1. Elements of Art &
Principles of Design

2. Elements of Art
Elements form the basic vocabulary of visual design

3. Color Are light waves absorbed or reflected by everything around us
Reflecting - all light waves, color will appear white
Absorbing - all light waves, color will appear black
Visible Light Spectrum
Red, orange, yellow, green, blue, indigo, and violet
Color

4. Form Are three dimensional (3D) objects Two types of forms: Geometric
Organic
Form

5. Line Common lines are: Straight & Curved Thick & Thin
Horizontal & Vertical
Zig Zag
Line

6. Are two-dimensional (2D) or flat
Two forms
Geometric
Organic
Shape

7. Space is:
Empty place
Surface in
Around a work of art
Positive space - refers to the area taken up by the object
Negative space - refers to the area around the object
Space

8. Is the way the surface feels when you touch it
Texture

9. Value Is the lightness or darkness of a color
Values are classified as:
Tones
Tints
Value

10. Principles of Design
Principles constitute the broader structural aspects of the composition.

11. Balance Describes how artists create visual weight
Symmetrical Balance – both sides of an imaginary centerline are the same
Asymmetrical Balance – each side of the imaginary centerline is different yet equal
Radial Balance - in which forces or elements of a design come out or radiate from a central point
Balance

12. Example of Symmetry

13. The Great Wave off Kanagawa
Examples of
Informal Balance
or Asymmetry
The Great Wave off Kanagawa by
Katsushika Hokusai
Baby at Play
by Thomas Eakins

14. Examples of
Radial Balance

15. Is used to create visual interest in a design
Contrast

16. Is used to make certain parts stand out and grab your attention
Focal point – is the place your eye is drawn to first
Three Types:
By Location
By Contrast
With the Unusual
Emphasis

17. Emphasis by Location In the Dining Room by Berthe Morisot
The young woman appears
to be in the center of
this painting.
A lot of times, we
naturally look in the
center of the picture
first like we would with
a photo or camera.

18. Emphasis by Contrast Rembrandt. Self-Portrait c. 1629. Oil on canvas.
Rembrandt uses value
contrast to create a
focal point in this work.
Only the head and the
area immediately around
it are painted in light
values. The background
sinks into darkness.

19. Emphasizing with the Unusual
  Time Transfixed, 1939
Artist: Rene Magritte
( )
Surrealist
By placing very
unusual objects or
impossible activities in a
work, an artist can also
create a focal point.

20. Describes the size, location or amount of one object in a design as compared to another object
Can be used to create the illusion of depth
Facial Proportion
Proportion
Body Proportion
The basic rule of thumb is that
the body is 7.5 or 8 times the size of the head.

21. Pattern Are created by repeating lines, shapes, or colors Two types:
Regular
Irregular
Pattern

22. Vincent Van Gogh, Starry Night
Refers to a regular repetition of elements of art to produce the look and feel of movement
Rhythm
Vincent Van Gogh, Starry Night

23. Is the impression that all elements of a design are working together to form a complete image
Quality of wholeness or oneness
Unity

24. Refers to a way of combining elements in ways to achieve intricate and complex designs
Variety