1. Reading between the Lines: Multi-modal texts.
L.O. How to analyse images and understand how writer’s use logos and slogans to achieve particular effects…
Images are used to add interest, information and variety to a text.

3. How does the image…
Link to the writing
Provide information in a visual form
Add interest to the text?
Why did the designer choose those colours, what impact do they have?

4. LOGOS AND SLOGANS Logo or Slogan? Associated With? What it suggests?
Many companies and charities have their own emblem or trademark by which they can be easily identified. This is known also as a logo. They may also use a distinctive phrase, again as a mark of identity. This is known as a slogan.
Logo or Slogan?
Associated
With?
What it suggests?
Olympic Games
Unity – Working together – shared interests – colours of the world
Because you’re worth it…
L’Oreal
????

14. Headlines: Writers aim to capture the reader’s attention with their headlines. To do this they often use a range of techniques. 1.Rhetorical question 2.Alliteration 3. Sounds Dramatic 4. Use a pun / play on words
Headline
Technique
Effect
“I thought I would never get out alive”
Made to sound dramatic
Emphasises the danger and the seriousness of the incident.
“Who will trust doctors now?”

15. “Jilted lover wrapped up like a mummy”

16. “Do you want to lose weight?”

17. “Mickey Mouse impersonator is scared of rats”

18. “He’s checked out: Tragic Tale of 85 year old trolley ride pensioner”