global reach with local expertise.

46. We marked each provider against 12 key areas
01/06/2007
Measurement Criteria
We marked each provider against 12 key areas
Heavier Lighter
Rich Media
Functionality
Experience working
With Web Analytics
provider
Technology – future
developments
Support – primarily
Local market
Reporting – depth &
quality
Experience of
working with MEC
Global Reach
Reporting – ease
of use
Standard media
functionality
Cost/Rates
Search
functionality
Mobile
functionality
Rev PA1